Senior Paid Search Manager

• Nov 2020 - Present

Senior Strategic Campaign Manager

• Jul 2018 - Nov 2020

Creating and managing a book of accounts in AdWords and Bing across a variety of industriesAnalyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary toolsKeyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accountsProvide proactive and strategic campaign recommendations on a regular basisImplementing advanced campaign additions including RLSA, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Bing’s Universal Event TrackingWork closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clientsServe as point person for other SEM team members for questions related to account strategy, structure, or advanced campaigns

SEM Key Accounts Campaign Manager

• Aug 2015 - Jul 2018

Strategic Accounts Search campaign manager for AdTaxi's highest profile partners. Responsible for managing paid search campaigns across a variety of industries with varying goals. Successfully managing $2.2 Million in yearly search budgets. Successfully managing ecommerce campaigns with traditional Google search and shopping campaigns with strict Return On Ad Spend and Revenue goals.

International SEM Campaign Manager

• May 2015 - Aug 2015

Paid Search Campaign Manager for Australia. Responsible for developing and implementing overall search strategy, account creation, optimization, and reporting. Utilizing Google Analytics, API Data platform, and call tracking vendors to analyze data and perform account optimizations based on a variety of data trends. Managing 100+ accounts with budgets from $750/month to $40,000 per month.

Alliance SEM Campaign Manager

• Nov 2014 - May 2015

SEM Campaign Manager for Alliance Properties including the United States & Canada. Responsible for developing and implementing overall search strategy, account creation, optimization, and reporting. Utilized Google Analytics, API Data platform, and call tracking vendors to analyze data and perform account optimizations based on a variety of data trends.Successfully Increased Canadian account total by 74% while also increasing click through rate by 99%.

SEM Campaign Manager

• Jul 2014 - Nov 2014

SEM Campaign Manager for West Coast region. Responsible for developing and implementing overall search strategy, account creation, optimization, and reporting. Currently leveraging analytics and third party call tracking vendors to analyze data for continuous optimization. Leaned on by sales as expert in the field of SEM to provide insights into account performance and potential areas for improvement and expansion.

Account Manager

• Oct 2012 - Jul 2014

Pay Per Click Account Manager:- Responsible for account creation and on going management of Pay Per Click campaigns as well as providing recommendations for optimizations.- Requires high attention to detail and constant research to understand new features and best practices.- Provide weekly and monthly reporting for clients highlighting KPI's and general campaign performance.-Google Adwords CertifiedSEO Account Manager:- Responsible for optimizing client websites and content based on knowledge of search ranking factors.- Provide monthly reporting including analysis and data key to campaign performance.

Priority Accounts Team Lead

• Aug 2011 - Oct 2012

Actively worked with Trulia’s top producing real estate agents to improve advertising and marketing campaigns. Developed creative and implemented best practices for display marketing campaignsResponsible for creating revenue reports and training materials for colleagues. Served as team lead to manage and solve escalated situations and provide recommendations for best practices across the team.

Account Manager/Advertising Coordinator

• May 2011 - Aug 2011

Worked with real estate agent’s as an account manager to develop marketing campaigns on Trulia. Worked under little supervision to effectively prospect clients and sell marketing tools. Developed ways to effectively and creatively market online products to account holders. Developed relationships with clients to increase chances of repeat business and referrals to other companies

Sales Associate

• Oct 2010 - May 2011

Created quotes for potential customers inquiring about Regal Air airline parts. Helped successfully complete the sales process from initial quote to pulling inventory and shipping to customer. Created quotes for potential customers inquiring about Regal Air airline parts. Helped successfully complete the sales process from initial quote to pulling inventory and shipping to customer.

Sales Associate

• May 2010 - Oct 2010

Complete customer orders and assist them getting the right items for their events. First line of contact with customer and crucial part of ensuring successful orders. Complete customer orders and assist them getting the right items for their events. First line of contact with customer and crucial part of ensuring successful orders.

Marketing Intern

• Jan 2010 - Aug 2010

Market Colorado State Athletics to a wide variety of businesses and organizations. Create proposals, contracts, and end of year recaps for current and prospective sponsors of Colorado State Athletics. Work Colorado State Athletic events to ensure sponsor contracts are fulfilled. Market Colorado State Athletics to a wide variety of businesses and organizations. Create proposals, contracts, and end of year recaps for current and prospective sponsors of Colorado State Athletics. Work Colorado State Athletic events to ensure sponsor contracts are fulfilled.