Isaac Lippe
Junior Writer at 50,000feet- Claim this Profile
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Bio
Credentials
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AT&T Summer Learning Academy Extern
AT&TJul, 2020- Nov, 2024
Experience
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50,000feet
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Advertising Services
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1 - 100 Employee
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Junior Writer
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Jun 2021 - Present
- Composed multiple final naming options for high-value clients to define and uplift specific business units- Effectively named key business unit and curated brand identity for an asset management firm- Supported the ideation and creation of the campaign concept and formulated all social media copy for the Citi AAdvantage Card 35th Anniversary campaign - Crafted social media captions, digital posts, and emails for architecture and design leader USG to help roll out state-of-the-art wall and ceiling products - Assisted in the writing of a long-form script for the American Bar Association to further the transformation of their brand identity and equity in the legal space - Developed headlines, taglines, storyboards, radio scripts, digital ad concepts, and long-form copy for clients in the high-net-worth insurance space- Curated 50+ articles, news posts, and corporate communications documents for 50,000feet’s website to increase awareness of the company’s current achievements and partnerships- Authored multiple digital media scripts for clients in the financial service industry to communicate with the industry audience about accomplishments in 2021- Spearheaded and hosted a full-day externship program for 6 student learners from the University of Illinois- Collaborated in the development of 10+ creative ideas and mock campaigns for proposals which led to awarded work- Improved knowledge in short and long-form website copy and assisted in the writing process for website relaunch of leather manufacturer
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Phi Chi Theta Business Fraternity
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United States
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Higher Education
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100 - 200 Employee
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Active Member and Family Chair
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Jan 2019 - May 2021
• Planned and led various teamwork-oriented events to foster relationships between 25 new members and 50 active members throughout the semester• Chosen from an applicant pool of 280+ to join a class of 17 young professionals after a rigorous interview process• Improved consulting skills, public speaking skills, and business professionalism through exercises including researching and presenting market trends and data • Planned and led various teamwork-oriented events to foster relationships between 25 new members and 50 active members throughout the semester• Chosen from an applicant pool of 280+ to join a class of 17 young professionals after a rigorous interview process• Improved consulting skills, public speaking skills, and business professionalism through exercises including researching and presenting market trends and data
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American Advertising Federation at Illinois
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United States
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Advertising Services
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1 - 100 Employee
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Copywriter for National Student Advertising Competition
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Sep 2020 - Apr 2021
-Wrote creative copy and crafted storyboards as part of a large scale campaign for a client-Collaborated with creative team to design, draft, and complete on-strategy executions -Wrote creative copy and crafted storyboards as part of a large scale campaign for a client-Collaborated with creative team to design, draft, and complete on-strategy executions
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MPW Digital
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United States
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Advertising Services
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1 - 100 Employee
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Sales And Marketing Intern
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Jul 2020 - Oct 2020
• Developed multiple Google AdWords Campaigns which drove in 1000+ impressions and 100+ clicks per 1000 views• Managed Twitter account for DailyFrontPage.com by posting organic content to drive up the site’s click rate• Shadowed mentors on sales calls to learn more about custom header bidding and yield optimization • Developed multiple Google AdWords Campaigns which drove in 1000+ impressions and 100+ clicks per 1000 views• Managed Twitter account for DailyFrontPage.com by posting organic content to drive up the site’s click rate• Shadowed mentors on sales calls to learn more about custom header bidding and yield optimization
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AbbVie
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Digital Marketing Intern
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Sep 2019 - Dec 2019
• Designed and revised PowerPoint slides for AbbVie Innovation Center to showcase positive improvements made in 2019• Collaborated with BTS Communication team to reconstruct internal website to assist with easier navigation of interface• Formulated copy for LinkedIn articles about AbbVie’s award-winning robotics team to boost brand likeness • Designed and revised PowerPoint slides for AbbVie Innovation Center to showcase positive improvements made in 2019• Collaborated with BTS Communication team to reconstruct internal website to assist with easier navigation of interface• Formulated copy for LinkedIn articles about AbbVie’s award-winning robotics team to boost brand likeness
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American Advertising Federation at Illinois
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Manager for 'On The House' Full Service Creative Agency
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Sep 2017 - Dec 2019
• Led creatives and client team in the design and preparation of advertisements for a club sports team on campus• Organized meeting structure and developed a plan of action for advertisement communication • Served as liaison between team and client to schedule photo shoots 40+ man team and create content on social media • Led creatives and client team in the design and preparation of advertisements for a club sports team on campus• Organized meeting structure and developed a plan of action for advertisement communication • Served as liaison between team and client to schedule photo shoots 40+ man team and create content on social media
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Banner Day Camp
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Recreational Facilities
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1 - 100 Employee
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Camp Counselor
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Jun 2015 - Aug 2019
• Worked closely with leadership and other counselors to address and develop solutions to exceed the campers’ needs • Motivated and led 12 campers to participate in team building activities and form new relationships each day• Communicated weekly updates about children with 25+ parents to proactively mediate campers’ issues and concerns • Worked closely with leadership and other counselors to address and develop solutions to exceed the campers’ needs • Motivated and led 12 campers to participate in team building activities and form new relationships each day• Communicated weekly updates about children with 25+ parents to proactively mediate campers’ issues and concerns
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Starcom
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United States
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Advertising Services
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700 & Above Employee
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Job Shadow
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Mar 2018 - Mar 2018
Shadowed multiple employees for a day. Experienced daily tasks and projects that take place at the company. Ended day with Q&A and meet and greet with employees/ alumni of the University of Illinois. Shadowed multiple employees for a day. Experienced daily tasks and projects that take place at the company. Ended day with Q&A and meet and greet with employees/ alumni of the University of Illinois.
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Education
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2017 - 2021
University of Illinois at Urbana-Champaign
Bachelor's degree, Advertising
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