Experience

City of Irving

• United States
• Government Administration
• 300 - 400 Employee

• Communications Manager

  • Dec 2022 - Present

  To Implement the day-to-day operations of the city’s internal and external communication program.This position serves as a project manager for the department and executes various tasks related tomarketing, communications, public relations and advertising. Its scope of duties includes branding,writing, editing, traditional media, social media, website and graphic design initiatives, and it plays acritical leadership role in the department.

• Digital Communications Coordinator

  • Dec 2016 - Dec 2022

  • Manage Facebook, Twitter, Instagram, NextDoor and LinkedIn social media accounts. • Regularly gather and cultivate content to promote and highlight infrastructure projects, economic development and special events via the city website, social media and various other digital platforms.• Help to inform residents via social media and other digital channels, about various city-sponsored initiatives and campaigns to promote a better quality of life and/or in moments of crisis.• Manage media requests by providing requested information and/or serving as a liaison between the media and respective departmental representative.• Produce video, photographs and infographics for use on social media and other digital platforms.• Contribute to City Spectrum, a monthly print publication.• Foster professional relationships with elected officials, executive staff and department directors to facilitate the communication of city projects, initiatives and events.• Work closely with social media professionals in various departments to help create and manage their respective social media strategies.• In 2020 redesigned Spectrum Digital, a weekly electronic newsletter. The newsletter is received by more than 8,000 subscribers. I am responsible for curating and writing stories, photos and developing graphics. Content includes special event updates, infrastructure projects and economic developments news.• Daily social media reports to monitor local and regional conversations about or pertaining to the city.• Monthly Social Media Analytics Report presented to executive staff and elected officials, highlighting growth and trends.



DART (Dallas Area Rapid Transit)

• Urban Transit Services
• 700 & Above Employee

• Operations Communications Liaison

  • Jan 2015 - Dec 2016

  Handle internal and external communications concerning any operational disruptions with the transit system. DART serves 12 cities in North Texas, and moves 220,000 passengers per day. Engage with customers via social media. Answering questions and directing their concerns to the proper departments/personnel. Regularly contribute to the online newsletter "DART Daily". As a contributing writer I look for unique events, restaurants and general "happenings" around North Texas accessible with DART's services.



WFAA

• United States
• Advertising Services
• 200 - 300 Employee

• News Producer

  • Nov 2012 - Jan 2015

  Manage multiple events, guests and story angles for Daybreak, one of the top-rated newscasts in North Texas. Regularly provide strategic counsel to junior team members – as well as station management – for creative and innovative entertainment stories, resulting in the show becoming the highest rated morning show in the market. Manage several high-profile breaking news events under tight deadlines, including the West, Texas explosion. Facilitate social media communication outreach, development, strategy and planning to help grow Daybreak’s Twitter and Facebook presence. Six months after my arrival Facebook followers increased 150%. Lead overall newscast direction and order for the 5am to 6am show while leveraging Spanish speaking skills to engage with Texas’ growing Hispanic population. Event planning for Daybreak’s “Party of the Plaza” segments, which includes coordinating with high-profile guests and hundreds of attendees and vendors. Showcase on-air skills through frequent appearances on Daybreak’s producer camera, speaking to trending entertainment stories and viewer comments.



FOX31 KDVR / Channel 2 KWGN

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• News Producer

  • Oct 2011 - Nov 2012

  Led research and development for several high-profile stories in the Denver area, a top 20 market Write and edit reporter stories under tight deadline pressure, while also deciding overall newscast direction and writing 30-45 daily anchor scripts. Generated content for a variety of show formats including morning, afternoon and evening newscasts. Leveraged digital media expertise to spearhead content creation for the station’s website and social media channels, resulting in increased viewer interaction. Led graphic development and implementation for some of the station's top-rated newscasts.



KFOX-TV

• El Paso, TX

• News Producer

  • Jan 2008 - Oct 2011

  Ultimately promoted to weekday news producer for the 9pm newscast, one of the highest rated shows at the station, due to excellent writing and digital media skills. Wrote 45-55 anchor scripts and 5-6 teases, as well as facilitated coverage of several breaking news events under tight deadlines. Helped decide the overall direction of the 9pm newscast and show order. Produced and edited videos for distribution on the station’s website and other digital channels. Regularly interacted with viewers and community leaders to ensure story angles were both appealing and relevant.