Isaac Nikolai Fox
Content Strategist at GoDemandGeneration Inc.- Claim this Profile
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Topline Score
Bio
Eric Uhlich 🦉
Isaac will have twenty spectacular copy ideas by the top of the hour. And then a fleshed out suite of emails and a landing page on the side before lunch time. Not that he's notable for being quick at his craft, but that his craft is so creative and lively. As a designer, working with Isaac means I will have so much visual language to explore, with rich ideas, and a sense of humour. He's got great range as well: he can set the tone on a social ad or—how about—the brand voice for the whole organization. Get Isaac on your team and your copy will come to life.
Billy Jones
Isaac is an awesome and super unique talent. I loved tapping into his tangential creativity. Isaac would always come up with the most unexpected yet strategically on brief ideas. This was an amazing super power to tap into. On top of Isaac’s ability to come up with a flurry of insanely creative ideas quickly, he also put in the work to become a great tactician when it came to things like emails, blog posts, and web copies. Net net - he can do it all and was a blast to work with. A super power for any creative team
Eric Uhlich 🦉
Isaac will have twenty spectacular copy ideas by the top of the hour. And then a fleshed out suite of emails and a landing page on the side before lunch time. Not that he's notable for being quick at his craft, but that his craft is so creative and lively. As a designer, working with Isaac means I will have so much visual language to explore, with rich ideas, and a sense of humour. He's got great range as well: he can set the tone on a social ad or—how about—the brand voice for the whole organization. Get Isaac on your team and your copy will come to life.
Billy Jones
Isaac is an awesome and super unique talent. I loved tapping into his tangential creativity. Isaac would always come up with the most unexpected yet strategically on brief ideas. This was an amazing super power to tap into. On top of Isaac’s ability to come up with a flurry of insanely creative ideas quickly, he also put in the work to become a great tactician when it came to things like emails, blog posts, and web copies. Net net - he can do it all and was a blast to work with. A super power for any creative team
Eric Uhlich 🦉
Isaac will have twenty spectacular copy ideas by the top of the hour. And then a fleshed out suite of emails and a landing page on the side before lunch time. Not that he's notable for being quick at his craft, but that his craft is so creative and lively. As a designer, working with Isaac means I will have so much visual language to explore, with rich ideas, and a sense of humour. He's got great range as well: he can set the tone on a social ad or—how about—the brand voice for the whole organization. Get Isaac on your team and your copy will come to life.
Billy Jones
Isaac is an awesome and super unique talent. I loved tapping into his tangential creativity. Isaac would always come up with the most unexpected yet strategically on brief ideas. This was an amazing super power to tap into. On top of Isaac’s ability to come up with a flurry of insanely creative ideas quickly, he also put in the work to become a great tactician when it came to things like emails, blog posts, and web copies. Net net - he can do it all and was a blast to work with. A super power for any creative team
Eric Uhlich 🦉
Isaac will have twenty spectacular copy ideas by the top of the hour. And then a fleshed out suite of emails and a landing page on the side before lunch time. Not that he's notable for being quick at his craft, but that his craft is so creative and lively. As a designer, working with Isaac means I will have so much visual language to explore, with rich ideas, and a sense of humour. He's got great range as well: he can set the tone on a social ad or—how about—the brand voice for the whole organization. Get Isaac on your team and your copy will come to life.
Billy Jones
Isaac is an awesome and super unique talent. I loved tapping into his tangential creativity. Isaac would always come up with the most unexpected yet strategically on brief ideas. This was an amazing super power to tap into. On top of Isaac’s ability to come up with a flurry of insanely creative ideas quickly, he also put in the work to become a great tactician when it came to things like emails, blog posts, and web copies. Net net - he can do it all and was a blast to work with. A super power for any creative team
Credentials
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Hootsuite Platform Certification
HootsuiteFeb, 2021- Oct, 2024 -
Professional Scrum Product Owner (I)
Scrum.orgNov, 2019- Oct, 2024 -
Google Ads Search Certification
GoogleJan, 2023- Oct, 2024 -
Google Ads Video Certification
GoogleJan, 2023- Oct, 2024 -
Google Analytics Individual Qualification
GoogleJan, 2023- Oct, 2024
Experience
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GoDemandGeneration Inc.
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Canada
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Advertising Services
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1 - 100 Employee
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Content Strategist
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Mar 2022 - Present
- Produced inbound marketing content to boost share-of-search and web conversions for GoDemandGen's clients, including SEO articles and landing page rewrites. - Led and attended client strategy calls, consulted for clients including education platform Thinkific, fitness management brands Trainerize, Glofox, and ABCFitness, and executive coaching consultancy myCEO. - Produced inbound marketing content to boost share-of-search and web conversions for GoDemandGen's clients, including SEO articles and landing page rewrites. - Led and attended client strategy calls, consulted for clients including education platform Thinkific, fitness management brands Trainerize, Glofox, and ABCFitness, and executive coaching consultancy myCEO.
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Hootsuite
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Canada
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Software Development
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700 & Above Employee
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Copywriter
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Feb 2021 - Jan 2023
- Created the content strategy, video scripts, static ads, and thought leadership for Hootsuite's global rebrand campaign (Your Guide to the Wild), which got covered in Adweek and won awards from Transform Magazine for Best Use of Copy or Tone of Voice and Best Brand Evolution. - The rebrand campaign I led racked up 19 million impressions through paid media, as well as 10 million impressions through 36 pieces of earned media. Your Guide to the Wild also lifted purchase consideration with 1.4 million prospects, and drove a 5% increase in Hootsuite trials. - Developed PR activations like #RoastedByHootsuite (a coffee pop-up that roasts customers back), led content creation for email and social marketing campaigns, wrote white papers and case studies, co-wrote Hootsuite's revised voice guidelines—and so, so much more, too.
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The Writers Shop
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Canada
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Writing and Editing
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Mathematics Tutor
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Aug 2019 - Feb 2021
Taught mathematics, chemistry and French to IB high school students. Created lesson plans according to students' individual learning needs, coordinated with parents, and managed multiple clients simultaneously. Prior to this role, I also independently tutored mathematics, physics, chemistry and French at the high school and undergraduate levels for four years. Taught mathematics, chemistry and French to IB high school students. Created lesson plans according to students' individual learning needs, coordinated with parents, and managed multiple clients simultaneously. Prior to this role, I also independently tutored mathematics, physics, chemistry and French at the high school and undergraduate levels for four years.
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Editor In Chief & Print Designer
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Sep 2018 - Sep 2019
As co-editor-in-chief, I led a team of eight editors in selecting and editing papers for the journal's nineteenth edition. I also designed the entire journal using Adobe InDesign, Adobe Photoshop and Adobe Illustrator, and did a complete visual rebrand to make the research more accessible for readers. Prior to becoming co-editor-in-chief, I was a junior editor from 2017-2018. As co-editor-in-chief, I led a team of eight editors in selecting and editing papers for the journal's nineteenth edition. I also designed the entire journal using Adobe InDesign, Adobe Photoshop and Adobe Illustrator, and did a complete visual rebrand to make the research more accessible for readers. Prior to becoming co-editor-in-chief, I was a junior editor from 2017-2018.
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Demo: The Hart House Music Magazine
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Canada
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Music
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Editor In Chief
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Apr 2018 - Apr 2019
As co-editor in chief, I led the production of Demo's fifteenth annual print issue, coordinated and conducted the cover interview with Sean Leon and copy-edited all print articles. I also created specs for and oversaw the re-design of our digital vertical, wrote technical style guides for new writers, and trained staff writers in interviewing practices. Prior to becoming co-editor-in-chief, I was a staff writer between 2016 and 2018. As co-editor in chief, I led the production of Demo's fifteenth annual print issue, coordinated and conducted the cover interview with Sean Leon and copy-edited all print articles. I also created specs for and oversaw the re-design of our digital vertical, wrote technical style guides for new writers, and trained staff writers in interviewing practices. Prior to becoming co-editor-in-chief, I was a staff writer between 2016 and 2018.
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University of Toronto - Munk School of Global Affairs and Public Policy
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Canada
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Higher Education
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1 - 100 Employee
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Administrative Assistant
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May 2018 - Aug 2018
Updated the Munk School's website using Wordpress and assisted with the merger with the School of Public Policy and Governance. Wrote online content and conducted interviews covering academic events, and provided photography support for the MGA convocation. Updated the Munk School's website using Wordpress and assisted with the merger with the School of Public Policy and Governance. Wrote online content and conducted interviews covering academic events, and provided photography support for the MGA convocation.
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Together Project
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Canada
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Non-profit Organization Management
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1 - 100 Employee
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Research Intern
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May 2017 - Jan 2018
As a paid research intern at The Together Project, I contributed to the publication of Filling the Gap, a public report on volunteer engagement in Ontario's refugee resettlement sector. I researched for and collaboratively wrote three training manuals for the non-profit's volunteers outlining their role in providing language and logistical support to government-assisted newcomers. Additionally, I maintained media outreach spreadsheets and used SurveyMonkey to manage focus group data. As a paid research intern at The Together Project, I contributed to the publication of Filling the Gap, a public report on volunteer engagement in Ontario's refugee resettlement sector. I researched for and collaboratively wrote three training manuals for the non-profit's volunteers outlining their role in providing language and logistical support to government-assisted newcomers. Additionally, I maintained media outreach spreadsheets and used SurveyMonkey to manage focus group data.
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Education
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2014 - 2019
University of Toronto
Bachelor of Science - BS, Physics and International Relations
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