Experience

OPTIVATIONS

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Creative Director

  • Jun 2016 - Present

  As a creative director, I guide all projects and responsibilities for the overall quality of work produced by the creative department. Depending on the focus and the client’s needs, my role may shift as some projects require me to take on a purely managerial role, others allow me to keep one foot in the trenches, helping to generate the big ideas. But in most cases, my job includes: • Manage the creative process from concept to completion • Translate marketing objectives into clear creative strategies • Work closely with multidisciplinary project teams • Lead and direct the creative team in the production of all marketing collateral • Ensure visual communication and brand standards are met • Meet with clients or upper management to explain creative strategies and solutions • Review work, troubleshoot and provide feedback to creative teams • Remain actively involved in hiring and training creative staff Show less



ACK, LLC

• United States

• Brand Manager

  • Oct 2014 - Present

  As Brand Manager for ACK exclusive brands, I am responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In essence, I am focused on achieving brand business objectives in the short and long term. KEY PERSONAL ATTRIBUTES : • Brand awareness - a clear understanding of brands and the marketing mix • Determination and perseverance • Relationship management skills • A strong focus on results RESPONSIBILITIES: • Analyze brand positioning and consumer insights • Shape and communicate our vision and mission • Translate brand elements into plans and go-to-market strategies • Lead creative development • Establish performance specifications, cost and price parameters, market applications and sales estimates • Measure and report performance of all marketing campaigns • Monitor market trends, research consumer markets and competitors’ activities • Oversee new and ongoing marketing and advertising activities • Monitor product distribution and consumer reactions • Devise innovative growth strategies • Align the company around the brand’s direction, choices and tactics Show less



Bank of America

• United States
• Banking
• 700 & Above Employee

• Sales And Service Specialist

  • Feb 2007 - Oct 2014

  Top-performing professional with over 7 years progressive experience in banking and finance. Demomstrated expertise in managing personal, corporate, and small business accounts, and building long-term relationships with customers. Experience in managing and resolving account issues in bank branches and via phone. Accomplished in selling banking solutions to drive sales and revenue generation goals. KEY PERSONAL ATTRIBUTES: • Finance and Banking • Fraud Prevention and Risk Management • Relationship Building • Account Management • Customer Service •Training and Mentoring RESPONSIBILITIES: • Provide personal financial counseling, assist with lending services, and build relationships with existing customers to sustain high satisfaction ratings and retention. • Review and approve overdrafts and checks for cashing, and answer questions on accounts, loans, and statements. • Prepare credit and financial information to streamline loans processing for mortgage, installment, and discount loan transactions; prepare loan worksheets for submission to loan processing for closing documents. • Assist customers during loan and account application process, and close consumer and real estate and mortgage loans in accordance with internal and federal policies and procedures. • Coach team members to develop sales opportunities and refer customers to designated business partners to meet branch and individual customer service and sales goals. Show less