Iryna Ionova
Senior Brand Strategist at Path- Claim this Profile
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Bio
Cliff Ettridge
I worked with Iryna at The Team where she was a junior strategist. Iryna is always keen to help and to learn. She's a great person to have if you want to investigate what sits at the root of any problem. She'll be the first person to offer help and will dig tirelessly for research and insights. In my experience, she is also unafraid to challenge if she thinks something's not right, and it's always good to have colleagues that are prepared to be heard and be honest.
Kevin M.
Iryna is a bright and driven Brand Strategy professional with a flair for creative thinking. A pleasure to work with, highly recommended for her dedication and collaborative nature.
Cliff Ettridge
I worked with Iryna at The Team where she was a junior strategist. Iryna is always keen to help and to learn. She's a great person to have if you want to investigate what sits at the root of any problem. She'll be the first person to offer help and will dig tirelessly for research and insights. In my experience, she is also unafraid to challenge if she thinks something's not right, and it's always good to have colleagues that are prepared to be heard and be honest.
Kevin M.
Iryna is a bright and driven Brand Strategy professional with a flair for creative thinking. A pleasure to work with, highly recommended for her dedication and collaborative nature.
Cliff Ettridge
I worked with Iryna at The Team where she was a junior strategist. Iryna is always keen to help and to learn. She's a great person to have if you want to investigate what sits at the root of any problem. She'll be the first person to offer help and will dig tirelessly for research and insights. In my experience, she is also unafraid to challenge if she thinks something's not right, and it's always good to have colleagues that are prepared to be heard and be honest.
Kevin M.
Iryna is a bright and driven Brand Strategy professional with a flair for creative thinking. A pleasure to work with, highly recommended for her dedication and collaborative nature.
Cliff Ettridge
I worked with Iryna at The Team where she was a junior strategist. Iryna is always keen to help and to learn. She's a great person to have if you want to investigate what sits at the root of any problem. She'll be the first person to offer help and will dig tirelessly for research and insights. In my experience, she is also unafraid to challenge if she thinks something's not right, and it's always good to have colleagues that are prepared to be heard and be honest.
Kevin M.
Iryna is a bright and driven Brand Strategy professional with a flair for creative thinking. A pleasure to work with, highly recommended for her dedication and collaborative nature.
Experience
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Path
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United Kingdom
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Design
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1 - 100 Employee
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Senior Brand Strategist
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Sep 2023 - Present
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Founder
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Dec 2016 - Present
𝐡𝐭𝐭𝐩://𝐚𝐩𝐨𝐭𝐡𝐞𝐜𝐚𝐫𝐲.𝐜𝐨𝐦.𝐮𝐚 ●Started Skin Desserts as a Greenfield project in 2016 with only 2 staff members. Brand concept, design, and product line were created from scratch. Since then grew the company using its own equity only. In 2021 reached $500K in revenue, managed 4 outlet shops in Ukraine, and established a presence in major retail networks nationwide. The business was ready and scalable for foreign markets but terminated by the Russian invasion in February 2022. ●Skin Desserts was voted by 𝘾𝙤𝙨𝙢𝙤𝙥𝙤𝙡𝙞𝙩𝙖𝙣 readers as the # 1 𝙨𝙠𝙞𝙣𝙘𝙖𝙧𝙚 𝙗𝙧𝙖𝙣𝙙 among young women aged 18-25. Show less
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Brand Strategist
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Oct 2022 - Oct 2023
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Marketing Specialist
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Sep 2013 - Nov 2016
●Analyzed the local fine dining market, identified strategic marketing opportunities, and implemented integrated marketing solutions, which led to clear brand positioning and increased brand value ●Designed and maintained the company’s website, updated and designed menus, and created special offers to ensure a pleasant customer experience at all touchpoints ●Created professional photography content for the website and social media platforms ●handled PR tasks, wrote articles about the chain for local magazines, brought in renowned food critics and celebrities Show less
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EY
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Entertainment Providers
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1 - 100 Employee
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Marketing Internship
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Jun 2012 - Aug 2012
●Organized events and presentations for clients to promote a positive and consistent user experience ensuring brand loyalty ●researched market trends and wrote reports for the executives ●Organized events and presentations for clients to promote a positive and consistent user experience ensuring brand loyalty ●researched market trends and wrote reports for the executives
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Education
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2013 - 2014
Imperial College London
Strategic Marketing, MSc -
2009 - 2013
The University of Edinburgh
Master of Arts - MA, Business, Management, Marketing, and Related Support Services -
2007 - 2009
Roedean School, Brighton
Community
