Iryna Pisklyarova
Head Of Marketing at CodeIT- Claim this Profile
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English Professional working proficiency
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Spanish Professional working proficiency
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Russian Native or bilingual proficiency
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Ukrainian Native or bilingual proficiency
Topline Score
Bio
Svetlana Fesenko
I worked with Iryna at Devart for 8 years, and can say with confidence, that she is a Product Marketing Manager with rich experience. She is detail-oriented, ambitious and has no problem to work hard when necessary. Iryna is an efficient team player and a good manager. I believe that Iryna's experience will be a great asset to any company.
Pavel Shytkov
I have the pleasure of having Iryna as a colleague at our company for 10 years. She is an efficient Product Marketing Manager and team lead. She is very thorough in everything she does and can be depended upon to get the job done. Iryna provided outstanding results for Devart. Her efforts have produced high-quality results time and time again. The success achieved in her job required extensive knowledge and dedication. She is a truly exceptional individual. Iryna was essential to the team and contributed significantly to the success of our company. Her hands-on approach to our domain and strong personality won her the respect of the technical team. Iryna is extremely enthusiastic about her work. Iryna showed a high level of marketing skills and was a valuable contributor to our projects. She is well respected in our department and everyone enjoyed working with her. She has the vision to see the benefits and the passion to turn that into a competitive advantage for our company and/or our product. Experiencing her quick and sharp mind at work is most impressive.
Svetlana Fesenko
I worked with Iryna at Devart for 8 years, and can say with confidence, that she is a Product Marketing Manager with rich experience. She is detail-oriented, ambitious and has no problem to work hard when necessary. Iryna is an efficient team player and a good manager. I believe that Iryna's experience will be a great asset to any company.
Pavel Shytkov
I have the pleasure of having Iryna as a colleague at our company for 10 years. She is an efficient Product Marketing Manager and team lead. She is very thorough in everything she does and can be depended upon to get the job done. Iryna provided outstanding results for Devart. Her efforts have produced high-quality results time and time again. The success achieved in her job required extensive knowledge and dedication. She is a truly exceptional individual. Iryna was essential to the team and contributed significantly to the success of our company. Her hands-on approach to our domain and strong personality won her the respect of the technical team. Iryna is extremely enthusiastic about her work. Iryna showed a high level of marketing skills and was a valuable contributor to our projects. She is well respected in our department and everyone enjoyed working with her. She has the vision to see the benefits and the passion to turn that into a competitive advantage for our company and/or our product. Experiencing her quick and sharp mind at work is most impressive.
Svetlana Fesenko
I worked with Iryna at Devart for 8 years, and can say with confidence, that she is a Product Marketing Manager with rich experience. She is detail-oriented, ambitious and has no problem to work hard when necessary. Iryna is an efficient team player and a good manager. I believe that Iryna's experience will be a great asset to any company.
Pavel Shytkov
I have the pleasure of having Iryna as a colleague at our company for 10 years. She is an efficient Product Marketing Manager and team lead. She is very thorough in everything she does and can be depended upon to get the job done. Iryna provided outstanding results for Devart. Her efforts have produced high-quality results time and time again. The success achieved in her job required extensive knowledge and dedication. She is a truly exceptional individual. Iryna was essential to the team and contributed significantly to the success of our company. Her hands-on approach to our domain and strong personality won her the respect of the technical team. Iryna is extremely enthusiastic about her work. Iryna showed a high level of marketing skills and was a valuable contributor to our projects. She is well respected in our department and everyone enjoyed working with her. She has the vision to see the benefits and the passion to turn that into a competitive advantage for our company and/or our product. Experiencing her quick and sharp mind at work is most impressive.
Svetlana Fesenko
I worked with Iryna at Devart for 8 years, and can say with confidence, that she is a Product Marketing Manager with rich experience. She is detail-oriented, ambitious and has no problem to work hard when necessary. Iryna is an efficient team player and a good manager. I believe that Iryna's experience will be a great asset to any company.
Pavel Shytkov
I have the pleasure of having Iryna as a colleague at our company for 10 years. She is an efficient Product Marketing Manager and team lead. She is very thorough in everything she does and can be depended upon to get the job done. Iryna provided outstanding results for Devart. Her efforts have produced high-quality results time and time again. The success achieved in her job required extensive knowledge and dedication. She is a truly exceptional individual. Iryna was essential to the team and contributed significantly to the success of our company. Her hands-on approach to our domain and strong personality won her the respect of the technical team. Iryna is extremely enthusiastic about her work. Iryna showed a high level of marketing skills and was a valuable contributor to our projects. She is well respected in our department and everyone enjoyed working with her. She has the vision to see the benefits and the passion to turn that into a competitive advantage for our company and/or our product. Experiencing her quick and sharp mind at work is most impressive.
Credentials
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ICAgile Certified Professional
ICAgile
Experience
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CodeIT
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Ukraine
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Information Technology & Services
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100 - 200 Employee
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Head Of Marketing
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Oct 2020 - Present
Marketing Department management (Organization, planning, and coordination)Consistent supervision, optimization of the business performanceProviding marketing services to the customersMarketing lead generation process establishment, analysis, and reportingAssessment of the effectiveness of managers, preparation of a proposal to improve the quality of workWork with sales, design, and development teamsMarTech tools implementation aimed at increasing the involvement and effectiveness of the teamHiring, training, and developing new employeesReporting on the results of the department to CEO
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Devart
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Czechia
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Software Development
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100 - 200 Employee
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Product Marketing Manager
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Apr 2017 - Sep 2020
Product Marketing for dbForge Database Tools Product Line:- Market research and competitive analysis, gaps analysis - Go-to-market strategies development and planning (USA and Europe markets) - Product positioning outlining which articulates the value proposition - Development and implementation of favorable product pricing- Digital analytics and reporting on digital campaigns through different traffic channels used to user acquisition and retention. Tools: Google Analytics, Google Data Studio, Google Ads, Google Search Console, Hotjar, ActiveCampaign, Sendinblue, etc.- Product launch/release planning, marketing campaign budgeting, marketing channel selection, campaign management, metrics analysis, and reporting- Buyer persona creation and customer journey analysis- Product roadmap analysis and help in prioritization and incorporation of product changes to drive customer engagement- Inbound marketing campaigns planning and management and performance evaluation including web optimization, SEO, PPC, link building, content syndication, email marketing, video, social media, events and more- Working with design, user acquisition, web, and other teams to create, deploy and optimize effective digital marketing campaigns- Customer experience research, collecting, and analysis through industry expert analysis, NPS, peer review platforms, customer satisfaction studies (HubSpot, Mailchimp, Sendinblue)- Collaboration with product owner and product development teams to enhance products- Content strategy creation and implementation- Managing product website and blog pages development, including prototyping designs, coordinating content strategy and production- Working with external services, hiring new professionals, budgeting and performance evaluation - New marketing hypotheses creation and testing to find new cost-effective marketing campaigns - Sales support on convincing customers to buy the products - Analysis and optimization of the sales funnels
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Marketing Team Lead
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Aug 2013 - Dec 2019
- Marketing team building and coordinating (10+ team) - Working closely with all product development departments to create and maintain marketing strategies and goals- Goals setting and process formalization to maximize team performance and keep project on-task - Supervision of all marketing and planning activities - Building, implementation and performance analysis of international marketing initiatives - Industry trends and competitive analysis, marketing research on products - Marketing efforts driving by orchestrating paid and unpaid advertising campaigns- Marketing costs optimization by streamlining marketing roles, monitoring, and optimization of budgets- Marketing processes analysis, automation and reporting implementing (Google Data Studio, ActiveCampaign, Mailchimp, Sendinblue, Hubspot, BuzzStream, ZohoCRM, Hotjar, Ahrefs, SEMrush)- Establishment of open and professional relationships with team members which helped resolve issues and conflicts quickly- On-boarding and mentoring of newly hired marketing managers and instructing junior team members on marketing job tasks and processes- Marketing team skills and knowledge evaluation, providing hands-on training and mentoring - Team performance audit and reporting- Marketing activities alignment with corporate objectives by coordinating marketing, development, sales and IT processes- Marketing projects management at all stages, including conceptual planning, schedule management and final implementation- Establishment and optimization of marketing strategies based on company targets, product specifications, market data and budget factors- Customers preferences and behaviors analysis, combined with market trends and historical data, to adjust and enhance campaigns- Conduction experiments and tests of marketing channels, A/B testining
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Marketing Manager
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Aug 2010 - Aug 2013
- Website content improvement, keyword analysis and branding to achieve SEO goals- Competitor and key market players websites analysis to locate backlinks and find keyword opportunities- Digital analytics and reporting ( Google Analytics, Google Trends, Google Ads, SemRush, Ahrefs, SimilarWeb, etc) to help with the creation and optimizing current and future plans- Marketing content creation such as landing pages, blogs, promotional materials and advertisements to enhance brand visibility in database related industry- Traffic growth campaigns management, including SEO, affiliate linking campaigns, content distribution, email marketing, and PPC- CRO, CTR improvement, conversion growth to accomplish marketing KPIs- Cross-functional collaboration with sales, development and design teams to accomplish shared goals
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Polysource-IT
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Software Development
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Business Development Manager
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2009 - Jul 2010
Custom Software Development Services. Custom Software Development Services.
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Scorto
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Netherlands
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Banking
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1 - 100 Employee
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Technical Writer
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Sep 2008 - Jul 2010
- Technical translation and product manuals development for banking software- Software localization - International projects consulting (South America) - Technical translation and product manuals development for banking software- Software localization - International projects consulting (South America)
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Universitat Politècnica de Catalunya
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Spain
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Research Services
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700 & Above Employee
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International Project Manager
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Oct 2003 - Jul 2005
European Union International project development and management: TEMPUS, Leonardo, 6th-7th Framework Program, etc. European Union International project development and management: TEMPUS, Leonardo, 6th-7th Framework Program, etc.
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Education
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2003 - 2005
Universitat Politècnica de Catalunya
Innovations and Enterprises Creation -
2002 - 2003
National Technical University "Kharkiv Polytechnic Institute"
Master's degree, Intellectual Property Law -
2000 - 2003
National Technical University "Kharkiv Polytechnic Institute"
Economics -
1994 - 2000
National Technical University "Kharkiv Polytechnic Institute"
Master's degree, International Business
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