Iryna Melnyk

Senior SEO Specialist at GA Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Prague, Czechia, CZ

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Brett Merritt

Iryna is a driven, talented marketing generalist with expertise in writing blog posts, ad copy, back linking and contributor relations, review generation, lead generation, and stellar reporting on outcomes. Iryna has helped our company deliver our SEO plan, content needs such as articles, ads, and reviews as well as project management and presenting the results to our team in an organized and effective way. Her efforts led to a increase in our lead quality and quantity which increased in pipeline and revenue significantly. I definitely recommend working with her not only because she's good at what she does, but because she's a good human being too.

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Credentials

  • CAE
    Cambridge Assessment English
    Nov, 2015
    - Nov, 2024

Experience

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Senior SEO Specialist
      • Jun 2023 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • B2B SaaS Content/SEO Specialist & Account Manager
      • Dec 2020 - Present

      At JAS, I manage SEO/content efforts & Gartner ads for a B2B SaaS client. I am also in charge of the content production workflow, from keyword strategy & editorial calendar to distribution & results tracking and reporting. For our SaaS client, I wrote 50+ blog articles and created 10+ landing pages for lead gen efforts, which led to $600,000+ in revenue and an established industry blog with 10+ top 10 search results for the key high-intent keywords. Monthly in-depth tracking, analyzing & reporting is a standard procedure to prove ROI and follow our KPIs. Moreover, I was also responsible for guest post program & outreach, Quora, LinkedIn posts, and email marketing (newsletters). Show less

    • Italy
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • PR Specialist
      • Mar 2021 - Oct 2021

      I oversaw all press communication for Calzedonia, Intimissimi, and Tezenis. I worked closely with the marketing team, following all brand communication timelines. In addition, I organized Press Day for 70+ media representatives & influencers. Moreover, I translated and created all press releases (English and Czech). Weekly and monthly reporting was part of my role. I oversaw all press communication for Calzedonia, Intimissimi, and Tezenis. I worked closely with the marketing team, following all brand communication timelines. In addition, I organized Press Day for 70+ media representatives & influencers. Moreover, I translated and created all press releases (English and Czech). Weekly and monthly reporting was part of my role.

  • Praha 14 kulturní
    • Hlavní město Praha, Česko
    • Marketing Manager
      • Sep 2020 - Dec 2020

      I coordinated all marketing activities for 4 brands from content to a local magazine through press releases to cooperation with graphics or proofreading. I also co-created the content on Instagram (feed, Stories) & Facebook. I coordinated all marketing activities for 4 brands from content to a local magazine through press releases to cooperation with graphics or proofreading. I also co-created the content on Instagram (feed, Stories) & Facebook.

    • Czechia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing & Project Manager
      • Oct 2019 - Sep 2020

      I was in charge of marketing & business development strategies in this role. I managed to start partnership talks with Booking.com and Regiojet. The project was stopped during the pandemic. I was in charge of marketing & business development strategies in this role. I managed to start partnership talks with Booking.com and Regiojet. The project was stopped during the pandemic.

    • Czechia
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • Internal Sales Specialist
      • Oct 2017 - Sep 2019

      I handled the first communication with the clients both in Czech & English. Organized the customers’ day for 3 brands and helped with the conference organization in Brno. Moreover, I was in charge of public procurement (as a supplier), all company presentations & proposal templates, and I worked closely with the marketing team, project management, salespeople & CEOs. I handled the first communication with the clients both in Czech & English. Organized the customers’ day for 3 brands and helped with the conference organization in Brno. Moreover, I was in charge of public procurement (as a supplier), all company presentations & proposal templates, and I worked closely with the marketing team, project management, salespeople & CEOs.

    • Czechia
    • Education Administration Programs
    • 1 - 100 Employee
    • Sales Department Assistant
      • Aug 2016 - Aug 2017

      Co-created 100+ proposals & contracts using the company’s Sharepoint, CRM, and Outlook. I planned 5+ business trips for the salespeople and helped with official RFPs. Most of the communication was done in English. Co-created 100+ proposals & contracts using the company’s Sharepoint, CRM, and Outlook. I planned 5+ business trips for the salespeople and helped with official RFPs. Most of the communication was done in English.

  • České centrum New York
    • New York City a okolí, USA
    • Production Intern
      • Apr 2016 - Jul 2016

      Small-scale events production. Small-scale events production.

Education

  • Vysoká škola ekonomická v Praze
    Arts Management
    2014 - 2020
  • Anglicko-české gymnázium Amazon
    2010 - 2014

Community

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