Iryna Kuschyk

Head of SMM at CHI Software
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Contact Information
us****@****om
(386) 825-5501
Location
Kyiv, Kyiv City, Ukraine, UA

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Yaroslav Lerman

It's always a pleasure to collaborate with Iryna! She is a highly creative individual who also has a sharp focus on numbers and results. Her up-to-date knowledge of social media is impressive, and she consistently keeps her finger on the pulse of the latest trends. Iryna's taste and feel for the present contribute greatly to the overall expertise she provides. I have always been impressed by her ability to deliver results while staying true to her vision. Her dedication to her work and her passion for social media make her an asset to any team. In short, I highly recommend Iryna. She is a talented, creative, and driven professional who would be an asset to any organization.

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Experience

    • Cyprus
    • Information Technology & Services
    • 300 - 400 Employee
    • Head of SMM
      • Jul 2023 - Present

    • Russian Federation
    • Consumer Electronics
    • 1 - 100 Employee
    • Head of SMM
      • Feb 2021 - Apr 2023

      2 years of experience as a digital marketing director, supervising social media for realme brand in Ukraine, Turkiye and Georgia. Successfully launched campaigns and promos throughout social media with millions of views. Oversaw TikTok launch and grew it to receive millions of views. Partnered with numerous SEO agencies, briefed them and supervised working processes. 2 years of experience as a digital marketing director, supervising social media for realme brand in Ukraine, Turkiye and Georgia. Successfully launched campaigns and promos throughout social media with millions of views. Oversaw TikTok launch and grew it to receive millions of views. Partnered with numerous SEO agencies, briefed them and supervised working processes.

    • Italy
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Head of SMM
      • May 2019 - Jul 2021

      Developed a unique visual and communication strategy for the brand. Created and maintained stylish modern Instagram page with engaging texts. Managed organic growth of subscribers. Promoted Instagram page targeting niche audience – premium business beauty salons. Increased sales and engagement using attractive and dynamic content. Worked with influencers and leading fashion and beauty bloggers to promote brand. Developed a unique visual and communication strategy for the brand. Created and maintained stylish modern Instagram page with engaging texts. Managed organic growth of subscribers. Promoted Instagram page targeting niche audience – premium business beauty salons. Increased sales and engagement using attractive and dynamic content. Worked with influencers and leading fashion and beauty bloggers to promote brand.

    • 1 - 100 Employee
    • Head of SMM
      • Sep 2020 - Apr 2021

      Supervised social media communication for Ukrainian sportswear and retail giant MEGASPORT. Developed communication and visual strategy. Oversaw content creation, including photos and videos for social media. Drove forward a paradigm shift in brand’s social media communication. Supervised social media communication for Ukrainian sportswear and retail giant MEGASPORT. Developed communication and visual strategy. Oversaw content creation, including photos and videos for social media. Drove forward a paradigm shift in brand’s social media communication.

    • Italy
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Head of SMM
      • May 2019 - May 2020

      Developed a unique visual and communication strategy for the brand. Created and maintained stylish modern Instagram page with engaging texts. Managed organic growth of subscribers. Promoted Instagram page targeting niche audience – premium business beauty salons. Increased sales and engagement using attractive and dynamic content. Worked with influencers and leading fashion and beauty bloggers to promote brand. Developed a unique visual and communication strategy for the brand. Created and maintained stylish modern Instagram page with engaging texts. Managed organic growth of subscribers. Promoted Instagram page targeting niche audience – premium business beauty salons. Increased sales and engagement using attractive and dynamic content. Worked with influencers and leading fashion and beauty bloggers to promote brand.

    • Head of Social media marketing
      • Oct 2018 - Nov 2019

      Development and supervision of digital marketing, communication and visual strategy, creation and management of Facebook and Instagram accounts from scratch. Created unique visual content, including viral videos. Attracted > 10 000 unique subscribers organically in less than 6 months. Increased website traffic and sales by 20% using stylish and quirky visual content. Development and supervision of digital marketing, communication and visual strategy, creation and management of Facebook and Instagram accounts from scratch. Created unique visual content, including viral videos. Attracted > 10 000 unique subscribers organically in less than 6 months. Increased website traffic and sales by 20% using stylish and quirky visual content.

    • Ukraine
    • Entertainment Providers
    • 1 - 100 Employee
    • Senior SMM
      • Oct 2017 - Jun 2018

Education

  • Taras Shevchenko National University of Kyiv
    Master's degree, Culture studies
    2012 - 2018
  • Academy of Advocacy of Ukraine
    Master's degree, Law
    2016 - 2020
  • Kyiv Academy of Media Arts
    Brand Management

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