Iryna Hidina (Kovalenko)
Chief Marketing Officer at SmartyAds- Claim this Profile
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Украинский Native or bilingual proficiency
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English Professional working proficiency
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Polski Elementary proficiency
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Русский Native or bilingual proficiency
Topline Score
Bio
Liz Tokareva
I worked with Irina for several years for the same company and can recommend her as a decent professional who would be a great asset to any organization. Apart from being an expert in Marketing, Irina demonstrated great leadership and managerial qualities that helped her build and manage Marketing Department from scratch. Irina is an amazing person to work with, with great sense of trends, taste and a talent to choose the most effective approaches. And all of that is performed with highly responsible, open-minded and proactive attitude. To sum up, Irina is truly amazing high-level specialist I can recommend with all my confidence.
Julia Thomas
In her role as Chief Marketing Officer, Irina is responsible for driving sales. She always has a comprehensive marketing plan that promotes the recognition of our company in the market. I am constantly getting feedback from different customers around the world about how great our blog and articles are, and this is all thanks to Irina's effective strategy.
Liz Tokareva
I worked with Irina for several years for the same company and can recommend her as a decent professional who would be a great asset to any organization. Apart from being an expert in Marketing, Irina demonstrated great leadership and managerial qualities that helped her build and manage Marketing Department from scratch. Irina is an amazing person to work with, with great sense of trends, taste and a talent to choose the most effective approaches. And all of that is performed with highly responsible, open-minded and proactive attitude. To sum up, Irina is truly amazing high-level specialist I can recommend with all my confidence.
Julia Thomas
In her role as Chief Marketing Officer, Irina is responsible for driving sales. She always has a comprehensive marketing plan that promotes the recognition of our company in the market. I am constantly getting feedback from different customers around the world about how great our blog and articles are, and this is all thanks to Irina's effective strategy.
Liz Tokareva
I worked with Irina for several years for the same company and can recommend her as a decent professional who would be a great asset to any organization. Apart from being an expert in Marketing, Irina demonstrated great leadership and managerial qualities that helped her build and manage Marketing Department from scratch. Irina is an amazing person to work with, with great sense of trends, taste and a talent to choose the most effective approaches. And all of that is performed with highly responsible, open-minded and proactive attitude. To sum up, Irina is truly amazing high-level specialist I can recommend with all my confidence.
Julia Thomas
In her role as Chief Marketing Officer, Irina is responsible for driving sales. She always has a comprehensive marketing plan that promotes the recognition of our company in the market. I am constantly getting feedback from different customers around the world about how great our blog and articles are, and this is all thanks to Irina's effective strategy.
Liz Tokareva
I worked with Irina for several years for the same company and can recommend her as a decent professional who would be a great asset to any organization. Apart from being an expert in Marketing, Irina demonstrated great leadership and managerial qualities that helped her build and manage Marketing Department from scratch. Irina is an amazing person to work with, with great sense of trends, taste and a talent to choose the most effective approaches. And all of that is performed with highly responsible, open-minded and proactive attitude. To sum up, Irina is truly amazing high-level specialist I can recommend with all my confidence.
Julia Thomas
In her role as Chief Marketing Officer, Irina is responsible for driving sales. She always has a comprehensive marketing plan that promotes the recognition of our company in the market. I am constantly getting feedback from different customers around the world about how great our blog and articles are, and this is all thanks to Irina's effective strategy.
Credentials
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Certified Marketing Director (CMD)
LabaJun, 2021- Nov, 2024 -
Product Marketing. Retention
Projector SchoolApr, 2020- Nov, 2024 -
Сертификат специалиста по AdWords
GoogleAug, 2015- Nov, 2024 -
Сертификат специалиста по Google Analytics
GoogleJul, 2015- Nov, 2024 -
Google Analytics
-Dec, 2012- Nov, 2024
Experience
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SmartyAds
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United States
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Advertising Services
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1 - 100 Employee
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Chief Marketing Officer
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Aug 2017 - Present
- Develop and execute marketing strategies for the company’s projects;- Find and focus on key сustomer acquisition channels;- Measure and track effectiveness of marketing campaigns;- Work with designers, writers, and developers to deliver engagement marketing campaigns;- Work with PR team to magnify activity in media;- Provide SMM, Email, PPC campaigns;- Research and plan marketing campaigns based upon analytics;- Implement CRM for sales and marketing needs
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SEO, SERM Specialist
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Jun 2016 - Aug 2017
SEO:- Collected search queries;- Created SEO optimized landing pages;- Planned out internal link architecture;- Provided SEO audits for company projects;- Planned and executed linkbuiding campaigns and outreach strategies;- Monitored analytics and improved SEO performance.SERM-Planned and implemented strategies to avoid negative feedback
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Webpromo
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Ukraine
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Technology, Information and Internet
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1 - 100 Employee
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Senior SEO Specialist
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Sep 2012 - Jun 2016
Implemented SEO strategies with target goals;Planned and executed full spectrum of SEO activities for sites, including site audits, linkbuilding strategy, competitive analysis and content optimization;Analyzed SEO techniques and Google organic traffic Implemented SEO strategies with target goals;Planned and executed full spectrum of SEO activities for sites, including site audits, linkbuilding strategy, competitive analysis and content optimization;Analyzed SEO techniques and Google organic traffic
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Assistant manager
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Jun 2012 - Aug 2012
Provided customer services to clients ; Corresponded with clients based upon their needs;Prepared contractual agreements. Provided customer services to clients ; Corresponded with clients based upon their needs;Prepared contractual agreements.
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Education
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2007 - 2012
Kyiv National Taras Shevchenko University
Master's degree, Geographic Information Science and Cartography
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