Director – Strategy & Insights

• Jun 2013 - Present

Lead Harvest is a lead generation marketing agency based in Sydney. As the extension of your marketing team, Lead Harvest helps businesses generate more leads, nurture prospects, get a message across, and get to know your customers better. As their name suggests, Lead Harvest specialises in lead generation campaigns and delivers 365-day connected marketing programs predominantly within the IT industry to achieve business goals and optimise ROI. Lead Harvest is a lead generation marketing agency based in Sydney. As the extension of your marketing team, Lead Harvest helps businesses generate more leads, nurture prospects, get a message across, and get to know your customers better. As their name suggests, Lead Harvest specialises in lead generation campaigns and delivers 365-day connected marketing programs predominantly within the IT industry to achieve business goals and optimise ROI.

Campaign Marketing Director

• Feb 2014 - Present

Custodian of central marketing and Head of Client Event Campaign Strategy. Responsible for the organisation’s strategic marketing plan to optimise marketing investment and demand generation to deliver best practice marketing pipeline, campaign effectiveness and marketing efficiency. Custodian of central marketing and Head of Client Event Campaign Strategy. Responsible for the organisation’s strategic marketing plan to optimise marketing investment and demand generation to deliver best practice marketing pipeline, campaign effectiveness and marketing efficiency.

Campaign Manager - Government and Large Enterprises

• Feb 2013 - Jun 2013

Responsible for the planning and local execution of brand and demand generation activities including events, online / digital campaigns, telemarketing, direct mail / eDM, print, online content syndication and social media campaigns. The role involved adapting the strategy, messaging and associated requirements for content creation required to execute the quarterly GTM plan to meet specified KPIs.Key Achievements* Social Media and Community Certified Professional

Events Marketing Manager

• Dec 2009 - Apr 2013

Responsible for the strategic and tactical execution of all events across Small and Medium Business in Australia & New Zealand. End-to-end campaign management responsibility of Dell branded events, partner events and webinars that considers the entire customer journey. Integrated approach managing localised marketing communication, targeted customer selection, sales engagement, and the closed loop sales follow-up activity.Key Achievements:• 180% achievement on event attendees FY12 Q2• 132% QoQ growth event registrations (4 quarters)• Gold Award – Dell Customer Advisory Board 2010 Event Lead• Silver Award – CeBIT 2011 Event Marketing Management

National Marketing Manager

• Aug 2006 - Oct 2009

Head of Marketing charged with the planning and management of the yearly marketing plan in order to increase the volume and quality of leads from existing sources, and develop new sources of lead generation to meet specified KPIs. Responsible for direct and reseller divisions of the organisation and management of the group’s go-to-market strategy. Managing a team of 4 direct marketing reports to lead all marketing communications and digital initiatives, advertising, public relations, sponsorships and events.Key Achievements• Responsible for the setting up of Mix Group – the Reseller Division that now accounts for over 29% of the groups total earnings, and 36% of the total net profit.

Sales and Marketing Manager

• Jul 2005 - Aug 2006

Business unit marketing responsibility and divisional sales ownership, responsible for the planning, management and end-to-end execution of the sales and marketing plan. Leadership and management of lead generation and brand campaigns to maximise sales revenue. Accountable for the project management of major proposals and tender submissions. Hands-on role with 12 direct reports requiring a collaborative approach with business unit managers to execute the company’s go-to-market strategy.Key Achievements• Successfully tendered the winning tender proposal to provide all Accreditation Passes and supplies for the 2006 Commonwealth Games.• Increased the number of qualified internet leads by over 15% each year for three consecutive years (FY04 – FY07) through targeted online tactical strategies including SEM, SEO and website redevelopment.• Transformed a complacent customer service and sales department with low morale into an efficient, lean and sales focused department, increasing revenue by 11 per cent within the first two months of implementation.

Marketing Manager

• Dec 2003 - Jul 2005

Accountable for the development and implementation of marketing campaigns to increase market share and brand awareness. Key to this role involved the management and implementation of the marketing communications program including online marketing initiatives, direct marketing, catalogue production, advertising, and public relations and trade shows. Also responsible for product merchandising, new product development, pricing and go-to-market strategy.Key Achievements• No.1 organic Australian Google ranking for the top 15 industry-related keywords for the identification industry. • Marketing lead for the Australian product launch of Nisca brand of Identification Card Printers

Marketing Manager

• Nov 2002 - Nov 2003

Hands-on role with the key responsibility to develop sales and marketing programs with new and existing customers and community organisations. Responsible for the campaign management of all weekly press advertising, and direct mail processes. Accountable for all corporate business opportunities and external sales channels with strong focus on Local Area Marketing. Key Achievements • Chief planner and director of the biggest VIP Sale Event in NSW Good Guys with sales at the time • Chief planner of the End of Financial Year 02/03 Big Clearance Sales for the first week – the highest grossing sales ever seen in a Good Guys Store. • Set up and controlled customer loyalty “Great Advantages” Program (including database management and CRM issues) of over 20,000 members accounting to 12% of annual turnover. • Initiated “The Good Guys Merchandising Plan” that has increased supplier support and provided increase marketing funds to offset marketing budget by over 18%.

Senior Business Partner

• Oct 2000 - Jun 2002

Responsible for Retail and Channel sales performance to ensure maximum profitability and business performance. The role involved establishing and sustaining effective and efficient relationships with wholesale vendors and retail customers. Management of marketing and promotional activities and sourcing alternative sales and marketing strategies through relationship building and affiliations also crucial to the success of the role. Key Achievements • Generated almost $200,000 profit with wholesale client base within the last 3 quarters of operation. • Developed lucrative expansion of the business towards high-end technology consumer electronics to increase profit margin by 23%

Marketing Assistant

• Jan 1998 - Sep 2000