Irma Harlann

Business Development Manager at Anzu.io
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Contact Information
us****@****om
(386) 825-5501
Location
Minsk, Belarus, BY
Languages
  • Russian Native or bilingual proficiency
  • German Limited working proficiency
  • English Full professional proficiency

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Credentials

  • EFSET Quick English Check - Score: Advanced / Proficient (CEFR C1/C2)
    EF Education First

Experience

    • Israel
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Manager
      • Dec 2022 - Present

      - Onboarding games from existing and new Western Europe and Japan game publishing partners, with a focus on strategic ones- Creating, prioritising, and managing the Western Europe and Japan deal pipeline- Bringing knowledge and teams from the game publishing industry and ad monetisation market- Using the company CRM for effective reporting and forecasting of existing and new business- Being alert to market intelligence, the in-game ad ecosystem, and collect feedback from potential and existing clients Show less

    • Partnerships, Mobile Games
      • Aug 2021 - Nov 2022

      Anzu is the most advanced in-game ad solution for mobile, PC, console, and Roblox. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner for advertisers worldwide.Anzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide.Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37M to make advertising in games better. Better for brands, better for game developers, and better for gamers. Show less

    • United Kingdom
    • Computer Games
    • 100 - 200 Employee
    • Ambassador
      • May 2022 - Present

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Sales & Partner Manager
      • Apr 2020 - Jul 2021

      - Handled all sponsorship opportunities with companies for the upcoming DevGAMM events - Kept great ongoing relationships with game industry partners by offering new ways to grow the partnership - Collaborated with senior management and marketing team to align internal goals with new and existing partner relationships - Forecasted, measured and reported the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships Show less

    • Belarus
    • Software Development
    • 1 - 100 Employee
    • Business Development & Strategy Advisor
      • Mar 2020 - Apr 2021

      - Evaluated/improved sales & marketing strategies- Identified opportunities for future business development and expansion- Developed and maintained internal and external communication channels- Analysed consumer and competitors behavior- Helped to manage investor relations

    • Business Development Director
      • Nov 2019 - Mar 2020

      - Elaborated business development plans, implement processes to support business growth, through customer and market definition- Maintained high-level relationships with powerful industry players and business professionals in multiple vectors - Drove prospects through to contract award, identifying new customers and markets, developing approaches to the market, identifying prospects, proposal preparation, etc

    • Cyprus
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Representative
      • Aug 2019 - Nov 2019

      - Conducted research to identify new markets and customer needs (gamedev, IT, mobile, publishing)- Arranged business meetings with prospective clients for YouTube/Twitch analytics tool- Promoted companies services and analytics addressing or predicting clients’ objectives- Build long-term relationships with new and existing customers

    • Account Executive
      • Jun 2019 - Aug 2019

      - Worked closely with the existing partners (advertisers, influencers, gamedev companies)- Optimized and supervised the work of the accounting department- Set and monitored the KPI implementation, scaling current tasks- Created detailed business plans to facilitate the attainment of goals and quotas- Unearthed new sales opportunities through networking and turn them into long term partnerships

    • United Kingdom
    • Wellness and Fitness Services
    • 300 - 400 Employee
    • Partnerships Manager
      • Feb 2019 - Apr 2019

      - Handled the communication process with the existing partners - Established partnership workflow in every particular case (content type and quality, deadlines, links, discounts, terms, etc.) - Controlled the delivery of Partner’s campaigns reports, providing insights, suggesting improvements - Collaborated with other departments/managers (market analysis, data science, content) to maximize the efficacy and smooth workflow of BizDev partnerships processes - Handled the communication process with the existing partners - Established partnership workflow in every particular case (content type and quality, deadlines, links, discounts, terms, etc.) - Controlled the delivery of Partner’s campaigns reports, providing insights, suggesting improvements - Collaborated with other departments/managers (market analysis, data science, content) to maximize the efficacy and smooth workflow of BizDev partnerships processes

    • Malta
    • Entertainment
    • 1 - 100 Employee
    • Senior Business Developer
      • Apr 2018 - Jan 2019

      - Managed all communications with partners in esports/gamedev - Built long-lasting relationships with investors from Israel and China - Collaborated with product/dev teams in all aspects of capture and proposal processes - Worked on implementing strategies that will expand streaming platform market share - Assessed company objectives and current sales trends to recognise new business opportunities and growth potential - Managed all communications with partners in esports/gamedev - Built long-lasting relationships with investors from Israel and China - Collaborated with product/dev teams in all aspects of capture and proposal processes - Worked on implementing strategies that will expand streaming platform market share - Assessed company objectives and current sales trends to recognise new business opportunities and growth potential

    • Belarus
    • IT Services and IT Consulting
    • Business Development Executive
      • Mar 2017 - Apr 2018

      - Pursued opportunities for long-term growth from customers, markets, and relationships - Examined risks and potentials, estimate partners' needs and goals - Proposed potential business deals by contacting potential partners and investors - Developed negotiating strategies and positions by studying the integration of new venture with company strategies and operations - Worked closely with the product to achieve product-related goals by accelerating the whole development process - Pursued opportunities for long-term growth from customers, markets, and relationships - Examined risks and potentials, estimate partners' needs and goals - Proposed potential business deals by contacting potential partners and investors - Developed negotiating strategies and positions by studying the integration of new venture with company strategies and operations - Worked closely with the product to achieve product-related goals by accelerating the whole development process

    • Non-profit Organization Management
    • 1 - 100 Employee
    • Sales Account Manager
      • Aug 2016 - Feb 2017

      - Collaborated with international vet companies to identify and implement a new product - Developed and maintained professional contacts with consultants, customers, international marketing representatives and original equipment manufacturers - Assisted various departments to initiate strategic decisions and manage the development of regional marketing collateral - Collaborated with international vet companies to identify and implement a new product - Developed and maintained professional contacts with consultants, customers, international marketing representatives and original equipment manufacturers - Assisted various departments to initiate strategic decisions and manage the development of regional marketing collateral

  • Captains Of The World
    • London, United Kingdom
    • Software Engineer
      • Jan 2014 - Jun 2016

      - Designed robust, scalable and secure features - Contributed in all phases of the development lifecycle. - Worked on test-driven development, CI, SCRUM, and refactoring - Made continuous adoption and integration of relevant new technologies into a design - Designed robust, scalable and secure features - Contributed in all phases of the development lifecycle. - Worked on test-driven development, CI, SCRUM, and refactoring - Made continuous adoption and integration of relevant new technologies into a design

Education

  • Startup School Online
    Future Founders Program
    2020 - 2020
  • EC-Council University
    Graduate Certificate Program, Cyber Security & Ethical Hacking
    2017 - 2018
  • Academy of Public Administration under the aegis of the President of the Republic of Belarus
    Bachelor's degree, Management & Economics
    2013 - 2017
  • IT Academy Belarus
    Software Engineering, Computer Software and Media Applications
    2013 - 2015

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