Irma Harlann
Business Development Manager at Anzu.io- Claim this Profile
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Russian Native or bilingual proficiency
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German Limited working proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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EFSET Quick English Check - Score: Advanced / Proficient (CEFR C1/C2)
EF Education First
Experience
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Anzu.io
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Israel
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Advertising Services
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1 - 100 Employee
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Business Development Manager
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Dec 2022 - Present
- Onboarding games from existing and new Western Europe and Japan game publishing partners, with a focus on strategic ones- Creating, prioritising, and managing the Western Europe and Japan deal pipeline- Bringing knowledge and teams from the game publishing industry and ad monetisation market- Using the company CRM for effective reporting and forecasting of existing and new business- Being alert to market intelligence, the in-game ad ecosystem, and collect feedback from potential and existing clients Show less
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Partnerships, Mobile Games
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Aug 2021 - Nov 2022
Anzu is the most advanced in-game ad solution for mobile, PC, console, and Roblox. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner for advertisers worldwide.Anzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide.Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37M to make advertising in games better. Better for brands, better for game developers, and better for gamers. Show less
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Women in Games
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United Kingdom
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Computer Games
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100 - 200 Employee
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Ambassador
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May 2022 - Present
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DevGAMM
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United States
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Computer Games
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1 - 100 Employee
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Sales & Partner Manager
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Apr 2020 - Jul 2021
- Handled all sponsorship opportunities with companies for the upcoming DevGAMM events - Kept great ongoing relationships with game industry partners by offering new ways to grow the partnership - Collaborated with senior management and marketing team to align internal goals with new and existing partner relationships - Forecasted, measured and reported the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships Show less
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Oxicore
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Belarus
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Software Development
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1 - 100 Employee
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Business Development & Strategy Advisor
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Mar 2020 - Apr 2021
- Evaluated/improved sales & marketing strategies- Identified opportunities for future business development and expansion- Developed and maintained internal and external communication channels- Analysed consumer and competitors behavior- Helped to manage investor relations
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Business Development Director
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Nov 2019 - Mar 2020
- Elaborated business development plans, implement processes to support business growth, through customer and market definition- Maintained high-level relationships with powerful industry players and business professionals in multiple vectors - Drove prospects through to contract award, identifying new customers and markets, developing approaches to the market, identifying prospects, proposal preparation, etc
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BuzzGuru
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Cyprus
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Advertising Services
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1 - 100 Employee
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Business Development Representative
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Aug 2019 - Nov 2019
- Conducted research to identify new markets and customer needs (gamedev, IT, mobile, publishing)- Arranged business meetings with prospective clients for YouTube/Twitch analytics tool- Promoted companies services and analytics addressing or predicting clients’ objectives- Build long-term relationships with new and existing customers
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Account Executive
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Jun 2019 - Aug 2019
- Worked closely with the existing partners (advertisers, influencers, gamedev companies)- Optimized and supervised the work of the accounting department- Set and monitored the KPI implementation, scaling current tasks- Created detailed business plans to facilitate the attainment of goals and quotas- Unearthed new sales opportunities through networking and turn them into long term partnerships
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Flo Health Inc.
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United Kingdom
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Wellness and Fitness Services
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300 - 400 Employee
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Partnerships Manager
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Feb 2019 - Apr 2019
- Handled the communication process with the existing partners - Established partnership workflow in every particular case (content type and quality, deadlines, links, discounts, terms, etc.) - Controlled the delivery of Partner’s campaigns reports, providing insights, suggesting improvements - Collaborated with other departments/managers (market analysis, data science, content) to maximize the efficacy and smooth workflow of BizDev partnerships processes - Handled the communication process with the existing partners - Established partnership workflow in every particular case (content type and quality, deadlines, links, discounts, terms, etc.) - Controlled the delivery of Partner’s campaigns reports, providing insights, suggesting improvements - Collaborated with other departments/managers (market analysis, data science, content) to maximize the efficacy and smooth workflow of BizDev partnerships processes
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Play2Live
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Malta
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Entertainment
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1 - 100 Employee
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Senior Business Developer
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Apr 2018 - Jan 2019
- Managed all communications with partners in esports/gamedev - Built long-lasting relationships with investors from Israel and China - Collaborated with product/dev teams in all aspects of capture and proposal processes - Worked on implementing strategies that will expand streaming platform market share - Assessed company objectives and current sales trends to recognise new business opportunities and growth potential - Managed all communications with partners in esports/gamedev - Built long-lasting relationships with investors from Israel and China - Collaborated with product/dev teams in all aspects of capture and proposal processes - Worked on implementing strategies that will expand streaming platform market share - Assessed company objectives and current sales trends to recognise new business opportunities and growth potential
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Botscape
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Belarus
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IT Services and IT Consulting
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Business Development Executive
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Mar 2017 - Apr 2018
- Pursued opportunities for long-term growth from customers, markets, and relationships - Examined risks and potentials, estimate partners' needs and goals - Proposed potential business deals by contacting potential partners and investors - Developed negotiating strategies and positions by studying the integration of new venture with company strategies and operations - Worked closely with the product to achieve product-related goals by accelerating the whole development process - Pursued opportunities for long-term growth from customers, markets, and relationships - Examined risks and potentials, estimate partners' needs and goals - Proposed potential business deals by contacting potential partners and investors - Developed negotiating strategies and positions by studying the integration of new venture with company strategies and operations - Worked closely with the product to achieve product-related goals by accelerating the whole development process
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PetRescue Ltd
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Non-profit Organization Management
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1 - 100 Employee
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Sales Account Manager
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Aug 2016 - Feb 2017
- Collaborated with international vet companies to identify and implement a new product - Developed and maintained professional contacts with consultants, customers, international marketing representatives and original equipment manufacturers - Assisted various departments to initiate strategic decisions and manage the development of regional marketing collateral - Collaborated with international vet companies to identify and implement a new product - Developed and maintained professional contacts with consultants, customers, international marketing representatives and original equipment manufacturers - Assisted various departments to initiate strategic decisions and manage the development of regional marketing collateral
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Captains Of The World
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London, United Kingdom
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Software Engineer
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Jan 2014 - Jun 2016
- Designed robust, scalable and secure features - Contributed in all phases of the development lifecycle. - Worked on test-driven development, CI, SCRUM, and refactoring - Made continuous adoption and integration of relevant new technologies into a design - Designed robust, scalable and secure features - Contributed in all phases of the development lifecycle. - Worked on test-driven development, CI, SCRUM, and refactoring - Made continuous adoption and integration of relevant new technologies into a design
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Education
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Startup School Online
Future Founders Program -
EC-Council University
Graduate Certificate Program, Cyber Security & Ethical Hacking -
Academy of Public Administration under the aegis of the President of the Republic of Belarus
Bachelor's degree, Management & Economics -
IT Academy Belarus
Software Engineering, Computer Software and Media Applications