Experience

irmagine it
• Mexico
• Public Relations and Communications Services
• 1 - 100 Employee
• Founder & CEO

  • Nov 2016 - Present

Tecnológico de Monterrey
• Mexico
• Higher Education
• 700 & Above Employee
• Creativity, Digital Design & Digital Expression Teacher

  • Aug 2017 - Dec 2018


Super Agency

• Mexico
• Advertising Services
• 1 - 100 Employee

• Accounts, PR and COMMS Director

  • May 2016 - Oct 2016

  -Leading the team to provide the best solutions to our clients -Completing projects to a specific schedule and within an agreed budget with client -Promoting the expansion of business with existing clients -Communication strategies for social media digital campaigns -Art direction and coordination of photographers and graphic designers -Experiential marketing, massive events & coordination of BTL activations www.super.agency www.instagram.com/super.agency -Leading the team to provide the best solutions to our clients -Completing projects to a specific schedule and within an agreed budget with client -Promoting the expansion of business with existing clients -Communication strategies for social media digital campaigns -Art direction and coordination of photographers and graphic designers -Experiential marketing, massive events & coordination of BTL activations www.super.agency www.instagram.com/super.agency



Uber

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Marketing Manager

  • Mar 2015 - Dec 2015

  -Strategic introduction and expansion: Growing the market, including social media strategy, visual designs, negotiations, partnerships, event coordination, and logistics -Market analysis: Generating demand for new and existing users, understanding their behaviour, use of the service and promotions applied -Uber for Business: Strategic and growth expansion for national and international corporate accounts, partnerships with companies and business centers and chambers. -Coordination of influencers and brand ambassadors plan -Customer Service: Client support Get a free ride up to $150MXN! Promocode: uberirma Redeem it at https://www.uber.com/invite/uberirma Show less



Whirlpool Mexico

• 1 - 100 Employee

• Public Relations & Corporate Communications

  • Oct 2011 - Mar 2015

  PUBLIC RELATIONS & MEDIA -Communication media strategist for CEO, Vice-Presidents and Directors, writing and coordinating press releases to publish official declarations, press conferences, new product launches, and press interviews, and external awards -Creation of political and governmental new relationships, according to the company’s needs -Social responsibility activities and sponsorship to civil associations sports, social artistic and cultural events, understanding the taxes strategy -Developed a business plan for social media, including editorial content plan for daily publications -Coordinated in a general manner the MAXART Project event at Centenary Museum, presented as well in the Consumer Electronic Show 2014 in Las Vegas, and participated as the Editor in Chief of this project’s published book -Chief PR for KitchenAid brand during Paralelo 2014, gastronomic forum creating editorial content for social media -Developed key strategic relationship with universities and designed image strategy for talent acquisition and top of mind awareness and positioning CORPORATE COMMUNICATION -Communication crisis management and effective solution strategies -Creation, renovation and elaboration of the cultural change strategy through three drivers and the new global leadership model, by means of coordination of the deployment through a communication campaign nationwide -Chief event planner and organizer for CEO and Vice-presidencies, massive events for our employees and their families CERTIFICATIONS AND AWARDS -Achieved the first Guinness World Record of the company worldwide by creating the largest mobile laundromat in alliance with P&G, exposing our high efficiency products -Responsible of the relation and coordination of the Socially Responsible Company organized by CEMEFI (Centro Mexicano para la Filantropia) and Family Responsible Company and Inclusive Company recognition given by the Ministry of Labor and Social Security of the Mexican government Show less



Milenio

• Honduras
• Food and Beverage Services
• 1 - 100 Employee

• Editor in Chief - Le Fourquet & Soy Novia

  • Oct 2010 - Oct 2011

  -Coordinator of editorial content, including writing, design and photography-Catalyst of merging information with commercial area and print timings-Structured the advertising campaign including outdoor advertising, radio, printed and digital media-International relations with architects, designers, bridal experts, etc.

• Co-Editor Le Fourquet / Soy Novia / Casas&Más / Sustentabilidad

  • Mar 2009 - Sep 2010



Nemak

• Mexico
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Internal Communications Internship

  • 2008 - 2008

  Thesis Excellence Thesis Excellence