Irma Kacharava

International PR & Social Media Manager at Suttle Recreation
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Contact Information
us****@****om
(386) 825-5501
Location
Tbilisi, Georgia, GE
Languages
  • Russian Limited working proficiency
  • English Full professional proficiency
  • German Professional working proficiency
  • Georgian Native or bilingual proficiency

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David Machavariani

Irma is extremely experienced professional in Marketing area. She combines the most valuable skills as communication, decision-making, people and customer care management, with a sound knowledge of marketing and public relations. In addition to self motivation and goal orientation, makes her a person who "makes a difference" for any company.

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Credentials

  • Microsoft PowerPoint
    LinkedIn Skill Badge
    Feb, 2022
    - Nov, 2024
  • Business branding with personality
    Udemy
  • Business etiquette and professionalism
    Alison
  • Engine Optimization (SEO) Assessment
    LinkedIn skill badge
  • International Business Management
    Europe Academy of London
  • Journalism and Print Media
    Alison
  • Luxury Branging
    Udemy
  • Management for Sustainable Tourism Development
    Seminar in Sustainable Tourism Field Of Study Project
  • Public Relation and Media Crisis communication
    Udemy
  • Search Engine Optimization (SEO) Assessment
    LinkedIn sill Badge
  • Time Management
    Volkschule bremen

Experience

  • Suttle Recreation
    • Canada
    • Recreational Facilities
    • 1 - 100 Employee
    • International PR & Social Media Manager
      • Jan 2020 - Present

      • Building and executing social media strategy through competitive and audience research • Setting up and optimizing company pages within each social media platform • Set up and optimize company pages within each platform • Increase the visibility of the company’s social content • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification • Building and executing social media strategy through competitive and audience research • Setting up and optimizing company pages within each social media platform • Set up and optimize company pages within each platform • Increase the visibility of the company’s social content • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

  • Iknow.აინოუ
    • Georgia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • PR and Social Media Manager
      • Feb 2018 - Present

      • Working for PR & Social media strategies • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, and multimedia programs; • Working for PR & Social media strategies • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, and multimedia programs;

  • Bullying Buddy Consulting
    • United States
    • Information Services
    • 1 - 100 Employee
    • International PR & Digital Marketing Manager
      • Jan 2022 - Aug 2023

      • Increase the visibility of the company’s social content • Build and execute a PR and social media strategy • Setting up and optimizing company pages within each social media platform • Set up and optimize company pages within each platform • Building and executing social media strategy through competitive and audience research • Increase the visibility of the company’s social content • Build and execute a PR and social media strategy • Setting up and optimizing company pages within each social media platform • Set up and optimize company pages within each platform • Building and executing social media strategy through competitive and audience research

  • Superar Strike
    • United States
    • Sporting Goods Manufacturing
    • International PR & Social Media Manager
      • Aug 2021 - Jul 2023

      • Writing and editing in-house magazines, case studies, speeches, articles, and annual reports; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, • Working for PR and Social media strategies • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets • Writing and editing in-house magazines, case studies, speeches, articles, and annual reports; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, • Working for PR and Social media strategies • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets

  • ვიეგა • Made in Germany
    • Georgia
    • Wholesale Building Materials
    • PR and Social Media Manager
      • Mar 2020 - Feb 2023

      • Planning and implementing PR strategies; • Working for Social media platforms • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, and multimedia programs; • Organizing events including press conferences, exhibitions, open days, and press tours • Planning and implementing PR strategies; • Working for Social media platforms • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, and multimedia programs; • Organizing events including press conferences, exhibitions, open days, and press tours

  • Debra L Morrison - Speaker, Author, Financial Life Coach, Certified Grief Coach
    • United States
    • Financial Services
    • International Media and PR Specialist
      • Aug 2022 - Oct 2022

      • Working for PR and Social media strategies • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets • Working for PR and Social media strategies • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets

  • HUSTLE & SOUL MAGAZINE
    • Media Production
    • International PR & Social Media Manager
      • Jul 2022 - Sep 2022

      • Writing and editing in-house magazines, case studies, speeches, articles, and annual reports; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, • Working for PR and Social media strategies • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets • Writing and editing in-house magazines, case studies, speeches, articles, and annual reports; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, • Working for PR and Social media strategies • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets

  • Battl Victory Records
    • United States
    • Musicians
    • 1 - 100 Employee
    • Head of PR and Social Media Department
      • Jan 2022 - Mar 2022

      • Working for PR & Social media strategies • Planning and implementing PR strategies; • Writing and editing in-house magazines, case studies, speeches, articles, and annual reports; • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, and multimedia programs; • Working for PR & Social media strategies • Planning and implementing PR strategies; • Writing and editing in-house magazines, case studies, speeches, articles, and annual reports; • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, and multimedia programs;

  • eTeacher Group
    • Israel
    • E-Learning Providers
    • 300 - 400 Employee
    • International PR & Communications Specialist
      • Nov 2021 - Mar 2022

      • Planning and implementing PR strategies; • Writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity • Writing and editing in-house magazines, case studies, speeches, articles, and annual reports; • Conduct market research – identify an area to develop a general strategy (LinkedIn, YouTube, Radio, Podcasting, etc.) • Planning and implementing PR strategies; • Writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity • Writing and editing in-house magazines, case studies, speeches, articles, and annual reports; • Conduct market research – identify an area to develop a general strategy (LinkedIn, YouTube, Radio, Podcasting, etc.)

  • Cartlis.კარტლისი
    • Georgia
    • Chemical Manufacturing
    • 1 - 100 Employee
    • PR and Communication Manager
      • Feb 2018 - Jan 2022

      • Developing PR strategies; • Building and executing social media strategy through competitive and audience research • Setting up and optimizing company pages within each social media platform • Researching, writing, and distributing press releases to targeted media; • Promotional videos, photographs, and multimedia program; • Organizing events including press conferences, exhibitions, open days, and press tours; • Maintaining and updating information on the organization's website; • Managing and updating information and engaging with users on social media sites Show less

  • rockbird media
    • Singapore
    • Business Consulting and Services
    • 1 - 100 Employee
    • Project Media Coordinator
      • Aug 2021 - Oct 2021

      • Sharing relevant documentation and reports with project teams • Providing information and regularly Monitoring all campaigns and reporting on results. • Identify the client’s requirements and expectations for each event. • Planning event details and aspects • Negotiate with media channels to close competitive deals. • Manage all event set-up and follow-up processes. • Communication with customers • Being point of contact for various working groups • Understanding formal escalation and review processes • Providing support to project managers and business leaders when requested Show less

  • Kavkaz Jazz Festival
    • Georgia
    • Musicians
    • PR & Communication Manager
      • Jun 2018 - Aug 2020

      • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, Promotional videos, photographs, films, and multimedia programs • Devising and coordinating photo opportunities; • Organizing events including press conferences, exhibitions, open days, and press tours; • Managing and updating information and engaging with users on social media sites • sourcing and managing speaking and sponsorship opportunities; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, Promotional videos, photographs, films, and multimedia programs • Devising and coordinating photo opportunities; • Organizing events including press conferences, exhibitions, open days, and press tours; • Managing and updating information and engaging with users on social media sites • sourcing and managing speaking and sponsorship opportunities;

  • European School
    • Georgia
    • Primary and Secondary Education
    • 100 - 200 Employee
    • Marketing & PR Manager
      • Mar 2018 - Mar 2019

      • Developing and implementing PR strategies; • Communicating with colleagues and key spokespeople; • Researching, writing, and distributing press releases to targeted media; • Organizing events including press conferences, exhibitions, open days, and press tours; • Maintaining and updating information on the organization’s website; • Managing and updating information and engaging with users on social media sites • sourcing and managing speaking and sponsorship opportunities; • commissioning market research; • community relations through events, through involvement in community initiatives; Show less

  • Agromotors.აგრომოტორსი
    • Georgia
    • Individual and Family Services
    • 1 - 100 Employee
    • PR & Social Media Manager
      • May 2016 - Jan 2019

      • Planning and implementing PR strategies; • Researching, writing, and distributing press releases to targeted media; • Working for Social media platforms • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, Promotional videos, photographs, films, and multimedia programs; • Organizing events including press conferences, exhibitions, open days, and press tours; • Planning and implementing PR strategies; • Researching, writing, and distributing press releases to targeted media; • Working for Social media platforms • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, Promotional videos, photographs, films, and multimedia programs; • Organizing events including press conferences, exhibitions, open days, and press tours;

  • HMG · HORECA Management Group
    • Georgia
    • Hospitality
    • 1 - 100 Employee
    • Marketing & PR Manager
      • Sep 2013 - Jan 2019

      • Develop a marketing communications plan including strategy, goals, budget, and tactics • Build and promote strong, long-lasting customer relationships with Media • Develop media relations strategy, seeking high-level placements in print, broadcast • Coordinate all public relations activities • Create content for press releases, byline articles, and keynote presentations • Development of brand awareness and online reputation • Develop a marketing communications plan including strategy, goals, budget, and tactics • Build and promote strong, long-lasting customer relationships with Media • Develop media relations strategy, seeking high-level placements in print, broadcast • Coordinate all public relations activities • Create content for press releases, byline articles, and keynote presentations • Development of brand awareness and online reputation

  • BBB - Basti Bubu Broadcasting
    • Georgia
    • Entertainment Providers
    • Marketing & PR Specialist
      • Jul 2017 - Jun 2018

      • Planning and implementing PR strategies; • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs; • Organizing events including press conferences • Planning and implementing PR strategies; • Researching, writing, and distributing press releases to targeted media; • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs; • Organizing events including press conferences

  • Element Construction • ელემენტ კონსტრაქშენი
    • Georgia
    • Construction
    • 1 - 100 Employee
    • PR and Social Manager
      • Feb 2017 - Apr 2018

      • Develop PR and social media communications plan including strategy, goals, budget, and tactics • Develop media relations strategy, broadcast and online media • Coordinate all public relations activities • Create content for press releases, byline articles, and keynote presentations • Development of brand awareness and online reputation • Web content management • Develop PR and social media communications plan including strategy, goals, budget, and tactics • Develop media relations strategy, broadcast and online media • Coordinate all public relations activities • Create content for press releases, byline articles, and keynote presentations • Development of brand awareness and online reputation • Web content management

  • GBTIMES
    • Finland
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Content Production Manager
      • Feb 2013 - Apr 2018

      • Make a Monthly report for headquarter • Make a Project monthly company report for a headquarter • Organize future indoor/outdoor activities • Coordinating meetings • Creating a project management calendar • Event Management • Planning PR activities • Social media for Marketing • Administrator Duties/Responsibilities • Make a Monthly report for headquarter • Make a Project monthly company report for a headquarter • Organize future indoor/outdoor activities • Coordinating meetings • Creating a project management calendar • Event Management • Planning PR activities • Social media for Marketing • Administrator Duties/Responsibilities

  • Twins Wine House in Napareuli
    • Georgia
    • Beverage Manufacturing
    • 1 - 100 Employee
    • PR and Social Media Manager
      • 2016 - 2016

      • Developing a marketing communications plan including strategy, goals, budget, and tactics • Developing a media relations strategy, broadcast, and online media. • Develop a marketing communications plan including strategy, goals, budget, and tactics • Develop media relations strategy, seeking high-level placements in print, broadcast, and online media • Coordinate all public relations activities • Direct social media team to engage audiences across traditional and new media • Leverage existing media relationships and cultivate new contacts within business media • Manage media inquiries and interview requests • Create content for press releases, byline articles and keynote presentations Show less

  • Roche
    • Switzerland
    • Biotechnology Research
    • 700 & Above Employee
    • Front Office Manager
      • Aug 2004 - Aug 2006

      • Department documentation control; • Administrating databases; • Translate (English-German) medical documentation and preparing for sale • Finance controlling • Achieving growth and hitting sales targets by successfully managing the sales team • Designing and implementing a strategic sales plan that expands the company’s customer base and ensures its strong presence • Managing recruiting, objectives setting, coaching, and performance monitoring of sales representatives • Department documentation control; • Administrating databases; • Translate (English-German) medical documentation and preparing for sale • Finance controlling • Achieving growth and hitting sales targets by successfully managing the sales team • Designing and implementing a strategic sales plan that expands the company’s customer base and ensures its strong presence • Managing recruiting, objectives setting, coaching, and performance monitoring of sales representatives

Education

  • International Business Management Institute (IBMI)
  • Hamburg PR School
    Certificate, PR and Media communication
  • The Power of Communication
    Planning a Strategic PR Campaign
  • Business Management Institute - Berlin, Germany
    Business German
  • Business Management Institute - Berlin, Germany
    Business English

Community

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