Experience

AposTherapy Israel

• Israel
• Hospitals and Health Care
• 1 - 100 Employee

• VP marketing & sales

  • Mar 2020 - Present

  • Cross-functional knowledge and experience: marketing, sales, product development, and product management. • Marketing strategy: Planning the end consumer marketing strategy from A to Z, implementing the marketing budget, and producing creative elements. • Digital strategy: Planning and implementing the digital strategy and the brand's online presence, managing digital assets - website, landing pages, and social media. Optimizing organic assets through SEO. Management of digital campaigns on Google, Facebook, content websites, YouTube, and more, analysis of meeting the digital goals. • Marketing automation: hands-on project management from start: strategy, customer journeys, production of all elements, automatic delivery, tracking, analysis, and optimization of the products. • Management of the Apos-Club customer club: strategy formulation, planning and production of annual events, management of sales competitions at the call center and centers to meet targets. • Managing the call center: direct management of 2 teams and about 12 representatives (sales and customer service), call feedback, building call scripts, analyzing sales funnels, producing reports, and meeting daily and monthly goals. •Direct management of the marketing & sales teams, including marketing analysts, brand managers, sales reps, customer service reps, and senior managers. Show less



Lapidot Group

• Israel
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Optical Devision Marketing Director

  • Jan 2016 - Nov 2019

  • Marketing management of five business units: vision care, surgical, pharmaceuticals (including OTC), ophthalmic lenses and frames.• International brand activity management-adapting international strategy to local market, annual plan 360, continuous level of engagement with global headquarters managers.• Management of marketing budgets and strategic annual plans.• Managing advertising campaigns offline and online, working closely with PR, advertising agency and the digital partners, production of conferences and events, visibility at points of sale, management of websites and social networks, launching new products and more.• Direct management of 2 brand managers. Show less

• Alcon Brand Manager

  • Oct 2013 - Jan 2016



Dr. Fischer

• Israel
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Research Analyst

  • Aug 2011 - Oct 2013

  Started working as a marketing research assistant: writing research questionnaires, conducting sense tests, analyzing data, drawing conclusions and recommendations, managing Internet surveys panels, market analyzes so on. In addition, helping manage the company's website, newsletters and Facebook page.

• Babies Products Brand Manager

  • 2012 - 2013

  Promotion to the position of Brand Manager: managing the budgets of the brands, advertising management, and points of sale branding, developing new products, working in cooperation with the Trade, Operations and Manufacturing Departments and more.



DSNR

• Ra'anana, Israel

• Call Center Senior Representative

  • Aug 2008 - Aug 2011

  • Started as a junior representative of telephone sales in English. • Promotion to the position of senior representative: managing a shift of about 12 representatives, including managerial responsibility for meeting the team's goals, setting team goals for the team members, dealing with staff problems so on. • Started as a junior representative of telephone sales in English. • Promotion to the position of senior representative: managing a shift of about 12 representatives, including managerial responsibility for meeting the team's goals, setting team goals for the team members, dealing with staff problems so on.