Experience

Yaetos-Labs

• Spain
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Co-founder

  • Jan 2023 - Present

  Yaetos is a B2B SaaS startup solving organizational data silos with an innovative data analytical workflow platform. With a keen interest in technology and entrepreneurship, I collaborated with a talented team of data scientists, external advisors, developers, and designers to launch Yaetos in the EMEA region. • Strategized a full business plan to define the value proposition, target customers, pricing models, market sizes, and financial projections; targeted €10B in E-commerce, Fintech, and renewable markets & gained 30+ angel investors and VCs' interests • Developed launch plan and GTM via website, LinkedIn, Github, Google Ads, emails, and conferences to reach potential clients; acquired early adopters like Adevinta, The Hotels Network, and Paymefy • Drove the overall product strategy, vision, and the roadmap based on market research, competitive analysis, customer feedback, and business goals Show less



Michelin

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Corporate Strategy - Digital Transformation

  • Sep 2022 - Nov 2022

  • Derived a digital transformation program focusing on data-driven acceleration for C-Suites by analyzing organizational behaviors, conducting user interviews, and aligning stakeholders; created 33 C-Suite user personas, 3 customized offerings, and a 1-year roadmap for implementation to CEO • Derived a digital transformation program focusing on data-driven acceleration for C-Suites by analyzing organizational behaviors, conducting user interviews, and aligning stakeholders; created 33 C-Suite user personas, 3 customized offerings, and a 1-year roadmap for implementation to CEO



DnA Industry Solutions

• Business Strategy Consultant

  • Jun 2022 - Aug 2022

  • Designed a new business offering of corporate venture building by researching the competitive landscape, identifying market opportunities, evaluating internal capabilities, and expanding strategic partnerships • Designed a new business offering of corporate venture building by researching the competitive landscape, identifying market opportunities, evaluating internal capabilities, and expanding strategic partnerships



Würth Elektronik Group

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Strategic Partnership Manager

  • Sep 2019 - Aug 2021

  • Established strategic partnerships with top-tier IC suppliers, hardware accelerators, media companies, and universities by analyzing target market segments, planning strategic campaigns, and negotiating deals; boosted €XX revenue for the entire region (6.2% annual revenue growth) • Led a multinational and cross-functional project team of 8 to digitalize B2B sales and marketing channels in response to covid-19 by reviewing website conversions, optimizing CRM systems, and managing the project end-to-end; saved 20% annual marketing costs, increased 6-fold website traffic, and boosted 10% customer conversion QoQ • Planned and executed a Go-To-Market strategy for a new product line by defining target industries, deploying digital marketing and sales channels, and training 140 salesforce; Increased 5% lead conversion, generating XX new leads • Initiated an online partnership program with Texas Instruments and CIE in response to regulatory changes; expanded XX key accounts with a triple conversion rate in one quarter Show less



FunNow

• Taiwan
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager - International Growth

  • Apr 2017 - May 2019

  • Led a marketing team of 5 to develop growth marketing and market expansion strategies, allocate an annual budget of €XX across channels, and optimize the ROI of marketing campaigns; achieved 222% annual user growth and XX% revenue growth, securing €4.4M Series-A funding by Alibaba• Led a cross-functional project team of 6 people to develop Go-To-market strategies across APEC; Launched 3 new markets (Hong Kong, Japan, and Malaysia) and superseded the launch goals by reaching an average 33% monthly user growth • Launched 7 strategic partnership projects with Visa, Citi, W Hotel, Marriot, UBER, Michelin, and Taipei 101; resulting in super-charged brand impressions of 525M and 17% user growth in one quarter • Devised a customer loyalty program by analyzing customer retention and payment journey and partnering with Taiwan’s largest digital bank(O-bank) to launch a co-branded credit card; Lowered 8% churn rate with 25% less customer retention cost in 6 months• Conducted extensive market research to reshape B2B marketing strategies and expand existing vendor base; digitalized customized vendor programs for 1K vendors across 8 sectors; increased vendor loyalty by 72% within one quarter Show less

• Digital Marketing Specialist

  • Jul 2016 - Mar 2017

  • Planned online marketing campaigns for the launch of 4 new categories by allocating a budget of €XX and monitoring performance on paid channels: Google Ads, Facebook, Instagram, YouTube; acquired 5x new users with 40% lowered CAC• Enhanced landing pages, In-App messages, and email campaigns by conducting A/B testing with 6-member team of UI/UX designers, product managers, and web developers; Increased 35% conversion rate for 50K+ products