Experience

AdView

• China
• Advertising Services
• 1 - 100 Employee

• BD Manager

  • 2020 - Present

  Founded in 2010, AdView Mobile Exchange now is not only the largest independent mobile ad exchange in China, but also a leading global mobile supply-side platform since 2016. AdView is headquartered in Beijing, with offices in Shanghai, Tianjin, Guangzhou and Bangalore, India. AdView Mobile Exchange’s mission is to bridge the gap between the global supply and demand especially across the China border through innovations in ad technology and global IT infrastructure. AdView Mobile Exchange’s comprehensive monetization solutions help publishers with best monetization, while delivering a great user experience. AdView Mobile Exchange also offers both open and private marketplace for DSPs who can reach premium mobile media inventories and a vast number of unique mobile users. To protect our DSPs and Publishers'​ interests, AdView Mobile Exchange has been actively cleaning our marketplace with both our in-house solutions, and industry-recognized tools like Impact/Forensiq and Protected Media for IVT elimination, and GeoEdge for bad ads cleanup. AdView Mobile Exchange is a strong and firm supporter for increasing the transparency of the supply chain, which we believe is crucial for the long term healthy development of the industry, and we are one of the first platforms that has supported the IAB Tech lab's initiatives including app-ads.txt, sellers.json and supply chain object. Starting from the 4.0.0(iOS) and 4.1.5(Android) Version, AdView Mobile Exchange's SDKs has been certificated Open Measurement SDK compliant by IAB Tech Lab, which means, with any of OM SDK supported 3rd party solutions like MOAT, IAS and DoubleVerify, advertisers can easily measure the viewability score of each impression for their campaigns run through DSPs on the AdView Mobile Exchange. AdView Mobile Exchange is proud member of IAB Tech Lab, IAB Hong Kong and MMA China. For business partnership, please contact: yuru.wang@adview.com Show less