Client Director, Media

• Jun 2023 - Present

Director, Programmatic

• Feb 2020 - Jun 2023

- Assist in onboarding new accounts by planning strategy across tactical teams- Responsible for tracking programmatic revenue for the company- Manage associate - senior specialist level employees- Onboard planning and billing tool, Prisma

Associate Director, Programmatic and Search Marketing

• Oct 2016 - Feb 2020

-Plan, buy and manage search, display, video and social campaigns-Review new DSPs, DMPs, SSPs, data sources and brand safety providers to bring clients the latest and greatest media plans-Work daily in Google AdWords, Bing Ads, Marin Software, The TradeDesk, Adobe (Tube Mogul), Bidtellect, Google Display 360, FlashTalking, 4C Insights, Facebook Business Manager-Analyze performance and identify opportunities-Regularly consult with internal media buying teams -Hold relationships with clients-Coach and mentor new hires Show less

Senior Specialist, Search Marketing

• Jul 2014 - Oct 2016

-Manage Google AdWords and Bing Ad campaigns through Marin Software and Adobe Search Center.-Maintain local listings in Yelp and Yext.-Grow client audiences through content discovery with Outbrain and Taboola.-Create reports, evaluate data and provide insights on digital campaigns.-Assess emerging products and promotional opportunities for clients.-Work in programmatic platforms including The TradeDesk and DoubleClick Bid Manager to build and manage display, mobile, video, native and social campaigns. Show less

Specialist, Search Marketing

• Nov 2012 - Jul 2014

-Plan, develop and implement search campaigns in Google AdWords and Bing Ads.-Optimize campaign structure, keywords, ad copy and bidding strategies to reach client goals.-Create weekly and monthly reports through the use of Marin and Adobe Search Center.-Manage local listings through several advertisers including Yelp and Yext.-Work with internal teams to create and present recommendations. -Maintain an understanding of industry trends and technology.

Digital Search Associate

• Dec 2011 - Nov 2012

Paid search marketing

Search Marketing

• Sep 2010 - Dec 2011

-Managed pay per click search advertising and affiliate accounts -Extensively tested and optimized Google Ad Words and Microsoft Ad Center pay per click accounts by expanding keyword lists, creating ads and increasing conversions -Researched and tracked paid search ads through use of Google Analytics -Created and implemented new strategic plans for Commission Junction and Link Connector affiliate accounts -Composed email campaigns for Commission Junction affiliate account to announce new products and specials Show less