Experience

Van Marcke

• Belgium
• Wholesale
• 500 - 600 Employee

• Corporate Brand, Culture & Reputation Manager

  • Nov 2020 - Present

  Responsible for : - Internal branding: corporate identity, value-driven corporate culture and employee engagement- External branding: brand positioning and goodwill among various stakeholders: customers, suppliers, (future) employees, etc.- Public relations: corporate image and corporate reputation Responsible for : - Internal branding: corporate identity, value-driven corporate culture and employee engagement- External branding: brand positioning and goodwill among various stakeholders: customers, suppliers, (future) employees, etc.- Public relations: corporate image and corporate reputation



Van Marcke

• Brand & Engagement Manager

  • Jan 2018 - Nov 2020

  I’m working at the intersection of 'Marketing' and 'Human Resources' @ Van Marcke. On the one hand I am responsible for 'Branding' that is both customer oriented (brand marketing) and employees oriented (internal branding) as future employee oriented (employer branding). On the other hand, I am responsible for 'Change Management Communication' that must ensure that employees remain committed and are prepared to go along with a changing organization. I’m working at the intersection of 'Marketing' and 'Human Resources' @ Van Marcke. On the one hand I am responsible for 'Branding' that is both customer oriented (brand marketing) and employees oriented (internal branding) as future employee oriented (employer branding). On the other hand, I am responsible for 'Change Management Communication' that must ensure that employees remain committed and are prepared to go along with a changing organization.



Van Marcke

• Belgium
• Wholesale
• 500 - 600 Employee

• Marketing and Communications Manager

  • Aug 2016 - Dec 2017

  Head of the Brand & Service Marketingteam @ Van Marcke, being part of the Omnichannel Business Development & Marketing department. Responsible for research, the development of the brand strategy and the strategic B2B&B2C brandmarketing communications plans. Responsible for the right implementation of those plans by means of different tools: own/paid media, 3D/Design (shop & fairs), product portfolio catalogues, content-based & user-centric digital marketing (website/blog/social media + Search Engine Marketing, Social Media Marketing)Coaching a team of 5 professionals, and working in close cooperation with e-commerce&digital, promotions&events, and business concept development specialists.

• Trade Marketing Director

  • Apr 2015 - Jul 2016

  Responsible for B2B and B2C trade marketing at Van Marcke, in close cooperation with the sales concept directors B2B & B2C. Responsible for brandmanagement, promotional sales leads generation, relationship building and online website traffic. Coaching a team of 12 people divided in a brand support, a digital marketing and a promotions&events team.

• Manager of Central Marketing

  • Jun 2006 - Mar 2015

  Head of the central marketing communication department of Van Marcke. Responsible for brand management & corporate identity, sales communication and relationship marketing. And this for professional clients (installers, prescriptors) and end user prospects (consumers who are building/renovating their house).



TBWA\Brussels formerly GV\Company

• Account Director

  • 1998 - 2006

  Responsible for the implementation of a performant communication strategy for different clients having strong brands such as Delhaize (supermarket), Alpro (Soya products), Nivea (beauty&care), Van Marcke (bathrooms&heating installations distributor), Telenet (communication), VT4 (broadcasting channel),... Responsible for the implementation of a performant communication strategy for different clients having strong brands such as Delhaize (supermarket), Alpro (Soya products), Nivea (beauty&care), Van Marcke (bathrooms&heating installations distributor), Telenet (communication), VT4 (broadcasting channel),...



Publicis.FCB

• Account Manager

  • 1993 - 1997

  Responsible for the execution of the communication strategies for different clients having strong brands such as Citibank, Boursin cheese, Pergo laminanate flooring, Duracell batteries, Scottex toilet paper, Cointreau liqueur,... Responsible for the execution of the communication strategies for different clients having strong brands such as Citibank, Boursin cheese, Pergo laminanate flooring, Duracell batteries, Scottex toilet paper, Cointreau liqueur,...



VVL/BBDO

• Account Executive

  • 1991 - 1993

  Responsible for the advertising execution of different brands such as Passendaele & Père Joseph (cheese), Fama (margarine), JVC (audio&video),... Responsible for the advertising execution of different brands such as Passendaele & Père Joseph (cheese), Fama (margarine), JVC (audio&video),...



Iotta Communications

• Belgium
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • 1989 - 1991

  Responsible for the advertising & promotional material execution of different brands or companies such as Gyproc (plasterboard), Filmfestival Gent, Macleans Sensitive (toothpaste),... Responsible for the advertising & promotional material execution of different brands or companies such as Gyproc (plasterboard), Filmfestival Gent, Macleans Sensitive (toothpaste),...



Koncept TM

• Architecture and Planning
• 1 - 100 Employee

• Marketing Researcher

  • 1988 - 1989

  Responsible for the execution of different types of desk research (gfk & Nielsen analysis) and field research (qualitative & quantitative) Responsible for the execution of different types of desk research (gfk & Nielsen analysis) and field research (qualitative & quantitative)