Experience

Uniphar Supply Chain & Retail

• Ireland
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Digital Director

  • May 2023 - Present

• Head of Retail Digital Ecommerce

  • Mar 2021 - Present



McCauley Health and Beauty Pharmacy

• Head Of Marketing

  • Nov 2018 - Feb 2021

  Head of Marketing Head of Marketing



eir Ireland

• Ireland
• Telecommunications
• 700 & Above Employee

• Head of Digital Marketing, eir Business

  • Jan 2013 - Sep 2018

  • Led team of six to deliver digital marketing and e-commerce strategy and planning, reporting to Marketing and Sales Director. Strategic priorities met: generated online sales growth, established a social media growth strategy, created a 5-year strategic digital plan, increased website traffic by 20%, managed digital re-brand and grew brand awareness. • E-commerce P&L & marketing and media budget accountability, online sales KPI. • Delivered 200% uplift in online sales for mobile and… Show more • Led team of six to deliver digital marketing and e-commerce strategy and planning, reporting to Marketing and Sales Director. Strategic priorities met: generated online sales growth, established a social media growth strategy, created a 5-year strategic digital plan, increased website traffic by 20%, managed digital re-brand and grew brand awareness. • E-commerce P&L & marketing and media budget accountability, online sales KPI. • Delivered 200% uplift in online sales for mobile and broadband in line with stretch targets. • Launched strategic nationwide Start Up Funding App supporting Irish Business. • Established successful in-store customer service programme ‘Tech Tuesdays’ aimed supporting more senior customers with social media, email and Skype on their mobile.

• Senior Marketing Manager, eir Mobile

  • 2009 - Jan 2013

  • Built team that delivered commercial and marketing launch strategy for eir Mobile, eircom’s new mobile product in Ireland, reporting to Director of Sales and Service. • Budget, brand development and go-to-market accountabaility to CEO level. • Created new business and cross-sell opportunities via retail store launch, customer events, digital planning, and direct marketing channels.



eir Spiders Digital Workshop

• Guest Speaker

  • Sep 2016 - Dec 2016

  Supporting SME's who are seeking to improve their digital presence online. • Learn how to use Digital to grow your business. • Learn to interact with your customers and key target audiences through online & social media. Supporting SME's who are seeking to improve their digital presence online. • Learn how to use Digital to grow your business. • Learn to interact with your customers and key target audiences through online & social media.



NDRC

• Ireland
• Investment Management
• 1 - 100 Employee

• Mentor HealthTech Start Up Programme

  • Sep 2016 - Sep 2016

  Catalysing innovation to change the future of healthcare. The HealthTech pre-accelerator is a partnership initiative between NDRC and e-Health Ireland (a part of the HSE), with the aim of surfacing digital health technology that has the potential to disrupt and solve global healthcare challenges. http://www.ndrc.ie/healthtech/ Catalysing innovation to change the future of healthcare. The HealthTech pre-accelerator is a partnership initiative between NDRC and e-Health Ireland (a part of the HSE), with the aim of surfacing digital health technology that has the potential to disrupt and solve global healthcare challenges. http://www.ndrc.ie/healthtech/



IKEA Group

• Italy
• Design Services
• 1 - 100 Employee

• Marketing Manager

  • 2009 - 2010

  • Launched brand in Ireland, delivery of marketing strategy and planning and a unified brand experience - working with Category managers, Sales directors and Restaurant/HR managers and to open the store on time and achieve commercial & brand objectives for year 1. Reporting to Marketing Director. • IKEA catalogue launch to over 950,000 Irish homes, recruitment 500+ sales advisors, merchandising teams, direction on category planning, planograms in-store signage, loyalty card membership… Show more • Launched brand in Ireland, delivery of marketing strategy and planning and a unified brand experience - working with Category managers, Sales directors and Restaurant/HR managers and to open the store on time and achieve commercial & brand objectives for year 1. Reporting to Marketing Director. • IKEA catalogue launch to over 950,000 Irish homes, recruitment 500+ sales advisors, merchandising teams, direction on category planning, planograms in-store signage, loyalty card membership growth, sales promotions and customer service training. • I instigated a community CSR support programme that demonstrated the IKEA brand values supporting local schools, clubs, support groups and national charities reducing returned stock overhead. • I directed the official store opening won positive TV, press and RTE news headline coverage with over 50 journalists, dignitaries and VIP’s and 15,100 store visitors. Show less • Launched brand in Ireland, delivery of marketing strategy and planning and a unified brand experience - working with Category managers, Sales directors and Restaurant/HR managers and to open the store on time and achieve commercial & brand objectives for year 1. Reporting to Marketing Director. • IKEA catalogue launch to over 950,000 Irish homes, recruitment 500+ sales advisors, merchandising teams, direction on category planning, planograms in-store signage, loyalty card membership… Show more • Launched brand in Ireland, delivery of marketing strategy and planning and a unified brand experience - working with Category managers, Sales directors and Restaurant/HR managers and to open the store on time and achieve commercial & brand objectives for year 1. Reporting to Marketing Director. • IKEA catalogue launch to over 950,000 Irish homes, recruitment 500+ sales advisors, merchandising teams, direction on category planning, planograms in-store signage, loyalty card membership growth, sales promotions and customer service training. • I instigated a community CSR support programme that demonstrated the IKEA brand values supporting local schools, clubs, support groups and national charities reducing returned stock overhead. • I directed the official store opening won positive TV, press and RTE news headline coverage with over 50 journalists, dignitaries and VIP’s and 15,100 store visitors. Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Marketing Manager

  • 2007 - 2008

  • Delivery of marketing strategy and planning working with product teams, online departments and advertising agencies, media buyers. Accountability 2.5 million budget. • Increased sales of mobile broadband by 47% per week with a strategic above and below-the-line campaign. • Won best in class creative award for Mobile Broadband press campaign that was rolled out throughout Vodafone Group. • Delivery of marketing strategy and planning working with product teams, online departments and advertising agencies, media buyers. Accountability 2.5 million budget. • Increased sales of mobile broadband by 47% per week with a strategic above and below-the-line campaign. • Won best in class creative award for Mobile Broadband press campaign that was rolled out throughout Vodafone Group.