Experience

Jardine Restaurant Group

• Hong Kong
• Food & Beverages
• 100 - 200 Employee

• Assistant Marketing Manager

  • Apr 2019 - Present

  - Managed various communication channels of Pizza Hut including social media platforms, website, mobile app, etc. - Daily monitored the customers’ responses on social media, interacted with the customers and collected feedback from them. - In-charged of the branding campaigns and new product launch, including idea creation & execution, KV & TVC shooting, ATL & BTL advertising. - Closely worked with different digital agencies on media buy (e.g. SEM & Digital banners) and performance marketing (e.g. SEO) in order to achieve great ROAS and higher revenue. - Formulated and monitored the online marketing campaigns like ordering site enhancement, e-coupon launch. - Worked on Pizza Hut CRM program, communicating with more than 400,000 active members through EDM, direct message or SMS, etc. - Monitored and optimized the marketing campaigns by data collection and analysts with the help of Google Analytics and Tableau dashboard.



TFI Digital Media Limited

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Officer

  • Sep 2016 - Apr 2019

  - Worked with sales team in developing marketing strategies and materials such as proposals, bilingual press releases, brochures and EDM. - Coordinated and participated in PR events/exhibitions with different clients such as press conference with Centaline, OpenSky.tv new launch at Sky100, and Microsoft’s MSX Summit. - Designed and implemented promotion plans for various live streaming campaigns, e.g. 37th Hong Kong Film Awards and Rex Tso’s boxing competition (“Clash of Champions 3”), including creative planning, media buying, liaising with internal and external parties. - Developed and monitored online ads campaigns related to Digital Banner, Keywords Search, Facebook Ads as well as evaluated the performance through Google Analytics tracking. - Managed and strategized social media platforms including Facebook and Instagram to drive more engagement and loyalty from followers.



Jumpin Gym U.S.A. Limited

• Marketing Officer

  • Jul 2014 - Aug 2016

  - Engaged in branding strategies development, supported below-the-line marketing campaigns to reinforce the brand reputation. - Greatly engaged in digital marketing via social media like Facebook, website and mobile application. Actively interacted with 43,000 fans on Facebook Page in order to facilitate O2O marketing purpose. - Formulated and accomplished marketing plans for retaining 420,000 existing members and recruiting new members in 34 outlets e.g. crossover recruitment program with local character, B.Duck. - Collaborated with different media and partners e.g. LF Asia Ltd, Ferrero Asia Ltd and Jacobson Pharma Group, in carrying out diversified and customized joint promotion programs.



An Agency and Associates (PacificLink’s Group)

• Marketing Assistant - Internship

  • Jun 2013 - Apr 2014

  - Tailor-made advertising proposals, including the advertising message, content and promotion channels, based on the clients’ need. - Assisted in Account Servicing Team, executing multi-functional projects for Pabst Blue Ribbon Beer, CampassVisa and other clients in different industries. - Conducted marketing survey for exploring new business opportunities e.g. studying the advertising strategies of the travel business in Asia Pacific area. - Tailor-made advertising proposals, including the advertising message, content and promotion channels, based on the clients’ need. - Assisted in Account Servicing Team, executing multi-functional projects for Pabst Blue Ribbon Beer, CampassVisa and other clients in different industries. - Conducted marketing survey for exploring new business opportunities e.g. studying the advertising strategies of the travel business in Asia Pacific area.