Irina Masikat (she/her)
Senior Art Director at The&Partnership Canada- Claim this Profile
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Bio
Nick Palmer
This is one of the easiest recommendations ever written. Irina is a rare combination of creative spark, strategic discipline and bottomless work ethic. We worked together on a variety of CRM campaigns and new business pitches, and it was a relief every time to know that she would be applying her unique brand of excellence to the task. Seriously, she is one of those people who is constantly in demand from account directors and project managers. Why? Because everyone knows that Irina always -- ALWAYS -- set a high bar for herself and the people on her team. The woman delivers. Once I watched her jump onto her first PayPal assignment and produce a sparkling evolution of the brand in a manner of days. It was typical, really. She's purposeful. She's talented. Her work is simply first-class. If this sounds like I'm describing a serious professional, well, that's very true. But Irina is also a delightful human being who makes her projects better through her warm personality as well as her stellar creativity. She's a unicorn, basically. I hope you're lucky enough to work with her one day.
Roya Partovi (she/her/hers)
Irina is sharp, talented, knows her discipline, and most importantly, has a lot of passion for creativity. I truly enjoyed having her on our creative team. No matter how big or small the assignment, she would deliver 100% and even ask for more. I highly recommend Irina at any creative field. She makes me proud.
Nick Palmer
This is one of the easiest recommendations ever written. Irina is a rare combination of creative spark, strategic discipline and bottomless work ethic. We worked together on a variety of CRM campaigns and new business pitches, and it was a relief every time to know that she would be applying her unique brand of excellence to the task. Seriously, she is one of those people who is constantly in demand from account directors and project managers. Why? Because everyone knows that Irina always -- ALWAYS -- set a high bar for herself and the people on her team. The woman delivers. Once I watched her jump onto her first PayPal assignment and produce a sparkling evolution of the brand in a manner of days. It was typical, really. She's purposeful. She's talented. Her work is simply first-class. If this sounds like I'm describing a serious professional, well, that's very true. But Irina is also a delightful human being who makes her projects better through her warm personality as well as her stellar creativity. She's a unicorn, basically. I hope you're lucky enough to work with her one day.
Roya Partovi (she/her/hers)
Irina is sharp, talented, knows her discipline, and most importantly, has a lot of passion for creativity. I truly enjoyed having her on our creative team. No matter how big or small the assignment, she would deliver 100% and even ask for more. I highly recommend Irina at any creative field. She makes me proud.
Nick Palmer
This is one of the easiest recommendations ever written. Irina is a rare combination of creative spark, strategic discipline and bottomless work ethic. We worked together on a variety of CRM campaigns and new business pitches, and it was a relief every time to know that she would be applying her unique brand of excellence to the task. Seriously, she is one of those people who is constantly in demand from account directors and project managers. Why? Because everyone knows that Irina always -- ALWAYS -- set a high bar for herself and the people on her team. The woman delivers. Once I watched her jump onto her first PayPal assignment and produce a sparkling evolution of the brand in a manner of days. It was typical, really. She's purposeful. She's talented. Her work is simply first-class. If this sounds like I'm describing a serious professional, well, that's very true. But Irina is also a delightful human being who makes her projects better through her warm personality as well as her stellar creativity. She's a unicorn, basically. I hope you're lucky enough to work with her one day.
Roya Partovi (she/her/hers)
Irina is sharp, talented, knows her discipline, and most importantly, has a lot of passion for creativity. I truly enjoyed having her on our creative team. No matter how big or small the assignment, she would deliver 100% and even ask for more. I highly recommend Irina at any creative field. She makes me proud.
Nick Palmer
This is one of the easiest recommendations ever written. Irina is a rare combination of creative spark, strategic discipline and bottomless work ethic. We worked together on a variety of CRM campaigns and new business pitches, and it was a relief every time to know that she would be applying her unique brand of excellence to the task. Seriously, she is one of those people who is constantly in demand from account directors and project managers. Why? Because everyone knows that Irina always -- ALWAYS -- set a high bar for herself and the people on her team. The woman delivers. Once I watched her jump onto her first PayPal assignment and produce a sparkling evolution of the brand in a manner of days. It was typical, really. She's purposeful. She's talented. Her work is simply first-class. If this sounds like I'm describing a serious professional, well, that's very true. But Irina is also a delightful human being who makes her projects better through her warm personality as well as her stellar creativity. She's a unicorn, basically. I hope you're lucky enough to work with her one day.
Roya Partovi (she/her/hers)
Irina is sharp, talented, knows her discipline, and most importantly, has a lot of passion for creativity. I truly enjoyed having her on our creative team. No matter how big or small the assignment, she would deliver 100% and even ask for more. I highly recommend Irina at any creative field. She makes me proud.
Credentials
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Flinto for Mac for UX Design
LinkedInSep, 2020- Oct, 2024 -
User Experience Design for Wearables
LinkedInJun, 2020- Oct, 2024 -
Adobe XD for Designers
LinkedInSep, 2019- Oct, 2024 -
Sketch Essential Training: The Basics
LinkedInSep, 2019- Oct, 2024
Experience
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The&Partnership Canada
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Canada
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Advertising Services
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1 - 100 Employee
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Senior Art Director
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Dec 2021 - Present
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Nurun
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Canada
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IT Services and IT Consulting
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200 - 300 Employee
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Senior Art Director / UI design
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Aug 2021 - Dec 2021
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Senior Art Director
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Mar 2020 - Aug 2021
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Senior Art Director
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Apr 2019 - Mar 2020
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Senior Art Director, Team Lead
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Jul 2018 - Apr 2019
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Senior Art Director
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Oct 2017 - Jun 2018
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Publicis
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United States
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Advertising Services
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700 & Above Employee
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Art Director
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May 2015 - Oct 2017
Lead art director for Rogers Bank, LG and The Home Depot within the CRM division (Publicis Hawkeye). Produced a variety of work for financial, retail and b2b clients across both digital & DM channels. Created compelling interactive email communications for Citibank within the US market by working directly with the NY creative leadership & account team.
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Digital Designer
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Dec 2014 - May 2015
Key member of the transition team tasked to onboard The Home Depot account to the agency. Produced a variety of digital work, including social posts, product & event landing pages, event lockups, and developed the template for an extensive email program.
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Yield Branding
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Canada
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Advertising Services
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1 - 100 Employee
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Lead Designer
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Jan 2013 - Dec 2014
Responsible for developing creative campaigns from start to finish across a variety of platforms, including print, digital, OOH, and direct mail. Led brainstorming sessions, initial design executions and client presentations. Developed branding solutions, logos and extensive brand guidelines for clients across the automotive, professional services, medical and financial industries. Responsible for developing creative campaigns from start to finish across a variety of platforms, including print, digital, OOH, and direct mail. Led brainstorming sessions, initial design executions and client presentations. Developed branding solutions, logos and extensive brand guidelines for clients across the automotive, professional services, medical and financial industries.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Graphic Designer
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Sep 2012 - Jan 2013
Produced design work for agencies and direct clients. Deliverables included product packaging, promotional booklets, microsites, information packets and trade show banners. Actively participated in the assembly of client presentations and new business creative pitches. Produced design work for agencies and direct clients. Deliverables included product packaging, promotional booklets, microsites, information packets and trade show banners. Actively participated in the assembly of client presentations and new business creative pitches.
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Intern Graphic Designer
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May 2012 - Sep 2012
Tasked with the creation, optimization and execution of advertising materials for web and print. Worked closely with the senior design team to execute creative concepts. Functioned as a part of a creative team developing mood boards, implementing design variations and revising deliverables for pitches. Tasked with the creation, optimization and execution of advertising materials for web and print. Worked closely with the senior design team to execute creative concepts. Functioned as a part of a creative team developing mood boards, implementing design variations and revising deliverables for pitches.
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Education
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Humber College
Advanced Diploma, Graphic Design -
Central Technical School Toronto
Fine Art Certificate