Head of Communications Division

• Jul 2016 - Present

PR Head / Area PR & Comunications Manager for Eastern Europe (Russia, CIS, Baltics)

• Apr 2010 - Jun 2016

Key responsibilities:1) Corporate PR: - Communication strategy development and implementation in the area that includes Russia, CIS, Baltics;- Area Vice-President positioning;- HR-projects communication (internal and external), positioning the company as prestigious employer;- Anticrisis communications;- Communications with federal and local authorities;- Analytics.2) Consumer PR: Radisson Royal and Quorvus Collection (luxury), Radisson Blu (upper upscale), Park Inn by Radisson (mid-market):- В2С projects; - Storytelling;3) Social media and digital: - Social media strategy and tactics development and implementation. Consumer content vs brand content; - Brands' channels in Russian language Facebook and Instagram;- Area bloggers outreach program development and implementation (establish relationships with bloggers and video-bloggers).4) Media relations: - Communication with Russian and international media. Have a base of loyal business media, TV, radio, wires, etc; - Media-events arrangement in Russia (Moscow, St. Petersburg, Sochi, Yaroslavl, Kazan, Volgograd, Astrakhan, Novosibirsk, Novokuznetsk, etc.), Kazakhstan, Lithuania, Ukraine, Turkey, Georgia, Armenia; - Media materials copywriting.5) Marketing communications and events-management:- Radisson Blu and Park Inn by Radisson advertising campaigns (on-line and off-line) planning and implementation on federal and local levels;- Events-management - Partners programs development;- Marketing materials development.6) Internal communications and team management:- Development and educating a team of PR & social media managers in hotels (60 hotels);- Manage direct reports.7) Managing agencies.8) Budgeting.

Senior Account Manager

• Dec 2006 - Feb 2009

1) PR-projects development and implementation. 2) PR-strategies development. 3) Media perception study.4) Corporate communications: • Planning and implementation of media relation campaigns.• Media relations (communication with mass-media, support media in obtaining relevant and up-to-the point information, arranging interviews, managing & regular update of media database). • Articles, press-releases, press-kits, talking points, interviews, Q&A, key massages development. • Press-events organization (inc. press-conferences, press-tours for journalists, other special projects). • Budgeting.

Deputy PR-director

• Sep 2003 - Dec 2006

1) PR-program development and implementation 2) Special affiliate programs development and implementation 3) Mass-media communications 4) Press materials creation (inc. press releases, interviews, articles) 5) Maintain and update corporate web-site 6) Participation in exhibition activities 7) Mass-media monitoring 8) Budgeting 1) PR-program development and implementation 2) Special affiliate programs development and implementation 3) Mass-media communications 4) Press materials creation (inc. press releases, interviews, articles) 5) Maintain and update corporate web-site 6) Participation in exhibition activities 7) Mass-media monitoring 8) Budgeting