Irina Vishnevskaya
Operations and Growth Lead at Cargo - Social Shopping- Claim this Profile
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Bio
Experience
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Cargo - Social Shopping
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Operations and Growth Lead
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Dec 2021 - Present
New York, United States - Collaborated with the CEO to establish the company's initial GTM strategy, overall strategic vision and operational roadmap - Conducted market research and competitor analysis, identifying market gaps and opportunities to inform product development and overall growth strategy - Designed, built, tested, iterated and scaled a multitude of business and growth strategies, processes and workflows to optimize growth and revenue - Developed comprehensive financial models and conducted… Show more - Collaborated with the CEO to establish the company's initial GTM strategy, overall strategic vision and operational roadmap - Conducted market research and competitor analysis, identifying market gaps and opportunities to inform product development and overall growth strategy - Designed, built, tested, iterated and scaled a multitude of business and growth strategies, processes and workflows to optimize growth and revenue - Developed comprehensive financial models and conducted scenario planning to support strategic decision-making - Led the recruitment, hiring and onboarding process of key personnel, building and empowering a talented and cohesive team - Collaborated with the product and engineering teams on product launches and updates, ensuring alignment with business objectives and market demands - Analyzed and interpreted KPIs to provide valuable insights and data-driven recommendations for informed decision-making - Assisted in fundraising efforts, preparing pitch materials and financial models and presenting the company's value proposition to potential investors Show less
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Founder; Business Development and Sales Lead
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Jan 2015 - Nov 2021
New York, United States - Pioneered the vision of a boutique travel planning business, identifying unique market opportunities and differentiating factors. Self funded the company and turned it profitable in year two - Developed and executed strategies to acquire new clients, expand the customer base, and nurture long-term partnerships. Leveraged public relations and media to secure interviews on media outlets like Huffington Post and ABC News - Oversaw all aspects of daily business operations and the planning… Show more - Pioneered the vision of a boutique travel planning business, identifying unique market opportunities and differentiating factors. Self funded the company and turned it profitable in year two - Developed and executed strategies to acquire new clients, expand the customer base, and nurture long-term partnerships. Leveraged public relations and media to secure interviews on media outlets like Huffington Post and ABC News - Oversaw all aspects of daily business operations and the planning and execution of 250+ bespoke client trip plans, including finance, logistics, vendor management, and customer support. Developed and implemented streamlined processes to optimize efficiency and maintain exceptional service levels. - Recruited and hired a skilled and motivated team of five travel specialists and trained them in unique planning methodology and processes Show less
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Managing director
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Jun 2011 - Apr 2015
Miskolc, Hungary - Negotiated funding deals, partnerships, and equity arrangements with investors and financial institutions for a total investment of $2.5 million - Collaborated with investors to develop a comprehensive business plan and launch plan, identified suitable real estate and led negotiation and acquisition; worked with architect, design and construction team to bring concept to life - Built out, hired and trained key personnel, including a head brewer, chef and front house staff; in total… Show more - Negotiated funding deals, partnerships, and equity arrangements with investors and financial institutions for a total investment of $2.5 million - Collaborated with investors to develop a comprehensive business plan and launch plan, identified suitable real estate and led negotiation and acquisition; worked with architect, design and construction team to bring concept to life - Built out, hired and trained key personnel, including a head brewer, chef and front house staff; in total, team of 28 - Oversaw all day-to-day operations, including inventory management, staffing, community partnerships and adherence to health and safety regulations - Created and managed budgets, financial targets and forecasts and analyzed financial performance to make data-driven decisions to optimize revenue and profits - Worked with marketing team to develop a strong brand identity both in house and in communication and campaigns; oversaw the planning of events in house and acted as public relations face of the company, participating in round tables, television, magazine and radio interviews Show less
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International sales and marketing manager
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May 2009 - Dec 2011
Vienna, Austria - Spearheaded international sales and marketing strategy development and implementation for a B2B company specializing in the design and manufacture of industrial brewing equipment, with an avg. per sale revenue of $1.5 million - Successfully orchestrated expansion to key markets including Russia, United States, and India; developed and executed comprehensive market entry plans, identifying potential business opportunities, and built strategic partnerships to drive revenue growth and market… Show more - Spearheaded international sales and marketing strategy development and implementation for a B2B company specializing in the design and manufacture of industrial brewing equipment, with an avg. per sale revenue of $1.5 million - Successfully orchestrated expansion to key markets including Russia, United States, and India; developed and executed comprehensive market entry plans, identifying potential business opportunities, and built strategic partnerships to drive revenue growth and market penetration - Led a high-performing sales team of seven in multiple countries, providing guidance, training, and support to achieve sales targets and expand the customer base - Oversaw the creation and localization of marketing materials, including brochures, sales presentations, and digital content, to effectively communicate the company's value proposition to international markets - Organized and led industry annual educational events tailored to key stakeholders, fostering strong relationships with clients and product users, resulting in increased brand loyalty and partnerships - Collaborated closely with cross-functional teams, including product development, engineering, operations and customer support during all aspects of pre sales and post installation support Show less
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Marketing Manager
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May 2006 - Mar 2009
Greater Minneapolis-St. Paul Area - Successfully contributed to the launch of several integrated marketing campaigns that resulted in increased brand awareness, customer engagement, and sales growth for firm's clients - Developed comprehensive market research tools and processes that provided valuable insights and recommendations for product positioning, targeting, and messaging for a key client - Collaborated with cross-functional teams, including creative, design, and digital departments, to develop and implement… Show more - Successfully contributed to the launch of several integrated marketing campaigns that resulted in increased brand awareness, customer engagement, and sales growth for firm's clients - Developed comprehensive market research tools and processes that provided valuable insights and recommendations for product positioning, targeting, and messaging for a key client - Collaborated with cross-functional teams, including creative, design, and digital departments, to develop and implement effective marketing strategies Show less
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Education
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University of Minnesota - Carlson School of Management
BSB, Marketing, International business, French studies