Experience

UTG aviation services

• Russian Federation
• Aviation and Aerospace Component Manufacturing
• 1 - 100 Employee

• Marketing Communications Manager (Private Aviation)

  • Nov 2022 - Present



BELUGA GROUP

• Russian Federation
• Beverage Manufacturing
• 100 - 200 Employee

• Export Marketing Manager

  • Feb 2021 - Nov 2021

  — Developing strategies and annual plans (including portfolio, channel and innovation strategies) for key export markets — Driving the adaptation of centrally provided growth drivers (incl. ATL), to meet specific market requirements, keeping consistency with brand guidelines — Owning the shadow P&L for the brand across export markets — Ensuring excellence in execution on export markets, following pre-determined execution standards and KPIs, delivering M&E to track performance and capture learnings — Distributors management — A&P budget management — Analytics (IWSR, etc.) Show less



Coca-Cola HBC

• Switzerland
• Food & Beverages
• 700 & Above Employee

• Regional Trade Marketing Manager, acting

  • Jan 2020 - Nov 2020

  — Development and execution of the integrated channel & customer plans in synergy with the marketing plan (strategic planning for each category) and definition of the entire trade marketing mix actions with a specific focus on channel, client and point of sales— Providing input, trends and analysis during internal meetings as Strategic Planning, Brand and Channel Reviews— Analysis on trade marketing data (Data Warehouse, IRI), consumers trends, POSM visibility, sell-out, selling and distribution performance— Periodically shadowing with salesforce by channel customers, shadowing also with Groups and Unions in order to plan centralized sell-out trade marketing initiatives— Briefing and coordinating external BTL agencies and suppliers for the ideation and the complete execution of trade marketing mix planning— Definition and development of specific projects aimed at identifying an appropriate channel POSM network, where developing brand building, consumer activation, perfect serve— Management and resources and activities assignment to the salesforce as well as monitoring the operational workflow linked to the realization of initiatives on customers and POSM— Trade marketing budget planning and management— Development of a strong network through building relationships and agile communication with channel communities— Management and development of the direct report (1 employee, trade marketing specialist) Show less

• Regional Trade Marketing Executive

  • Apr 2018 - Dec 2019

  — Planning and execution of the company initiatives to reach the target audience through On-Trade channel— Leading the creation of optimal portfolio per On-Trade channel and key customers aligned with portfolio strategy— Liaising with external vendors to execute promotional events and campaigns and to develop marketing equipment and POSM for outlet activations (including tailor-made solutions)— Analyzing sales and marketing data— Conducting market researches to find answers about consumer requirements, habits and trends— Promotional events & motivation programs planning and organization— Project management & budgeting— Making presentations and providing support for the salesforce, providing them with the feedback after market visits and giving training sessions on Picture of Success implementation in On-Trade channel— Participating in negotiations with clients (including Local and National Key Accounts) Show less

• Regional Trade Marketing Department Assistant

  • Sep 2017 - Mar 2018

  — Full administrative and informational support of the manager and the members of the department— Maintaining manager's calendar and organising meetings and appointments, controlling access to the manager— Booking and arranging travel, transport and accommodation— Assisting the manager in financial and budgetary reporting, preparing and printing decks— Implementing workflow procedures— Developing and coordinating presentations— Making translations from English to Russian and from Russian to English (written & oral, including simultaneous translations)— Briefing creative and branding agencies and local designers' team, POSM suppliers— Supporting the department manager and the team on assigned projects Show less