Irina Tudorache
E-commerce Manager at el nino parfum, s.r.o.- Claim this Profile
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Bio
Faisal Hourani 🚀
New to the beauty and personal care industry, I looked for someone to help me and glad I found Irina. Irina has a great understanding of the beauty industry and knows how to cut through the noise to figure out exactly what is needed to move forward. She is super efficient, structured, analytical and genuinely wants to help. For anyone looking for help growing their beauty business, I highly recommend you talk to Irina.
Faisal Hourani 🚀
New to the beauty and personal care industry, I looked for someone to help me and glad I found Irina. Irina has a great understanding of the beauty industry and knows how to cut through the noise to figure out exactly what is needed to move forward. She is super efficient, structured, analytical and genuinely wants to help. For anyone looking for help growing their beauty business, I highly recommend you talk to Irina.
Faisal Hourani 🚀
New to the beauty and personal care industry, I looked for someone to help me and glad I found Irina. Irina has a great understanding of the beauty industry and knows how to cut through the noise to figure out exactly what is needed to move forward. She is super efficient, structured, analytical and genuinely wants to help. For anyone looking for help growing their beauty business, I highly recommend you talk to Irina.
Faisal Hourani 🚀
New to the beauty and personal care industry, I looked for someone to help me and glad I found Irina. Irina has a great understanding of the beauty industry and knows how to cut through the noise to figure out exactly what is needed to move forward. She is super efficient, structured, analytical and genuinely wants to help. For anyone looking for help growing their beauty business, I highly recommend you talk to Irina.
Credentials
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Specialist Life Coach
Extreme Training -
UX Designer
Școala informală de IT -
Trainer Formator
Macro Training
Experience
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el nino parfum, s.r.o.
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Czechia
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Retail
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1 - 100 Employee
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E-commerce Manager
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Nis 2019 - - Halen
E-commerce manager in Romania for a Czech company that owns online and offline perfumeries in 15 countries. Romania- www.parfimo.roI played a key role in the development of the Romanian store, providing valuable assistance to the team throughout the process.Present tasks include:Optimize campaign copy to increase conversion and online sales.Ensure all marketing campaigns comply with local regulations.Analyze data to identify trends and recommend UX improvements.Coordinate influencer marketing campaigns to align with overall e-commerce goals and objectives.
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eMAG
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Belgium
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1 - 100 Employee
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Business Unit Manager Beauty
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Ağu 2017 - May 2018
eMAG is the nb 1 marketplace in Romania (over 1 billion USD/year)- I call it "Romania's Amazon"I coordinated a team of 7 people and directed an effective e-commerce pricing strategy for the Perfumes and Cosmetics category (8 figures in EUR). 𝐓𝐡𝐞 𝐭𝐞𝐚𝐦 𝐞𝐟𝐟𝐨𝐫𝐭 resulted in a 65% 𝐘𝐨𝐘 𝐠𝐫𝐨𝐰𝐭𝐡 while the beauty 𝐦𝐚𝐫𝐤𝐞𝐭 𝐰𝐚𝐬 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 only 15% and we managed this goal while also resizing the category 𝐟𝐨𝐫 𝐩𝐫𝐨𝐟𝐢𝐭 (𝐟𝐫𝐨𝐦 40𝐊 𝐬𝐤𝐮𝐬 𝐭𝐨 25𝐤 𝐬𝐤𝐮𝐬);Implementing creative and effective merchandising strategies.Monitoring inventory levels and sales activity to forecast future needs and trends.Stock optimization, reducing the non-performant skus in campaigns.Meeting and negotiating with suppliers the prices/quantities ratios/ and delivery time-scales to avoid OOS or overstocks.Develop and implement trade marketing strategies in partnership with various brands.Direct responsible for KPI's: revenue, profit, COGS.
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elefant.ro
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Romania
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Internet Marketplace Platforms
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1 - 100 Employee
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Category Manager Cosmetics
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Eki 2015 - Tem 2017
Buyer for cosmetics, managed a budget of 7 figures in EUR;I coordinated a team of 2 people and directed an effective e-commerce pricing strategy for the Cosmetics category (7 figures in EUR). Launched the cosmetics category from 0 (optimizing over 12K skus); We grew the category in 𝐓𝐎𝐏 3 𝐛𝐲 𝐬𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐩𝐫𝐨𝐟𝐢𝐭;Replenishing inventory, negotiating product pricing, and managing e-merchandising.Implemented trade marketing plans with various brands and developed creative campaigns concepts.Direct responsible for sales KPI's: revenue, profit, number of orders.
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Guerlain
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Personal Care Product Manufacturing
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Retail Brand Manager
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Tem 2014 - Eki 2015
Guerlain is a luxury brand, part of LVMH group𝐏&𝐋 𝐨𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩 for the brand that included:𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 stock optimization strategies that aligned with the brand's overall goals.Managed a sales team of 13 people and 𝐞𝐱𝐜𝐞𝐞𝐝𝐞𝐝 𝐬𝐚𝐥𝐞𝐬 𝐭𝐚𝐫𝐠𝐞𝐭𝐬 𝐟𝐨𝐫 4 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬.𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝 the trade marketing plans to ensure maximum impact and ROI.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 (new launches, outdoor marketing and indoor POS materials coordination - over 40 stores);The NEW product launch I coordinated- “L’Homme Ideal” was so successful that it was mentioned at the annual International Brand Managers meeting, adding Romania to the list of “Best Practices”;
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National Sales Trainer and PR
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Eyl 2013 - Tem 2014
Product, sales and motivational training for retailers - groups of up to 80 persons/multiple trainings/year with 4 retailers (Sephora, Douglas, Marionnaud, Kendra);Training budget and event coordination; preparing the training and merchandising (materials used in training which were ordered locally, testers, gifts);Participation in international trainings Train the Trainer in France;PR for the brand- monthly newsletters sent to the Romanian press.
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FLORMAR
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Türkiye
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Manager
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Haz 2010 - May 2013
Cosmetics Mass Market, the company where in 2012 Yves Rocher bought a majority stake.Planned the commercial and training strategy and achieved a 5.9 mil RON revenue by 2013;Negotiating store and kiosk locations;Trained >60 Beauty Advisers/quarter on product, sales and attitude;PR - strong presence in magazines and TV on bartersSocial media content for Facebook. Cosmetics Mass Market, the company where in 2012 Yves Rocher bought a majority stake.Planned the commercial and training strategy and achieved a 5.9 mil RON revenue by 2013;Negotiating store and kiosk locations;Trained >60 Beauty Advisers/quarter on product, sales and attitude;PR - strong presence in magazines and TV on bartersSocial media content for Facebook.
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Mediafax
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Romania
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Media Production
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1 - 100 Employee
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Sales Executive
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Tem 2007 - Tem 2009
Mediafax is the nb 1 press agency in RomaniaSelling business news B2B (online) to some of the biggest companies in Romania;Selling publicity space in printed annuaries & conferences sponsorships for each industry (“Mediafax Talks”);Participated in various fairs at Romexpo in order to prospect new business partners; Mediafax is the nb 1 press agency in RomaniaSelling business news B2B (online) to some of the biggest companies in Romania;Selling publicity space in printed annuaries & conferences sponsorships for each industry (“Mediafax Talks”);Participated in various fairs at Romexpo in order to prospect new business partners;
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Education
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2002 - 2006
University of Bucharest
Bachelor's degree, Geography
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