Irina Tsekova

Account Executive at Café Communications
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Location
Sofia, Sofia City, Bulgaria, BG

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Experience

    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jun 2017 - Present
    • Advertising Services
    • 700 & Above Employee
    • Publishers Account Manager
      • Apr 2015 - May 2017

      In the battle field again - digital jungle is waiting for my energy and experience...:) In the battle field again - digital jungle is waiting for my energy and experience...:)

    • United Kingdom
    • Banking
    • Head of Digital
      • Aug 2012 - Jan 2014

      Responsible for all digital activities of agency's clients Responsible for all digital activities of agency's clients

    • Head of Digital
      • Oct 2011 - Jun 2012

      ▪Responsible for implementing digital strategy of each client into working process of agency and champion the delivery of the agreed activities on schedule ▪Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technologies and inspire the clients with those possibilities ▪Ensure appropriate KPI’s are set for all clients’ activities and ensure these activities are appropriately tracked ▪ Organizing and coordinating communication with bigger publishers on Bulgarian market - negotiations and deals ▪Ensure compliance with all applicable legal and best practice standards ▪Responsible for planning, buying and reporting of digital activities of Nokia, Panasonic, Adidas, GM – Opel & Chevrolet, Mtel, Kraft Foods Show less

    • Bulgaria
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital
      • Feb 2004 - Oct 2011

      Media planing, buying, tracking and reporting digital activities for agency's clients Media planing, buying, tracking and reporting digital activities for agency's clients

Education

  • International Business School (IBS) - Bulgaria
    Master's degree, Digital Marketing
  • Sofia University St. Kliment Ohridski
    Master's degree, Bulgarian Language and Literature
    1989 - 1994
  • 1st school Dimitar Blagoev
    1986 - 1994

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