Lecturer of Marketing

• Aug 2020 - Present

Teaching Principles of Marketing, Advertising and Promotions, Direct and Interactive Marketing, Content Creation and Inbound Marketing, and Directed Study courses with emphasis on experiential learning and digital aspects of marketing. Coaching winning teams for regional DMAW/EF MAXI direct marketing strategy competition.

Adjunct Professor

• Sep 2018 - Aug 2020

Teaching Principles of Marketing and Direct and Interactive Marketing courses with research, hands-on campaign development, digital advertising strategies and data analysis.

Strategic Marketing Consultant

• Oct 2019 - Present

Marketing Director

• Oct 2019 - Aug 2020

Digital Marketing Strategist/Account Manager

• Feb 2017 - Oct 2019

Work with advertising and marketing accounts. Create marketing plans based on data analysis and set up marketing campaigns employing print, blog, email, social media, digital ads, PPC, display ads, landing page development, and more. Manage all the agency’s Pay-Per-Click search and display advertising campaigns on various platforms with the average conversion rate of 9%. Manage relationship with affiliate marketing firms. Responsible for all D3’s marketing automation clients’ success utilizing… Show more Work with advertising and marketing accounts. Create marketing plans based on data analysis and set up marketing campaigns employing print, blog, email, social media, digital ads, PPC, display ads, landing page development, and more. Manage all the agency’s Pay-Per-Click search and display advertising campaigns on various platforms with the average conversion rate of 9%. Manage relationship with affiliate marketing firms. Responsible for all D3’s marketing automation clients’ success utilizing HubSpot and SharpSpring platforms for email marketing automation and CRM. Supervise Marketing Coordinators and lead all the marketing team’s internal training efforts. Show less Work with advertising and marketing accounts. Create marketing plans based on data analysis and set up marketing campaigns employing print, blog, email, social media, digital ads, PPC, display ads, landing page development, and more. Manage all the agency’s Pay-Per-Click search and display advertising campaigns on various platforms with the average conversion rate of 9%. Manage relationship with affiliate marketing firms. Responsible for all D3’s marketing automation clients’ success utilizing… Show more Work with advertising and marketing accounts. Create marketing plans based on data analysis and set up marketing campaigns employing print, blog, email, social media, digital ads, PPC, display ads, landing page development, and more. Manage all the agency’s Pay-Per-Click search and display advertising campaigns on various platforms with the average conversion rate of 9%. Manage relationship with affiliate marketing firms. Responsible for all D3’s marketing automation clients’ success utilizing HubSpot and SharpSpring platforms for email marketing automation and CRM. Supervise Marketing Coordinators and lead all the marketing team’s internal training efforts. Show less

President

• 2012 - Feb 2017

Provide strategic marketing planning, brand development, digital advertising, PPC ads and social media management, website creation and design, content management, SEO, PR, superior graphic design, plus a full spectrum of other critical marketing and advertising solutions to build company’s brands and manage their reputation. Provide strategic marketing planning, brand development, digital advertising, PPC ads and social media management, website creation and design, content management, SEO, PR, superior graphic design, plus a full spectrum of other critical marketing and advertising solutions to build company’s brands and manage their reputation.

Community Relations Director

• Sep 2010 - Oct 2013

Developed and implemented a marketing plan for the organization, which increased company's visibility in media by 50% and generated 30% more income in the first year. Developed in-house customer tracking system and targeting strategy, managed website content and social media accounts. Created all marketing and promotional materials. Led MCE’s rebranding efforts. Managed loan portfolio of over $3 million. Developed cash flow projections for grant proposals; sent post-award reports to the… Show more Developed and implemented a marketing plan for the organization, which increased company's visibility in media by 50% and generated 30% more income in the first year. Developed in-house customer tracking system and targeting strategy, managed website content and social media accounts. Created all marketing and promotional materials. Led MCE’s rebranding efforts. Managed loan portfolio of over $3 million. Developed cash flow projections for grant proposals; sent post-award reports to the funding agencies. Coordinated classes to business owners. Served on several Marketing and Fundraising Committees at MCE and Salisbury Area Chamber of Commerce. Hired and supervised interns.

Intern

• Jun 2010 - Aug 2010

Partner/Digital Marketing Strategist

• 2010 - 2012

Consulted small business owners about social media strategy, digital marketing. Created and managed all social media accounts for clients, managed pay-per-click campaigns, created content for blogs, newsletters, email and direct marketing campaigns. Consulted small business owners about social media strategy, digital marketing. Created and managed all social media accounts for clients, managed pay-per-click campaigns, created content for blogs, newsletters, email and direct marketing campaigns.

E-commerce Customer Service Representative/Sales Associate

• 2006 - 2008

Build close customer relationship, ensured smooth operations of the E-Commerce department of the high volume boutique store; made sure that all the customer service standards were portrayed, established and complied. Performed overseas operations, special ordered merchandise directly with the vendor, liaise with HQ on customers issues. Build close customer relationship, ensured smooth operations of the E-Commerce department of the high volume boutique store; made sure that all the customer service standards were portrayed, established and complied. Performed overseas operations, special ordered merchandise directly with the vendor, liaise with HQ on customers issues.