Irina Maslikova

Head of Partnerships & Integrations, Zdravcity.ru (e-com project) at CV "Protek"
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow City, Russia, RU

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Credentials

  • E-commerce marketing management
    Netology group
    May, 2019
    - Oct, 2024
  • Advanced Google Analytics
    Google Analytics Academy
    Jan, 2020
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google Analytics Academy
    Jan, 2020
    - Oct, 2024
  • E-commerce marketing management
    Netology group

Experience

  • Protek
    • Russian Federation
    • Pharmaceutical Manufacturing
    • 300 - 400 Employee
    • Head of Partnerships & Integrations, Zdravcity.ru (e-com project)
      • Nov 2020 - Present

      CV "Protek" is a leading distributor of pharmaceutical products in Russia. Zdravcity (Zdravcity.ru) - B2C e-commerce project (more 500K orders monthly) is an online service that allows customers to order medicines and health or beauty products with delivery to home or pharmacy. Responsibilities: Management of relations and integrations with partners (Yandex.Market, All pharmacies (Mail.ru), AliExpress, MTS, Tinkoff, Ozon, etc.). Channel revenue is over 150 mln rubs per month. - Developing and driving integration partnership strategy and execution, with the expected outcome of driving revenue growth, customer acquisition, infrastructure and other goals - Establishing priorities, kpi, key metrics, forecasting results - Negotiating partnership terms, optimizing of current conditions - Maintaining all aspects of integration launch, collaborating closely with IT, Logistics, Marketing, Legal, and Design teams on execution - Analytics building: regular, research, modeling - Organizing of operational work in the channel: representation on sites, joint advertising campaigns, document flow, technical requests, etc. Show less

  • Biglion
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Marketing Project Manager
      • Mar 2018 - Present

      1. Management of marketing projects end-to-end in a cross-functional team. - Analytics (customers, demand forecasting, competitors, ROMI, storefronts management), including task setting, reporting. - Management internal and external marketing support (marketing strategy, budgeting, reporting). Performance channels (SEO, SMM, social media, etc.), communications (email, push notif.), partnerships. - Implementation of new technical solutions. Prioritization, decomposition, AB-testing, task setting to IT, hypotheses generation, relationships identification, etc. 2. Management of promotional activities (discounts, game mechanics), incl. project economics and marginality. 3. Supporting and engagement of related departments: training, webinars, instructions, regulations, preparation of materials for the sales department, etc. 4. Business processes formation, development and automation. Show less

  • JSC “ER-Telecom Holding”
    • Telecommunications
    • 700 & Above Employee
    • Product Marketing Manager
      • Oct 2016 - Mar 2018

      Main functions: 1. Developing of the service «Video on demand», reaching KPI (56 cities) 2. Initiating and introducing new IT-tools of marketing support, launching new customers products (together with partners) 3. Driving the product thought all over the sales-channels (online, offline), platforms (mobile apps, desktop, smart TV, other), geographic areas 4. Contacting with partners to launch and promote products: compensation, reporting, advertising 5. Product training and engaging sales-staff (regional, call-department, customer’s support, related departments) Achievements: 1. Systematic achievements of KPI, by more than 100% 2. Introduced performance-related pay system for sales-staff by the Product 3. Launched of at least 2 new tools for Product promotion, which weren’t used previously Show less

  • Custom Capital
    • South Africa
    • Financial Services
    • 1 - 100 Employee
    • Marketing Manager Group of Companies
      • Nov 2014 - Nov 2016

      Main functions: 1. Developing and implementing marketing strategy 2. Analyzing market, forming key requirement customers chart 3. Digital-marketing, e-mailing, organizing cross-marketing activities for the group of companies Achievements: 1. Developed and implemented the customer flow accounting system 2. Customer flow risen by 70% 3. Introduced a digital-marketing system and transferred it to day-by-day activities 4. Formed product blocks that are optimal in balance supply/demand Show less

  • Pogoda v Dome
    • Perm, Russia
    • Marketing Manager
      • Apr 2013 - Oct 2014

      Main functions: 1. Implementing of advertising campaigns (budgeting, media planning) 2. Bringing products to the market 3. Working with purchase conversion (call/ order), average order value Achievements: 1. Introduced new tool for working with a customer’s loyalty. The course of free seminars with subsequent conversion by sales. 2. Reached marketing KPI by 90-100% stable, implemented the tactical plan monthly Main functions: 1. Implementing of advertising campaigns (budgeting, media planning) 2. Bringing products to the market 3. Working with purchase conversion (call/ order), average order value Achievements: 1. Introduced new tool for working with a customer’s loyalty. The course of free seminars with subsequent conversion by sales. 2. Reached marketing KPI by 90-100% stable, implemented the tactical plan monthly

  • Primavera marketing group
    • Perm, Russia
    • Event Manager
      • Sep 2011 - Apr 2014

      Organizing of special events for business. Organizing of special events for business.

Education

  • Высшая Школа Экономики
    Управление проектом
    2015 - 2016
  • Пермский Государственный Университет (ПГУ)
    Экономика
    2008 - 2013

Community

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