Irina Ifrim

Marketing Manager at Beacon Targeted Therapies
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, GB
Languages
  • Español Native or bilingual proficiency
  • Rumano Native or bilingual proficiency
  • Inglés Professional working proficiency

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Bio

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J-Ney Antique

She's amazing. I couldn't have asked for a more talented, driven, capable and intrepid marketer than her. She has been absolutely brilliant at assimilating knowledge to execute on complex marketing campaigns and strategic goals in the long term, and she's also handled some incredibly challenging moments with ease. She's a marketer after my own stride and I'm very thankful to have had her in my team. She's a force to be reckoned with and she has a bright future ahead of her!

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Experience

    • United Kingdom
    • Research Services
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2021 - Present

    • Senior Marketing Executive
      • Jun 2021 - Present

    • Marketing Executive
      • Feb 2020 - Present

      We are a clinical trial and pipeline database solution, designed in partnership with pharmaceutical professionals, tracking targeted therapies to provide accurate, in-depth and real-time information in the rapidly evolving landscape of drug development.

    • United Kingdom
    • Information Services
    • 300 - 400 Employee
    • Marketing Executive - Beacon Targeted Therapies
      • Feb 2020 - Present

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • E-commerce assistant
      • May 2018 - Nov 2019

      Actively involved in overseeing the planning and execution of Krisp Clothing marketing strategies, brand, and digital communications including email. Monitored and reported on competitor activity. • Maintained brand standards on website and all other communications, generating profitable margins in revenue. • Reduced the website bounce rate and increasing time per session by tracking and analysing website traffic flow and providing regular internal reports according to established objectives.• Contributed and developed long-term marketing plans and strategies, achieve business goals.• Partnered with key market influencers and secured sponsorships and created discounts codes for bloggers and promotions.• Ensured targets were met by undertaking detailed ongoing analysis of marketing campaigns.• Increased website traffic and engagement through PPC campaigns on brand awareness. Led the complete strategy from execution to tracking and optimisation of each campaign.• Upload new products on the next marketplaces: Fruugo, Spartoo UK and FR, Onbuy and CDiscount.

    • Marketing Associate
      • Feb 2018 - May 2018

      Created and maintained assigned activities for marketing purposes and business development. Managed a central repository of marketing plans, assets, process, and reports. Managed freelancers, print agencies and social media, ensuring the quality production of all branded materials. Coordinated the design and logistics of email campaigns that correspond with the branding strategy. Always ensured successful execution of a project and followed up when necessary.• Increased production by developing the annual calendar for all marketing activities, researching new programmes that provide effective marketing plans, and keeping a log of invoices on all marketing expenditure.• Managed and optimised social media accounts by monitoring all social media channels daily, creating and posting weekly content plan for each of them.• Increased the efficiency of each managed event by creating project plans, including timelines, costs per marketing activity and marketing briefs for each event.• Maintained growth and profitability by overseeing the creation and development of marketing assets, collateral and other sales materials, used by the commercial team.• Tracked effectiveness of social media campaigns by analysing growth of reach, sales and community engagement through Google Analytics and other social media analysis tools.• Improved current email strategies by analysing key metrics. Identified trends and led behaviour through analytics that drove better performance for email marketing

    • Digital Marketing Specialist
      • Mar 2017 - Nov 2017

    • Spain
    • Retail
    • 700 & Above Employee
    • Sale Assistant
      • Oct 2015 - Mar 2017

    • Freelance Digital Marketing Specialist
      • Oct 2014 - Sep 2015

    • Entry Level Digital Marketing Specialist
      • May 2014 - Aug 2014

Education

  • UA - Universidad de Alicante / Universitat d'Alacant
    Licentiate degree Advertising and Public Relations, Marketing
    2010 - 2014
  • Universitat d'Alacant
    Grado de Publicidad y Relaciones Publicas, Comunicación, general
    2010 - 2014
  • Learning Hub
    Digital Marketing Strategies, Marketing
    -
  • Study 365
    Microsoft Office, Servicios generales de oficina
    -

Community

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