Irina Gatilova

Visual Merchandiser. Reserved Teplice at LPP S.A.
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Contact Information
us****@****om
(386) 825-5501
Location
CZ
Languages
  • Русский Native or bilingual proficiency
  • Английский Limited working proficiency
  • Чешский Elementary proficiency

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Julia Sabitova

I worked with Irina at CIPR-2017, where Irina was the PR team lead. Irina perfectly managed a team of over 10 people and organized a press tour for 30 key industry Tier-1 journalists. Thanks to her professional approach, the CIPR conference received over 5,000 media mentions, including TV, which also enabled my team in charge of the business program to invite top government officials as speakers. I recommend Irina as an excellent professional and thank you for our cooperation.

Kamma Luise Rodian

Plan, execute, evaluate is what strikes my mind when thinking of Irina. I've had the pleasure of working with Irina on several projects during her time at AppFollow as a PR lead. What always struck me during our collaborations was her professionalism, ability to get shit done, and always know, understand, and see possibilities. Even though she is excellent at making and executing plans, her most incredible skill is her ability to spot and react to new opportunities. The company that gets to hire her in the future will be lucky.

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Credentials

  • Modern Copywriting: Writing copy that sells in 2022
    Udemy
    Jan, 2022
    - Nov, 2024
  • Community Management Strategy Intensive
    Blue Ocean Bureau by Yana Belova
    Oct, 2020
    - Nov, 2024

Experience

    • 1 - 100 Employee
    • Visual Merchandiser. Reserved Teplice
      • Aug 2022 - Present

      - Maintaining and increasing sales through the visual concept of the store ( Kids Department). - Implementation of rules and recommendations (based on the brief) of visual merchandising. - Designing the sales floor, including mannequins, during the arrival of new collections, sales, holidays, and promotions. - Sales analysis (including changing expositions based on received data). - Control of availability of goods in the sales area, relocation of products. - Work with customers: assistance in choosing goods; customer service at the cash desk.

  • Freelance
    • Czech Republic
    • PR-consultant
      • Jan 2019 - Present

      - Media pitching more than 3000 publications on the media about the client's conference. - Launched Flussonic transcoder on the exhibition in Amsterdam and initiated articles (more than 5 publications and more 170 000 views) on the media. - Media pitching more than 3000 publications on the media about the client's conference. - Launched Flussonic transcoder on the exhibition in Amsterdam and initiated articles (more than 5 publications and more 170 000 views) on the media.

    • Finland
    • Software Development
    • 1 - 100 Employee
    • PR Lead
      • Nov 2020 - Feb 2022

      - Created company's PR strategy from scratch: strategy, Q&A, speakers profiles (also preparing speakers for interviews), media databases, creating media pool and opinion leaders pool, event's list, tenders list. - Published articles (non-paid) on the Tier-1 media. - Collected documents and apply for participation in the rating Financial Times 1000. Result - #65. - Hosted hybrid events in pandemic times: negotiated for the speeches, organized booth, pitched articles and posts, prepared sales team. Online and offline events: WN in St.Petersburg (gaming) & App Promotion Summit in Berlin (apps).

    • Czechia
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • PR & Event Director
      • Aug 2019 - Nov 2020

      - Organized partnerships with top pharma events: CPhI Worldwide (Frankfurt am Main), Pharmapack (Paris), Pharmaconex (Cairo), Duphat (Dubai) etc. - Organized partnerships with top pharma events: CPhI Worldwide (Frankfurt am Main), Pharmapack (Paris), Pharmaconex (Cairo), Duphat (Dubai) etc.

    • Advertising Services
    • 1 - 100 Employee
    • PR Director, Partner
      • Aug 2016 - Dec 2018

      - Launches & projects for Disney, The Macallan, Johnnie Walker, glo, Samsung, le eco.- Created and developed the PR team (5 PR specialists) for business & lifestyle projects. Realized interview with the robot on the Tier-1 media (Business & Lifestyle).- Made press tours for technology & biotechnology conferences, cinema festivals, and theatre festivals. From 5 to 30 participants.

    • Senior PR Manager
      • Apr 2016 - Aug 2016

    • Media Production
    • 1 - 100 Employee
    • PR-Manager
      • Jul 2015 - Apr 2016

      Launched and promoted (on the media, opinion leaders and partnership projects) the digital version of the top fashion show on TV. Launched and promoted (on the media, opinion leaders and partnership projects) the digital version of the top fashion show on TV.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Manager
      • Feb 2015 - Jul 2015

      - Urgent organized of an industry conference - more 1 000 publications. - Provided 24-hour communications support 24x7 for the customer. Emergency crisis management. - Wrote the annual communication strategy, including the parent company and 17 holdings. - Urgent organized of an industry conference - more 1 000 publications. - Provided 24-hour communications support 24x7 for the customer. Emergency crisis management. - Wrote the annual communication strategy, including the parent company and 17 holdings.

    • Russian Federation
    • Translation and Localization
    • 1 - 100 Employee
    • Head of Advertising & PR
      • Jul 2014 - Feb 2015

      Organized "Interpreter's Day": in two cities, with more than 50 participants.

    • PR and Advertising Manager
      • Jan 2013 - Jul 2014

      - Organized rebranding. New - corporate identity.- Made anti-crisis PR: press conference, the launch of a program for unified localization of names.- Collected the documents and applied for the contest. Received an award E&Y.

  • Gutwell
    • Санкт-Петербург, Россия
    • PR Manager
      • Oct 2012 - Jan 2013

    • PR Manager
      • Mar 2011 - Oct 2012

    • PR Manager
      • Jun 2010 - Mar 2011

Education

  • Saint Petersburg State University
    MA, Honors degree, Journalism
    2009 - 2011
  • University of International Business
    BA, Honors degree, Journalism
    2005 - 2009

Community

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