Experience

mediaTRUST

• Portugal
• Advertising Services
• 1 - 100 Employee

• Media analyst

  • Mar 2015 - Present

  • Brand and competitor analysis (print, TV, radio, online media, social media)• Corporate communication analysis• PR & marketing campaign performance analysis• Public image and crisis analysis• Custom media coverage reports• Direct collaboration with media and PR agencies• Extensive expertise in multiple industries: pharmaceuticals (Secom), mobile/technology, beauty/cosmetics • Brand and competitor analysis (print, TV, radio, online media, social media)• Corporate communication analysis• PR & marketing campaign performance analysis• Public image and crisis analysis• Custom media coverage reports• Direct collaboration with media and PR agencies• Extensive expertise in multiple industries: pharmaceuticals (Secom), mobile/technology, beauty/cosmetics



Luca Way

• Advertising and promotion expert

  • Nov 2013 - May 2014

  Project "Valu lui Traian communal sewage, stage III, Constanța county" co-financed from the Cohesion Fund through the Sectoral Operational Environment Program• Implementation of the promotional campaign to raise awareness and increase the visibility of the project in the area where the investment is made• Designing the promotional strategy• Designing the annual strategy and action plan• Specific reporting for European projects• Providing assistance to the beneficiary during the promotional campaign



Monitoring Media

• Media Production
• 1 - 100 Employee

• Sociologist/Expert monitoring and media analisys

  • Apr 2005 - Sep 2013

  • Daily tracking of the news flow from central and online press, as well as press conferences and political talk-shows• Selecting relevant news for analysed topic • Data input and database elaboration • Drafting analysis report combining quantitative and qualitative research • Developing and maintaining customer relationships • Daily tracking of the news flow from central and online press, as well as press conferences and political talk-shows• Selecting relevant news for analysed topic • Data input and database elaboration • Drafting analysis report combining quantitative and qualitative research • Developing and maintaining customer relationships



Centre for Information, Orientation and Profession Counselling, University of Bucharest

• Sociologist

  • Oct 2002 - Jan 2004

  • Carrying out research projects in education field• Coordination of teams of field operators• Collaborating with the Centre's psychologist in the information, orientation and professional counselling activity • Carrying out research projects in education field• Coordination of teams of field operators• Collaborating with the Centre's psychologist in the information, orientation and professional counselling activity