Email Marketing & Content Specialist

• Oct 2023 - Present

Marketing Automation Coordinator

• Nov 2022 - Oct 2023

• Automating email marketing for eyecare, dental, senior living, and aesthetics clients with slow drip campaigns, autoresponders, and customer journey optimization. • Provide quality control prior to launching a marketing campaign, allowing seamless optimization based on data in the future. • Setting up, configuring and monitoring events and conversions in GA4 and GTM to provide instant analytical reports in Looker Studio and CRM System. • Integrating CRM systems, form builders, GA4, GTM, GoogleAds, and FacebookAds to accelerate websites' usability. • Providing email marketing support for enterprise clients by building email campaigns, analytics and reports. • Collaboratively leading the development of the updated email product. Show less

Marketing Specialist

• Jan 2022 - Aug 2022

• Achieved stable growth in social media (+6% monthly) by planning and maintaining an editorial calendar and delivering consistent and media-rich content; • Increased media presence, brand awareness, and engagement in Latin America by localizing marketing materials and creating local social media channels; • Boosted conversion rate on the company website by 130% after coordinating media production with market research, resulting in better visitor engagement and CTAs; • Reduced cost of marketing event participation by 30%, having created standard guidelines to follow when preparing for exhibitions/conventions; • Turned an annual virtual event into a profitable revenue stream (+31.8% YoY revenue) by designing and selling appealing sponsorship packages. Show less

Marketing Growth & Technology Manager

• Nov 2020 - Jan 2022

• Achieved a 35% conversion rate for a virtual conference by strategizing and implementing a marketing plan;• Strategized and implemented cross-channel content plan (storytelling and visual content) for B2B and B2C divisions when enabling consistent brand positioning and following brand guidelines;• Introduced a personalized customer approach by creating an automated follow-up routine and targeted email enablement for consumer retention;• Improved strategic decision-making and transparency by creating real-time analytics dashboards and reports in HubSpot, Google Analytics, Facebook, and other social media software;• Applied best email and social media practices to support marketing funnel stages with targeted digital content (e-books, customer journeys, brochures, calculators). Show less

Graphic Designer

• May 2020 - Nov 2020

• Designed comprehensive social media content conforming to multiple global brand guidelines;• Maintained professional-looking newsletters and marketing emails via MailChimp;• Supported new product launches by producing marketing content, digital and printed: brochures, presentations, emails, social media posts, and graphics.

Quality Assurance Manager & Tester

• Jan 2020 - Apr 2021

• Quality assurance for iOS and Android software mobile apps; • Close cooperation with the Development and UX/UI teams via Slack, Jira, Figma. • Quality assurance for iOS and Android software mobile apps; • Close cooperation with the Development and UX/UI teams via Slack, Jira, Figma.

Graphic Designer & Marketing Content Creator

• 2017 - Nov 2019

• Top rated freelancer on Upwork.com; • Increased website traffic by 20% via social media channels by launching an E-Commerce shop on Instagram and Facebook; • Adopted social media best practices: KPI settings, analytics, A/B testing, consistency, attribution improvement, hypothesis testing; • Designed efficient content layouts for printed materials for trade exhibits, websites, displays, publications and brochures as well as social media banners and infographics. • Top rated freelancer on Upwork.com; • Increased website traffic by 20% via social media channels by launching an E-Commerce shop on Instagram and Facebook; • Adopted social media best practices: KPI settings, analytics, A/B testing, consistency, attribution improvement, hypothesis testing; • Designed efficient content layouts for printed materials for trade exhibits, websites, displays, publications and brochures as well as social media banners and infographics.

Customer Service Representative

• Sep 2018 - Apr 2019

• Improved workflow efficiency and quality of customer service by managing task priorities and procedures; • Shortened average order wait time and converted 10% of walk-in clients to retained customers; • Increased customer satisfaction by increasing the on-time order delivery rate. • Improved workflow efficiency and quality of customer service by managing task priorities and procedures; • Shortened average order wait time and converted 10% of walk-in clients to retained customers; • Increased customer satisfaction by increasing the on-time order delivery rate.