Consultant

• Dec 2022 - Present

Airline commercial systems & e-commerce strategy. Revenue Management- Pricing, payments & distribution Airline commercial systems & e-commerce strategy. Revenue Management- Pricing, payments & distribution

Sr. Manager Revenue Management (System Standards & Integrations)

• Jul 2019 - Sep 2022

Based upon strategic and technical perspective, provide internal consultancy and assist commercial/IT stakeholders on subjects, like Schedule update & changes, RM, CRC, Reservation & ticketing, Alliances, Channel distribution and Payments , in enabling synchronized yet simplified business processes. Providing technical leadership and ensure team development on matters like commercial policy/procedures (through editing/drafting SOP & manuals) & operational standards (through back-end system parameters, processes & role definitions in core HititCs PSS system) across all functional areas of airline commercial planning & service delivery.As subject matter expert constantly interact with HititCS (PSS) product teams on system related issues like incidents/enhancement/ integrations with airline partners (IET/CodeShares/TravelPass), travel content aggregators (TravelFusion, Expedia), co-brand partners (Local Banks) aimed at improving product depth & business development. Interact with functional teams across the commercial division to assess their system / technical integration needs and engage the product teams of PSS (like CRC, Agency Sale / GDS, Fares & Ticketing, Payment Gateway, FFP, IBE/APP, CM, TM) to jointly evaluate technical feasibility of the requested functionality /enhancement. Perform / manage User Acceptance Testing, coordinating release timelines, developing demos for user departments, communicate procedures and updating the user manuals.Encourage and facilitate the OTAs Integrations through APIs/NDC into airline’s direct distribution channel. As a special assignment also working as lead to setup a team looking after Ancillary services, a strategic company initiative to develop incremental revenue streams. Currently in process of implementing Auxiliary services through TM product of HititCS for Hotel, CarRental, Travel Insurance products. Show less

Station Head - Abu Dhabi & Al Ain

• Mar 2014 - Jun 2019

Implement company strategic plans and direction in successfully carrying out airline operations in Abu Dhabi & Al Ain region of UAE.Responsible for the overall delivery of the targets (revenue, collections and profitability) in Abu Dhabi & Al-Ain through B2B & B2C activities. Lead and manage local business interests of the airline to ensure delivery of the agreed (financial and non-financial) targets and objectives. Ensured proper display of current POS material in prominent locations of travels agencies/corporate houses to generate maximum market awareness together with actively participating in all UAE Sales organized marketing events. Timely communicated the local competition situation analysis & market intelligence to HQ Revenue Management & Sale Coordination team. Working out of Abu Dhabi my role was instrumental in making our codeshare alliance a successful one with AUH based partner airline. Other tasks included actively investigation of lost sales opportunities to learn and avoid such re-occurrences while continuously build prospect lists to take appropriate action. Evaluated monthly revenue and traffic results for all distribution channels (Direct sale- ATO/CTO/Internet/Vitual agents and Indirect sale-GDS/OTAs/Aggregators/CodeShare/Interline) and took corrective measures as required to sustain desired market share. Extensively made use of MIS tools like MIDT per route/region and trend analysis using IATA DDS tool, in-house MIS reporting system.Local business admiration through the support of local PR team on matters related to Municipality, Chamber of Commerce and Labor department.Locally managed the overall business operations & ecosystem relationship with local business partners and concerned ministries like tourism, aviation etc., handling of business contracts on pax & cargo airport handing, hospitality companies (on crew Hotac & disrupted pax accommodation, surface transportation, airport lounge etc.). Show less

Route Manager United Kingdom & Ireland

• Mar 2013 - Feb 2014

Manage route profitability against the targeted revenue and budgeted RASK (Revenue per available seat kilometer) through timely inventory(demand) & pricing RM actions on daily basis:Pricing- maintain price competitiveness through fares analysis using QL2, ITA Matrix, Sabre Airprice, Sales team’s leads on competition unpublished fares/incentive-Inventory/Demand- manage demand through forecasting passenger demand using AiMax FRS, MIDT & Internal market research and DSS tools (adjust demand allocations, overbooking profile and review of critical flights through AirMax and Sabre Sonic Inventory tools).Planning for specific events and peak holiday seasons in addition to provision of annual and tactical pricing support to optimize route revenue. Track sale progress week-on-week bases through BSP link and internal middle-ware (HOT files) to determine the territory sales trends and coordinate with the field team on Sale efforts and strategy. Work with procedural Bureau and system & revenue integrity to maintain control and discipline in reservation activities. Recent assignments related to Airline Commerce include: -Coordinating with airfares shopping websites like ITA Google, Expedia, Hahn Air,TravelFusion etc to ensure PK participation on such online shipping/fare comparison & content hosting sites. Show less

Manager Fares Distribution

• Mar 2011 - Feb 2013

Manager fares distribution and implementation function at PK with a team of seven filing & six pricing analysts. Ensure accurate and timely display of PK pricing in Reservation Systems through whole range ATPCO fares management tools, Sabre’s AirPrice and Sabre's MyFares. Manage tariff & filing related system-discrepancies and maintain constant contact with ATPCO, Sabre, Abacus, TravelSky & Infini etc on fare/pricing related matters. Couch PK team in pricing help-desk support to the entire PK network.Revenue Accounting- Act as Revenue Management liaison resource to keep constant contact with PK Revenue Accounting team to improve existing process flow efficiency and reliability in conducting post sale audits. As subject matter specialist render support as system analyst to Revenue Accounting programming team in parsing of TCN file & system overrides reports to augment revenue accounting audit processes and query refining and Auto/non-auto etc. Keep close coordination with System Standards & ACSI team to bring process improvement with regard to policy revisions in pricing, reservations, ticketing and airport check-in functions. - On behalf of Sabre Airlines Solution rendered consultancy to Ariana Afghan Airline (FG) in Fare Filing & Pricing Management on BOT basis. Show less

Senior Pricing Analyst

• Dec 2009 - Mar 2011

As Pricing Analyst looked after pricing functions of PK Middle East & Far East markets through employing market intelligence & analysis tools like Sabre AirPrice, QL2, ITA, MIDT and PK internal market intelligence tools.Optimise route revenue by timely reacting to market intelligence feedback and system demand forecasts and through group management by generating Fare Valuation analysis for B2B and B2C fare differences. Conducting price elasticity and competitive analysis on pricing actions and made recommendations on such concepts. Show less

ATPCO Analyst

• Apr 2007 - Dec 2009

Fares distribution for PK North American & UK markets which includes coding:(using ATPCO Fare Manager tools and Sabre AirPrice & MyFare)- Public & Private fares and add-on construction- Fare rules (by coding ATP category 1 to 23, 25, 31 & 33)- Footnotes and Routings- Fuel, Insurance and carrier imposed fees (YQ/YR)- Taxes automation - Optional Services Played an instrumental role in implementation of “Automated Exchange & Refund" (AER) in PK. Carried out filing of PK rules in cat 31 coding and intensive testing of its responses in Sabre AER application. Worked closely with IT development team to develop an in-house audit application through parsing of TCN & AER data. Prepared Training curriculum for AER and established AER training setup for PK counter staff across the network. Show less

Reservations & Ticketing Officer

• Jan 2005 - Mar 2007

Inventory Management & Reservations Planning- Responsibilities included performing Flight Checks, TTY rejects handling and to work at Adhoc changes desk in Central Reservation Control (CRC) and operational matters of CRC, Hajj & Omra section, and other areas pertaining to Reservation Planning Bureau.As system analyst/ subject matter specialist liaison with IT development team on following projects to automate reservation related functions to bring Automation & System Improvement: •Automation of Adhoc flight schedule changes cell•Implemented Sabre’s Revenue Integrity Management (RIM) at PK and played my role as team member in introduction of Flight Firming Cell at CRC & Fictitious tickets cleaning program. Show less

Sales Executive

• Sep 2005 - Jan 2006

Coates Lorilleux, a division of Packages Ltd., trades in manufacturing of Printing & Packaging inks and related chemicals. Started as Management Trainee leading to Assistant Manager Sales, responsible for business account handling in terms of sales & customer services. Coates Lorilleux, a division of Packages Ltd., trades in manufacturing of Printing & Packaging inks and related chemicals. Started as Management Trainee leading to Assistant Manager Sales, responsible for business account handling in terms of sales & customer services.

Travel Consultant

• Dec 2002 - Sep 2004

Was assigned on "PIA Contact Center" project, worked in the capacity of Travel Consultant. My work areas mainly included working in GENISYS application interfaced with SABRE Multi-host reservation system, Traverse loyalty management, Teradata CMS (complaint management system) to pass travel transactions, maintain travelers’ database and respond to passengers’ inquiries on phone, email and through web chat. Additionally as a team lead evaluated performance and conducted training sessions for my team of 30-35 call center staff. Show less

Internship

• Oct 2001 - Jan 2002

Local associates of Merrill Lynch in Pakistan at Money Markets desk Local associates of Merrill Lynch in Pakistan at Money Markets desk

Marketing Executive

• 2001 - 2002

While looking after Panalpina’s airfreight business between Pakistan and North America, my specific responsibly included making sales calls based upon the business leads shared by our International principal, Panalpina and negotiate best airfreight rates with the airlines and keeping the shipments track. While looking after Panalpina’s airfreight business between Pakistan and North America, my specific responsibly included making sales calls based upon the business leads shared by our International principal, Panalpina and negotiate best airfreight rates with the airlines and keeping the shipments track.

Internship

• Jun 2001 - Jul 2001

Internship

• Feb 2000 - May 2000

Internship

• Sep 1999 - Nov 1999