Ireney Tung
Assistant manager, Client Service & Operations, Hong Kong at Yahoo- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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Japanese Limited working proficiency
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粵語 Limited working proficiency
Topline Score
Bio
Credentials
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Yahoo DSP Certification
Yahoo for BusinessMay, 2022- Oct, 2024 -
Google Analysis
Google Ads
Experience
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Yahoo
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Australia
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Online Media
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100 - 200 Employee
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Assistant manager, Client Service & Operations, Hong Kong
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Jan 2022 - Present
● Hong Kong Key Account Customer Services Lead- In 2022, implemented optimized and standardized end-to-end operations processes to enhance working efficiency while maintaining service level under resource constraints, while supervising and reorganizing the entire Hong Kong team of 5 new members.- Headed the "revenue up" program, leading the APAC Client Service & Operations team to effectively upsell and provide services to prevent client loss to Yahoo company. Generated 500 pitches during the latter half of 2022, yielding a notable revenue impact of 1M for the APAC market.-Established optimized operation process to raise the productivity under limited resources, exploring new opportunities to the team and business.-Provided programmatic advertising optimization solutions to the client by analyzing the campaign reports. -Cooperated with cross-functional team to maximum the exposure of the NBA Live Channel on Yahoo TV in Q2. Resulted in 3.3M Live views (YOY +202%) and 11M NBA highlights video viewerships (YOY+ 50%). Show less
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Senior Specialist Client Service & Operation, Taiwan
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Mar 2019 - Jan 2022
● Global Advertising System Project Lead- In 2021, programmed system migration meetings/plans ( Unified Campaign Management DSP Platform) with the Taiwan team’s migration leads, boosted the communication efficiency by acting as the bridge between every impacted partner. This resulted in Taiwan as the role model on the migration project within APAC markets- In 2019, the department was short-handed, headed 20+ ads system training independently with cross-functional teams to sustain the system migration project, leading to a seamless transition on the project owner’s resignation.- Revamped the ads system troubleshooting process and led discussions with global product managers/ engineers, resulting in increasing problem-solving efficiency by 58% during the consolidation period of Yahoo! and AOL in 2018-2019. (250+ issues had been resolved in 1 year)- Coordinated multiple viewpoints across various departments and raised the ads system's features gap on the perspective of Taiwan market’s requirement on products, resulting in USD 30,000+ performance growth in 2020 Q3.- Cooperated with the finance team to integrate and optimize the ads delivery system with the financial management system, including billing and invoice payment from an end to end point of view, resulting in crafting a well-organized and localized payment process for the client.● APAC Client Service & Operation Department Project Lead- Advanced team’s productivity aside from operation services by leading Yahoo native ad’s training across the APAC region (Taiwan/Hong Kong/Japan/Singapore), leading to a responsibility transformation in the department on natives ads optimization.-In 2021, led the project of organization integration between two departments. Initiated cross-functional teams discussion to produce/monitor the project timeline, leadingstreamlined role and responsibility change on 43 team members in Taiwan; furthermore, enhanced the productivity by re-allocating human resources. Show less
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Advertise Operations Specialist, Taiwan
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Nov 2016 - Mar 2019
● Project Key Account Customer Services Management- Developed an alternative methodology under the limited video product development sources to compensate for lack of product/system features,resulting in achieving performance growth of USD 200,000+ in 2018 Q3.- Improved consumer experiences by providing comprehensive services, such as creative insights, media plans, contract management, and billing reconciliation to enhance consumer confidence in Verizon Media.- Eliminated campaign delivery issues by integrating/analyzing report data with sufficient troubleshooting experiences to resolve problems, resulting in high customer trust and boost revenue growth.- Cooperated with the finance team to optimize the revenue downstream workflow including billing and invoice payment from an end to end point of view, resulting in crafting a well-organized payment process for the client. Show less
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LINE
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Japan
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Software Development
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700 & Above Employee
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Intern
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Mar 2015 - Sep 2015
● OTT Apps Digital Marketing - Cultivated user communities to accelerate user interaction by analyzing user-profiles and manipulating social marketing tools. - Planned the content marketing strategy within the App to optimize user engagement and advance the viewers of the streams. - Enhanced brand awareness and earned media by cooperating with various departments and agencies on public relations activities. ● OTT Apps Digital Marketing - Cultivated user communities to accelerate user interaction by analyzing user-profiles and manipulating social marketing tools. - Planned the content marketing strategy within the App to optimize user engagement and advance the viewers of the streams. - Enhanced brand awareness and earned media by cooperating with various departments and agencies on public relations activities.
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Education
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2014 - 2016
National Chiao Tung University
Master of Business Administration (MBA), Institute of Business and Management -
2016 - 2016
Linköpings universitet
Exchange student, Art and Science faculty -
2010 - 2014
National Taiwan Normal University
Bachelor's degree, Business Administration -
2004 - 2010
Taipei Wego Private Senior High School
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