Irene Seguer Leno

Coordinadora de marketing at 4Geeks Academy España
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Inglés Full professional proficiency
  • Francés Professional working proficiency
  • Catalán Native or bilingual proficiency

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Bio

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Credentials

  • Certificación sobre las Campañas de Búsqueda de Google Ads
    Google
    Apr, 2022
    - Nov, 2024

Experience

    • Spain
    • Education Administration Programs
    • 1 - 100 Employee
    • Coordinadora de marketing
      • Jul 2023 - Present

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Strategist
      • May 2022 - Jul 2023

      - Strategic development of the marketing plan, effectively managing the allocated budget in collaboration with the management team.- Implementation of a robust Growth Marketing strategy, including meticulous planning and execution of A/B tests utilizing Zoho platform.- Formulation and execution of comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and TikTok, encompassing strategic planning and engaging content creation.- Proficient management of Social Ads campaigns on platforms like Meta, TikTok, Spotify, and Google Ads. Technical expertise in pixel implementation through GTM, meticulous creative briefings, continuous optimization, and thorough reporting.- Planning and execution of impactful promotional marketing campaigns to drive brand awareness and customer engagement.- Strategic implementation of email marketing campaigns, coupled with database monetization efforts. Diligent evaluation of campaign performance and implementation of A/B tests to optimize results.- Expert briefing and collaboration on conversion-focused landing page development to drive optimal user experience and maximize conversion rates. Show less

    • Business Development Junior
      • Nov 2021 - May 2022

      - Proactive involvement in strategic creative meetings to enhance the positioning and growth of the company.- Identification and negotiation with strategic partners to establish the company in the British market.- Execution of affiliate marketing initiatives (Awin, Tradetracker), including recruitment, negotiation with affiliates, and continuous monitoring and optimization of conversion-driven campaigns (CPL, CPA).- Development and implementation of comprehensive email marketing strategies, encompassing database monetization, meticulous planning, efficient management, result evaluation, and A/B testing to maximize outcomes. Show less

    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Manager
      • Dec 2022 - Jun 2023

      - Prospecting and search for strategic partners for the company in the third sector. - Account management. Daily contact with clients. - Project management. - Oversight of the communication strategy developed by a specialized agency. - Prospecting and search for strategic partners for the company in the third sector. - Account management. Daily contact with clients. - Project management. - Oversight of the communication strategy developed by a specialized agency.

    • Spain
    • Events Services
    • 100 - 200 Employee
    • Hostess
      • Aug 2021 - Nov 2021

      Hostess at IFEMA, at the international medical congress ESTRO 2021. Hostess at various corporate events. Hostess at IFEMA, at the international medical congress ESTRO 2021. Hostess at various corporate events.

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Hostess & Sales Promoter
      • Feb 2021 - Oct 2021

      Sales promoter at Samplia for key FMCG brands: Activia, Giovanni Rana, Jack Daniel's, Perrier, Alpro, Ballantines... Sales promoter at Samplia for key FMCG brands: Activia, Giovanni Rana, Jack Daniel's, Perrier, Alpro, Ballantines...

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Comss Executive at at the International Relations Office
      • Feb 2021 - Apr 2021

    • Spain
    • Advertising Services
    • 300 - 400 Employee
    • Comss Executive
      • Sep 2020 - Feb 2021

      Internship period in the communication department of the agency, performing tasks such as press clipping, press release monitoring, press conference coordination, report generation, writing and planning social media posts, among others. Internship period in the communication department of the agency, performing tasks such as press clipping, press release monitoring, press conference coordination, report generation, writing and planning social media posts, among others.

    • Spain
    • Advertising Services
    • 200 - 300 Employee
    • Sales Promoter
      • Nov 2020 - Jan 2021

      L'Oréal Luxe Perfumery Sales Promoter in Douglas L'Oréal Luxe Perfumery Sales Promoter in Douglas

    • Spain
    • Hospitality
    • 700 & Above Employee
    • CSR Executive
      • Feb 2020 - Dec 2020

      This project originated at the Complutense University of Madrid as a result of the Telepizza Excellence Lab competition. Collaborating with three other colleagues, we conceived and executed the "Te echamos una caja" initiative, aligned with the 2030 Agenda, with the purpose of bolstering local commerce. Our achievement as winners of the Telepizza Excellence Lab 2020 edition enabled us to materialize our project in collaboration with the Telepizza team. The implementation took place in the city of Teruel. Show less

    • Spain
    • Food and Beverage Services
    • 1 - 100 Employee
    • Shop Assistant
      • May 2020 - Jul 2020

    • Spain
    • Advertising Services
    • 200 - 300 Employee
    • Sales Promoter
      • Feb 2020 - Mar 2020

      L'Oréal Luxe Perfumery Sales Promoter in Sephora L'Oréal Luxe Perfumery Sales Promoter in Sephora

    • Spain
    • Food and Beverage Services
    • 1 - 100 Employee
    • Shop Assistant
      • May 2018 - Sep 2019

Education

  • Campus Universitario Europeo
    MBA, specializing in Corporate Social Responsibility (CSR)
    2022 - 2023
  • Universidad Complutense de Madrid
    Master, Digital Marketing
    2021 - 2022
  • AULA MAGNA Business School
    Data Analytics for managers
    2022 - 2022
  • ISCOM
    Master's degree, International Global Communications
    2019 - 2020
  • Universidad Complutense de Madrid
    Bachelor's, Advertising and Public Relations
    2017 - 2021
  • IES Sos Baynat
    High School Diploma in Social Sciences, 9.5/10 (with Honors)
    2015 - 2017

Community

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