Experience

Ersel Banca Privata

• Italy
• Financial Services
• 100 - 200 Employee

• Head of Digital Marketing

  • Feb 2018 - Present

  Torino, Italia I deal with defining, coordinating and monitoring the digital marketing strategies of the Ersel Group. In particular, I define the budget through which to manage the entire process. I develop and plan digital marketing campaigns through a strategic plan that includes SEO, SEM, social, PPC, email marketing, and traditional channels such as radio, print, billboards, events, outlining the whole conversion funnel and ways to track conversions . I define the social media strategy. I deal with… Show more I deal with defining, coordinating and monitoring the digital marketing strategies of the Ersel Group. In particular, I define the budget through which to manage the entire process. I develop and plan digital marketing campaigns through a strategic plan that includes SEO, SEM, social, PPC, email marketing, and traditional channels such as radio, print, billboards, events, outlining the whole conversion funnel and ways to track conversions . I define the social media strategy. I deal with content management of all Group and Intranet sites, CRM and marketing automation. In AIPB (Italian Private Banking Association) I am a member of the Customer Digital Experience Technical Commission (https://www.aipb.it/it/persona/irene-malin).

• Web Strategist

  • Aug 2010 - Jan 2018

  Turin Area, Italy Digital strategist and web marketing: study and definition, planning and execution of web marketing activities and promotional campaigns (online adv, display, dem, adv on social media, creation of landing pages etc.) in agreement with the Management and with responsibility for the marketing budget. Management of SEO, SEM (Cost-Per-Click and conversion tracking on Google AdWords), social media strategy and management. Marketing budget monitoring, business results analysis and report generation… Show more Digital strategist and web marketing: study and definition, planning and execution of web marketing activities and promotional campaigns (online adv, display, dem, adv on social media, creation of landing pages etc.) in agreement with the Management and with responsibility for the marketing budget. Management of SEO, SEM (Cost-Per-Click and conversion tracking on Google AdWords), social media strategy and management. Marketing budget monitoring, business results analysis and report generation through web analytics tools (Google Analytics). Control of online brand reputation. Development strategies of digital touch points according to the company's service model, construction of the Customer Journey Map and knowledge of the NPS (Net Promoter Score) index. Social media strategist and management: planning, development and management of activities related to the presence of Group companies on social media. Web Content Manager: responsibility, design and updating of the editorial content of the site; definition of online communication strategies; study of information architecture, web usability, accessibility and user experience; Project management. Intranet manager: responsibility, management and development of the contents and services of the corporate Intranet (Share Point) with a view to knowledge management and collaboration.

• Web Content Manager

  • Jul 2000 - Jul 2010

  Torino Management of the contents of the Group's websites and the Intranet.



Eniac

• Marketing & Communication Junior Manager

  • Mar 1999 - Jun 2000

  Torino Corporate website development project and content responsibility; • External communication and coordinated image (brochures, leaflets, product sheets, etc.); • Management of direct email marketing campaigns. Creation of editorial and press releases for the two major magazines in the AS / 400 sector: News400 and EDP line. Organization of events (fairs, seminars, conferences) in collaboration with partners / suppliers (IBM, Microsoft, Computer Var, ...) in the ERP area, production… Show more Corporate website development project and content responsibility; • External communication and coordinated image (brochures, leaflets, product sheets, etc.); • Management of direct email marketing campaigns. Creation of editorial and press releases for the two major magazines in the AS / 400 sector: News400 and EDP line. Organization of events (fairs, seminars, conferences) in collaboration with partners / suppliers (IBM, Microsoft, Computer Var, ...) in the ERP area, production monitoring and scheduling, Supply Chain Management, e-commerce and EDI. Search for new partnerships for business development. Training at the IBM Center in Novedrate. Show less