Experience

Hot Chocolate Design®

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2017 - Present

  Miami/Fort Lauderdale Area



Sling TV

• United States
• Entertainment Providers
• 300 - 400 Employee

• Creative Project Manager

  • Sep 2016 - Nov 2017

  Greater Denver Area •Manage and develop creative marketing campaigns for the Latino business, maintaining schedules throughout the creative production process. •Responsible for the kick-off, follow up, final approval and QA of creative projects. •Review and assign creative briefs ensuring completion within time and budget.



Propela

• Venezuela
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Executive

  • Jan 2014 - May 2015

  Caracas, Venezuela •Managed PepsiCo Venezuela’s Retail Marketing activities for brands such as Doritos, Ruffles, Cheetos and Quaker. •Developed PepsiCo’s in-store communications and sales promotions, increasing its B2C and B2B business. •Implemented PepsiCo’s Retail Marketing activities, ensuring all projects remain on time and on budget. •Coordinated PepsiCo’s annual sales convention



TuDescuentón

• Consumer Services

• Marketing Manager

  • Jan 2013 - Dec 2013

  Caracas, Venezuela •Directed online marketing activities with a budget of $50,000, increasing visits at an annual growth rate of +25%. •Planned and executed email, SEO/SEM, social media, affiliate, and display advertising campaigns, creating a loyal customer base of over 200,000 people in less than one year. •Developed the visual communication and messaging strategies of the daily deals, managing more than 100 deals per month. •Managed a four people marketing team, effectively promoting teamwork and… Show more •Directed online marketing activities with a budget of $50,000, increasing visits at an annual growth rate of +25%. •Planned and executed email, SEO/SEM, social media, affiliate, and display advertising campaigns, creating a loyal customer base of over 200,000 people in less than one year. •Developed the visual communication and messaging strategies of the daily deals, managing more than 100 deals per month. •Managed a four people marketing team, effectively promoting teamwork and cross-functional collaboration. •Built sustainable business relationships with approximately 1,000 clients across five different industries, resulting in more than 1,400 deals per year. Show less



MBLM

• United States
• Advertising Services
• 1 - 100 Employee

• Strategy Analyst

  • Jan 2012 - Dec 2012

  Caracas, Venezuela •Collaborated in the brand building process of significant brands such as Pernod Ricard, Plumrose and Empresas Polar, Venezuela´s largest CPG corporation. •Gathered and analyzed qualitative and quantitative data, developing brand building strategies and ideas. •Identified key audiences, markets, competitors, categories and trends in global consumer culture. •Developed brand architecture, brand names and nomenclature systems.



Alfonzo Rivas & Cia

• Manufacturing
• 500 - 600 Employee

• Marketing Intern

  • Jun 2010 - Dec 2010

  Caracas, Venezuela • Ensured the quality and timeliness in implementing activities for Maizoritos cereal brand. • Performed analysis of marketing and sales data. • Sought and analyzed competitor marketing and sales materials both on and offline.