Irene Tay

English Copywriter at 180 Degrees Brandcom
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Contact Information
us****@****om
(386) 825-5501
Location
Selangor, Malaysia, MY
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
  • Korean Elementary proficiency
  • Malay Native or bilingual proficiency

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Chia Yei (CY)

Irene is a diligent and organized self-starter. She helped manage all of our social media activities, and she managed to help both our LinkedIn and Facebook page to achieve 1,000 followers in less than 3 months. It's a pleasure working with her. Strongly recommend her to any of employers out there!

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    Mar, 2021
    - Oct, 2024

Experience

  • 180 Degrees Brandcom
    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • English Copywriter
      • Nov 2021 - Present

      Produce copy for clients, from social media, seasonal campaigns to rebranding. Juggling up to 12 accounts (concurrently) and making sure deadlines are met. Chinese - English translation > video subtitles, video idea proposals and copy for various medium (packaging, company profile, social media, website). Gained experience in producing copy for a medical podcast (Web banners, podcast title, visual headlines and more). Produce copy for clients, from social media, seasonal campaigns to rebranding. Juggling up to 12 accounts (concurrently) and making sure deadlines are met. Chinese - English translation > video subtitles, video idea proposals and copy for various medium (packaging, company profile, social media, website). Gained experience in producing copy for a medical podcast (Web banners, podcast title, visual headlines and more).

  • Infini-T Translation Co., Ltd.
    • Taiwan
    • Translation and Localization
    • 1 - 100 Employee
    • Transcriber
      • Aug 2021 - Aug 2021

      Project duration: 1 month Helped to transcribe an audio file of a podcast where 3 women discussed about the issues they faced as a Chinese citizen. As well as, an audio file of an interview where 2 people discussed about the movie industry in China. The total duration for both audio files were 1 hour 3 minutes and 31 seconds. Project duration: 1 month Helped to transcribe an audio file of a podcast where 3 women discussed about the issues they faced as a Chinese citizen. As well as, an audio file of an interview where 2 people discussed about the movie industry in China. The total duration for both audio files were 1 hour 3 minutes and 31 seconds.

  • TalentX.ai
    • Singapore
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Content Writer
      • May 2021 - Jul 2021

      - Manage TalentX's social media platform - Facebook & LinkedIn - Curate and plan monthly content for the social media platforms - platforms have grown over 1k followers after consistent content posting in less than 3 months - Brainstorm, draft and proofread all website content before the day of the official website launch - Utilize Canva to create informative, engaging and professional social media posts for the tech community - Manage TalentX's social media platform - Facebook & LinkedIn - Curate and plan monthly content for the social media platforms - platforms have grown over 1k followers after consistent content posting in less than 3 months - Brainstorm, draft and proofread all website content before the day of the official website launch - Utilize Canva to create informative, engaging and professional social media posts for the tech community

  • Educitizen
    • Education Management
    • Content Writer
      • Jan 2021 - Jun 2021

      - Create and share fun weekly quizzes on Educitizen's website - Produce engaging articles/listicles using WordPress twice a month for student's reading pleasure - Edit and proofread work before submitting to the Editor - Create and share fun weekly quizzes on Educitizen's website - Produce engaging articles/listicles using WordPress twice a month for student's reading pleasure - Edit and proofread work before submitting to the Editor

  • Infini-T Translation Co., Ltd.
    • Taiwan
    • Translation and Localization
    • 1 - 100 Employee
    • Transcriber
      • Jan 2021 - Jan 2021

      Project duration: joined on 21st January and finished on 31st January. In charge of transcribing English dialogue between 2 participants. Listen attentively, type out and ensure the accuracy of the content, fillers, tags and segments (not more than 15s) in the each transcribed line. Submitted each task on the assigned date. Project duration: joined on 21st January and finished on 31st January. In charge of transcribing English dialogue between 2 participants. Listen attentively, type out and ensure the accuracy of the content, fillers, tags and segments (not more than 15s) in the each transcribed line. Submitted each task on the assigned date.

  • Celestial Zoom Management Sdn Bhd
    • Malaysia
    • Copywriter
      • Jul 2020 - Dec 2020

      - Create 3 sellable stories each month that would easily attract potential buyers, mainly the US market - Revise, edit, proofread content as needed or directed by the assigned media buyer - Brainstorm and work together with a video editor and media buyer to produce sensational marketing content - Create 3 sellable stories each month that would easily attract potential buyers, mainly the US market - Revise, edit, proofread content as needed or directed by the assigned media buyer - Brainstorm and work together with a video editor and media buyer to produce sensational marketing content

  • Astro
    • Malaysia
    • Entertainment Providers
    • 700 & Above Employee
    • Astro Ceria Intern
      • Nov 2019 - Dec 2019

      - Conduct research on new TV series content targeted for Astro Ceria audience (family & kids content) - Assist in QC of dubbed movie / TV show audio scripts from English to Bahasa Melayu (Spongbob, Yo-kai Watch & Zoids Wild) - Assist in reviewing all of Astro Ceria's Youtube (YT) videos for monetization purposes - Support team ceria in conducting surveys & finalizing YT polls (Astro Ceria Megastar) - Conduct research on new TV series content targeted for Astro Ceria audience (family & kids content) - Assist in QC of dubbed movie / TV show audio scripts from English to Bahasa Melayu (Spongbob, Yo-kai Watch & Zoids Wild) - Assist in reviewing all of Astro Ceria's Youtube (YT) videos for monetization purposes - Support team ceria in conducting surveys & finalizing YT polls (Astro Ceria Megastar)

  • Vanke Holdings (M) Sdn Bhd
    • Kuala Lumpur, Malaysia
    • Sales And Marketing Intern
      • Nov 2018 - Dec 2018

      - Conduct market information research on the property market by compiling information in Powerpoint slides (source from websites & newspaper articles) - Assist in translating property development documents from Chinese to English for the experiential hall booklet - Assist marketing department in liaising with vendors (eco-bags) - Conduct market information research on the property market by compiling information in Powerpoint slides (source from websites & newspaper articles) - Assist in translating property development documents from Chinese to English for the experiential hall booklet - Assist marketing department in liaising with vendors (eco-bags)

  • Genting Malaysia Berhad
    • Malaysia
    • Leisure, Travel & Tourism
    • 500 - 600 Employee
    • Social Media Intern
      • Nov 2017 - Dec 2017

      - Manage Resorts World Genting's (RWG) Facebook and Instagram - Schedule up to 20 posts a day for RWG's main account and 3 Food & Beverage (F&B) social media accounts (Burger & Lobster, Cafes Richard, Motorino Malaysia) - Source for Instagrammable photos using user-generated content (USG) and reposting on RWG's and 3 F&B account - Assist in replying to customers' inquiry on RWG's Facebook account - Manage Resorts World Genting's (RWG) Facebook and Instagram - Schedule up to 20 posts a day for RWG's main account and 3 Food & Beverage (F&B) social media accounts (Burger & Lobster, Cafes Richard, Motorino Malaysia) - Source for Instagrammable photos using user-generated content (USG) and reposting on RWG's and 3 F&B account - Assist in replying to customers' inquiry on RWG's Facebook account

Education

  • UCSI
    Bachelor's Degree, English Language and Communication
    2017 - 2020
  • UCSI
    Foundation in arts, Arts
    2016 - 2017
  • SMK Seri Kembangan
    Secondary School, Science stream
    2011 - 2015

Community

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