Experience

Accuen

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• video product manager

  • Jul 2016 - Present

  - Serve Unilever which is an international Top 500 FMCG group to expand brand awareness and to find targeted and potential audiences though programmatic buying model - Create and implement a new buying model named TA recycling in different sub-brands. To break the limitation on TA optimization with regular fix push rate and to reduce overall spending with same or even better campaign performance. - Analysis and evaluate different capabilities in technical vendors and reasonably select them to gain better campaign performance - Be responsible for building PDB capabilities on trading desk. Arrange negotiation and co-ordinate publishers, third-party data management and ad serving technical suppliers to integrate with TD platform which to achieve more transparency execution and optimization - Draw programmatic proposal according to various requirements, arrange internal execution on video campaign - Internal sharing programmatic development, standardized working flow, comparison with transitional buying model etc. - Periodical sharing successful case study with client side. Analysis campaigns in different dimensions and feedback helpful insights to client though weekly review. Assist and suggest client to set more reasonable and efficiency commercial strategy - Implement multi-point tracking on PDB which help to rise brand safety Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Tactical Planner

  • Jun 2013 - Jul 2016

  - Serve various company in different field as FMCG, pharmaceutical, automotive, tourism and etc. Major brands have Kimberly-Clark, Unicharm, Nippon, Nike, Bayer, Boehringer-Ingelheim, Volvo, Jaguar Land Rover, Royal Caribbean cruise etc. - Analysis each brands characters and target audiences, combining offline commercial strategy and consumers purchasing habits to draw media plan. - Estimate and evaluate market share, insight trend of consumer watching and listening habits, hot drama and entertainment etc. Draw media spotplan and optimize spending share of different sites, channel mix to maximum client ROI - Co-ordinate and communicate with different internal departments to ensure campaign launch and achieve buying target - Monitoring campaign process and performance, analysis data with multiply dimensions to optimize media plan - Combine with the Big Day commercial strategy of brand to do online specialized awareness burst and provide TV content plan with suggestions Show less



Zenithoptimedia

• Shanghai City, China

• P&R buying Intern

  • Mar 2013 - Jun 2013



Ringier AG

• Shanghai City, China

• Design department Intern

  • Sep 2012 - Mar 2013



East China Normal University

• Shanghai City, China

• Product Development Intern

  • Jul 2012 - Sep 2012

  Web interface design;Write div+css code;Learn basic knowledge of Java development;Design user interface on mobile equipment Web interface design;Write div+css code;Learn basic knowledge of Java development;Design user interface on mobile equipment