Irene Piazza

Marketing Manager at Virtuo
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Italian Native or bilingual proficiency
  • English Professional working proficiency
  • French Full professional proficiency
  • Spanish Limited working proficiency
  • Russian Elementary proficiency

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Experience

    • France
    • Information Technology & Services
    • 100 - 200 Employee
    • Marketing Manager
      • May 2021 - Jul 2023

      - Brand and Local Marketing Manager launching the Italian Market: from setting up the Italian app and website, planning launch content, launching social media accounts, coordinating the PR Agency (150+ clippings achieved) and scouting the best influencers and brands to partner with - Brand and Local Marketing: handling the local budget while planning and executing all brand local activities such as partnerships, collaborations, influencer marketing, social media, ATL and BTL campaigns… Show more - Brand and Local Marketing Manager launching the Italian Market: from setting up the Italian app and website, planning launch content, launching social media accounts, coordinating the PR Agency (150+ clippings achieved) and scouting the best influencers and brands to partner with - Brand and Local Marketing: handling the local budget while planning and executing all brand local activities such as partnerships, collaborations, influencer marketing, social media, ATL and BTL campaigns. Virtuo spokesperson for Italian interviews - Project Management: lead PM of the Virtuo rebranding project, working cross-markets and coordinating different teams (Local and Global Marketing, Product, Design, Operations) to go live with the new brand identity Show less - Brand and Local Marketing Manager launching the Italian Market: from setting up the Italian app and website, planning launch content, launching social media accounts, coordinating the PR Agency (150+ clippings achieved) and scouting the best influencers and brands to partner with - Brand and Local Marketing: handling the local budget while planning and executing all brand local activities such as partnerships, collaborations, influencer marketing, social media, ATL and BTL campaigns… Show more - Brand and Local Marketing Manager launching the Italian Market: from setting up the Italian app and website, planning launch content, launching social media accounts, coordinating the PR Agency (150+ clippings achieved) and scouting the best influencers and brands to partner with - Brand and Local Marketing: handling the local budget while planning and executing all brand local activities such as partnerships, collaborations, influencer marketing, social media, ATL and BTL campaigns. Virtuo spokesperson for Italian interviews - Project Management: lead PM of the Virtuo rebranding project, working cross-markets and coordinating different teams (Local and Global Marketing, Product, Design, Operations) to go live with the new brand identity Show less

    • United Kingdom
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Marketing Professional
      • Dec 2019 - May 2021

      Marketing Professional in charge of the Restaurant Marketing channel implementing B2B and B2B2C marketing plans for top partners and managing mass campaigns for all restaurants in the platform. Main point of contact for Influencer Marketing and Partnerships. Budget planning, allocation and tracking

    • Marketing Associate
      • Sep 2018 - Nov 2019

      Marketing Associate focused on the Restaurant Marketing Channel supporting the team on handling partnerships, social media planning and ATL and BTL campaigns

    • Italy
    • Advertising Services
    • 100 - 200 Employee
    • Account Executive
      • May 2018 - Aug 2018

      Account Executive for American Express managing digital, ATL and BTL campaigns from creativity to production Account Executive for American Express managing digital, ATL and BTL campaigns from creativity to production

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Account Executive
      • Apr 2017 - May 2018

      Account Executive for Emirates Airlines coordinating internal departments to execute ATL and BTL campaigns for 5 European markets as well as managing the relationship with the Media Agency Account Executive for Emirates Airlines coordinating internal departments to execute ATL and BTL campaigns for 5 European markets as well as managing the relationship with the Media Agency

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Account Assistant
      • Jul 2016 - Mar 2017

      Account Assistant for Procter & Gamble supporting the Account Director in developing ATL campaigns for the brands Dash, Fixodent and head&shoulders Account Assistant for Procter & Gamble supporting the Account Director in developing ATL campaigns for the brands Dash, Fixodent and head&shoulders

Education

  • Università Commerciale 'Luigi Bocconi'
    MiMeC - Master in Marketing e Comunicazione, Marketing and communication
    2015 - 2017
  • Università degli Studi Internazionali di Roma - UNINT
    Bachelor's degree, Language Interpretation and Translation
    2011 - 2015
  • Московский Государственный Лингвистический Университет (МГЛУ)
    International linguistic exchange in Russian, Language Interpretation and Translation
    2014 - 2014
  • Université Charles de Gaulle-Sciences humaines, Lettres et Arts (Lille III)
    Erasmus, Language Interpretation and Translation
    2012 - 2013

Community

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