Irene Moreno de la Gándara
Communications Manager at JCDecaux España- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
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Italian Full professional proficiency
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Bio
María Jesús Solaún Aís
Como directora de Comercial y Marketing en JCDecaux España, pude supervisar y conocer el buen desempeño de Irene en su rol de especialista en Comunicación. De carácter abierto y espíritu positivo, Irene demostró siempre dedicación, atención al detalle e iniciativa para aportar ideas y soluciones. Es importante destacar su talento para la escritura. Resaltar la riqueza del vocabulario, la claridad en la expresión y la sencillez en la composición de los artículos o cualquier otra pieza de contenido. Sin duda la recomendaría, fue un privilegio contar con ella.
Lorena Villar
I have the pleasure to supervise Irene throughout her internship stay at the Tourism Board of Spain and she not only came across as a very professionally competent professional but also an authentic and enthusiastic individual. Her dedication, hard-work, and attitude enabled her to be a quick-learner on the job that she later mastered. Irene stands up for her creativity and communications skills that were outstanding during her stay in the office. I highly recommend Irene to companies focus on the media and communication industries. She will be a great asset to the company.
María Jesús Solaún Aís
Como directora de Comercial y Marketing en JCDecaux España, pude supervisar y conocer el buen desempeño de Irene en su rol de especialista en Comunicación. De carácter abierto y espíritu positivo, Irene demostró siempre dedicación, atención al detalle e iniciativa para aportar ideas y soluciones. Es importante destacar su talento para la escritura. Resaltar la riqueza del vocabulario, la claridad en la expresión y la sencillez en la composición de los artículos o cualquier otra pieza de contenido. Sin duda la recomendaría, fue un privilegio contar con ella.
Lorena Villar
I have the pleasure to supervise Irene throughout her internship stay at the Tourism Board of Spain and she not only came across as a very professionally competent professional but also an authentic and enthusiastic individual. Her dedication, hard-work, and attitude enabled her to be a quick-learner on the job that she later mastered. Irene stands up for her creativity and communications skills that were outstanding during her stay in the office. I highly recommend Irene to companies focus on the media and communication industries. She will be a great asset to the company.
María Jesús Solaún Aís
Como directora de Comercial y Marketing en JCDecaux España, pude supervisar y conocer el buen desempeño de Irene en su rol de especialista en Comunicación. De carácter abierto y espíritu positivo, Irene demostró siempre dedicación, atención al detalle e iniciativa para aportar ideas y soluciones. Es importante destacar su talento para la escritura. Resaltar la riqueza del vocabulario, la claridad en la expresión y la sencillez en la composición de los artículos o cualquier otra pieza de contenido. Sin duda la recomendaría, fue un privilegio contar con ella.
Lorena Villar
I have the pleasure to supervise Irene throughout her internship stay at the Tourism Board of Spain and she not only came across as a very professionally competent professional but also an authentic and enthusiastic individual. Her dedication, hard-work, and attitude enabled her to be a quick-learner on the job that she later mastered. Irene stands up for her creativity and communications skills that were outstanding during her stay in the office. I highly recommend Irene to companies focus on the media and communication industries. She will be a great asset to the company.
María Jesús Solaún Aís
Como directora de Comercial y Marketing en JCDecaux España, pude supervisar y conocer el buen desempeño de Irene en su rol de especialista en Comunicación. De carácter abierto y espíritu positivo, Irene demostró siempre dedicación, atención al detalle e iniciativa para aportar ideas y soluciones. Es importante destacar su talento para la escritura. Resaltar la riqueza del vocabulario, la claridad en la expresión y la sencillez en la composición de los artículos o cualquier otra pieza de contenido. Sin duda la recomendaría, fue un privilegio contar con ella.
Lorena Villar
I have the pleasure to supervise Irene throughout her internship stay at the Tourism Board of Spain and she not only came across as a very professionally competent professional but also an authentic and enthusiastic individual. Her dedication, hard-work, and attitude enabled her to be a quick-learner on the job that she later mastered. Irene stands up for her creativity and communications skills that were outstanding during her stay in the office. I highly recommend Irene to companies focus on the media and communication industries. She will be a great asset to the company.
Credentials
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Certificate IELTS C1
IELTS OfficialMar, 2016- Nov, 2024 -
PLIDA Certificate of Proficiency C2 in Italian
Dante Alighieri Italian Language ProjectFeb, 2015- Nov, 2024
Experience
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JCDecaux España
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Spain
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Advertising Services
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100 - 200 Employee
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Communications Manager
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Mar 2020 - Present
· Strategy, design and content management in own digital media, earned media and events/PR in order to increase the visibility of the brand and its reputation. · Coordination of multidisciplinary teams. · Style guides and audiovisual production control. · Organization of corporate events and sponsorship. Conceptualization of staging and project management with the teams involved. Preparation of scripts, speeches, and agendas. · Budget control and monitoring.
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Communications Specialist
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Sep 2019 - Feb 2020
• Participación en el diseño y desarrollo del plan de contenidos, comunicación corporativa y comunicación interna. Gestión de medios digitales, creación y análisis del contenido. Organización de eventos internos y externos. O365 Ambassador.
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IED Madrid
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Spain
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Higher Education
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1 - 100 Employee
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Communications Expert (PR & Digital)
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Jan 2019 - Jun 2019
· Communication of international projects for IED REC (Research and Education Center). · Main projects: Worth EU, Las Manuelas. · Communication of international projects for IED REC (Research and Education Center). · Main projects: Worth EU, Las Manuelas.
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Create My Books & Shop My Books
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Miami, Florida, Estados Unidos
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Writer | Biographer
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Jan 2018 - Jul 2018
· Biography of Roberto Gómez Barrueco, Cuban musician exiled in the United States (Santiago de Cuba, 1940-Miami). Research, interviews, writing, design and self-publishing. · Biography of Roberto Gómez Barrueco, Cuban musician exiled in the United States (Santiago de Cuba, 1940-Miami). Research, interviews, writing, design and self-publishing.
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Tourspain
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Travel Arrangements
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100 - 200 Employee
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Communications Specialist (Marca España) | Events & PR
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Feb 2017 - Mar 2018
· Content strategy and positioning actions to improve the image of Spain as a tourist and cultural destination in the United States and increase the number of travelers. · Creation and management of B2B/B2C content for social networks and corporate website. · Internal communications to coordinate and give visibility to strategic projects within the company. · Experiential marketing and sponsorship actions in events (500-2K pax). · Content strategy and positioning actions to improve the image of Spain as a tourist and cultural destination in the United States and increase the number of travelers. · Creation and management of B2B/B2C content for social networks and corporate website. · Internal communications to coordinate and give visibility to strategic projects within the company. · Experiential marketing and sponsorship actions in events (500-2K pax).
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Universidad Rey Juan Carlos
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Spain
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Higher Education
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700 & Above Employee
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PhD researcher: Communications and Media Narratives
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Oct 2013 - Dec 2016
· Research on communication and media narratives -visual and interactive- applied to the social field. · Research on communication and media narratives -visual and interactive- applied to the social field.
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Tourspain
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Travel Arrangements
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100 - 200 Employee
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Communications Specialist | Marca España
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Sep 2013 - Dec 2014
· Content strategy and positioning actions to improve the image of Spain as a tourist and cultural destination in Italy and increase the number of travelers. · Creation and management of B2B/B2C content for social networks and corporate website. · PR and corporate events/famtrips Italy-Spain. · Content strategy and positioning actions to improve the image of Spain as a tourist and cultural destination in Italy and increase the number of travelers. · Creation and management of B2B/B2C content for social networks and corporate website. · PR and corporate events/famtrips Italy-Spain.
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TVE
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Spain
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Broadcast Media Production and Distribution
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700 & Above Employee
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TV Journalist: Sports
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Jul 2012 - Aug 2012
· Sports news edition for TVE and Canal 24 horas. · Archive management for Canal 24 horas. · Main sports event that summer: Olympic Games London 2012. · Sports news edition for TVE and Canal 24 horas. · Archive management for Canal 24 horas. · Main sports event that summer: Olympic Games London 2012.
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What's Up Finland
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Vaasa (Finland)
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Digital Journalist & Content Editor at large
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Jan 2012 - Jun 2012
· Research and edition of digital content in English. · Image and audiovisual research. · Editing and proofreading. · Research and edition of digital content in English. · Image and audiovisual research. · Editing and proofreading.
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Education
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Universidad Rey Juan Carlos
Masters in Performing Arts, Artes Escénicas (Comunicación, Gestión cultural) -
Vaasan yliopisto / University of Vaasa
Erasmus Lifelong Learning Programme, Comunicación Audiovisual y Periodismo (5º año de carrera) -
Universidad Rey Juan Carlos
Double Degree in Journalism and Audiovisual Communication, Communications