Irene Maina
Marketing and Communication Specialist at Proway Solutions- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital Skills For AfricaMay, 2022- Oct, 2024
Experience
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Proway Solutions
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Kenya
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Manufacturing
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1 - 100 Employee
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Marketing and Communication Specialist
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Jan 2020 - Present
My responsibilities include: Developing, implementing and tracking marketing initiatives such as digital campaigns, social media engagement and events. Designing social Media strategy by curating interesting and engaging graphics and content. Conducting market research and trend analysis to determine new marketing options Expanding the customer base by assessing new markets, developing new initiatives, recommending technology insertion and capturing new business opportunities. Developing and monitoring strategic marketing initiatives in conjunction with other internal teams Conducting analysis on marketing campaigns and reporting on the performance and efficacy. Developing and producing visual content marketing materials such as pictures, posters, infographics and gifs while adhering to brand guidelines. Show less
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Trade Marketing Manager
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Jun 2018 - Jan 2019
In this role, I managed and coordinated all marketing, advertising and promotional activities for the imported beverages within the East African Region Performed ongoing market research and demographic profiling to capitalize on unmet market needs ahead of the curve. Developed and implemented marketing plans and projects for new and existing products. Spearheaded all marketing activities and results to ensure seamless working operation. Monitored the company’s product distribution and collaborated with the sales team to ensure product guidelines are well executed. Managed the company’s product portfolio to make it stand out and identify its position in the market. Increased media engagement by producing engaging media content for the company's media platforms. Maintained great media relations, promoting positive public awareness of the company through external communications. Negotiated pricing and contracts with suppliers of products, promotional material and marketing collateral. Show less
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FIRST DRINKS (K) LTD
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Kenya
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Wine & Spirits
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1 - 100 Employee
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Marketing Coordinator
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Jan 2017 - May 2018
In this role, I led the marketing activities of First Drinks Limited Tracked the overall Advertising and Promotional spend (A&P) against set budget Monitored product availability and market share performance. Generated product growth by effectively managing marketing, advertising and sales campaigns. Organized and managed PR events and the company’s participation in product exhibitions and trade shows. Tracked brand costs and profitability on a regular basis and highlighted areas for improvement. Increased company’s profits by creating and implementing brand media strategy including digital media platforms. Increased client base by advising customers on product benefits and planning promotions for consumer sampling. Show less
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King Beverage Limited
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India
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Food and Beverage Manufacturing
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Territory Sales Manager
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Mar 2015 - Dec 2016
Maximized territory distribution, volume and share by managing Distributors, wholesalers, and retailers through the implementation of account strategies and plans. Maximized sales route effectiveness and efficiency through trade coverage and frequent visits. Achieved the territory sales targets in targeted outlets. Managed an effective distribution team through formal and informal coaching, monitoring and training. Fostered and maintained a close working relationship with partners in order to gain high levels of trade support and loyalty. Show less
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Viva Global limited
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United Kingdom
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Wholesale
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Brand and Sales Executive
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Jan 2013 - Mar 2015
Managed and activated On-Premise venues in order to maximize the business partnerships of the company’s client. (B2B sales and Marketing) Executed brand and volume building initiatives whilst selling the company's entire product range of beverages to local, middle-range and high-end restaurants, hotels and lounges. Responsible for brand building through Below The Line (BTL) and Above The Line (ATL) activities. Collaborated with suppliers for production of promotional materials and publications, and agencies to organize promotional activities. Ensured brand profitability by analyzing brand sales and making follow-ups on strategy implementation. Show less
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Education
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2010 - 2013
United States International University - Africa
International Business Administration, International Business -
United States International University - Africa
international business administration
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