E-commerce Specialist

• Oct 2020 - Present

Online Marketeer

• Feb 2018 - Mar 2020

Reporting directly to the Global E-Commerce Manager, I’m managing the global digital marketing budget and leading the strategic planning, optimization, and campaign execution. - Defining the monthly budget based on seasonality and markets’ performances. - Developing a new strategy and structure for the Facebook Ads campaigns, that resulted in +65% ROAS increase in 9 months. - Testing new markets and customizing the advertising strategy in the new countries. - Optimising the Ads content based on data analysis and A/B testings, that generated +55% CTR, 2018 vs 2019. - Tracking performance, analyzing data and reporting findings and new opportunities to team, partners, and management. - Coordinating the relationships with the external digital agency by providing clear action points, budget, and KPIs. - Managing the social media and the UGC management platform.

Business Development Specialist

• Sep 2016 - Jan 2018

Reporting directly to the Business Development Director, I worked on the internationalization and development of a portfolio of more than 20 trade shows. - Launched a new exhibition area dedicated to the Watches sector (15 companies), inside the existing jewelry trade show, VICENZAORO. - Structured and established a new project management modus operandi, based on data analysis and periodic reviews of targets, sale and marketing KPIs. - Provided the Project Managers with reports on the trade shows’ performances, industry trends, and strategic action points, in order to support the trade shows’ growth. - Developed a new NPS program, from recruiting the external partner to implementing and executing the program for the entire events’ portfolio. - Devised the project plan, executed market test, and research for the launch of a new eyewear trade show in Dubai.

Marketing Specialist

• Jul 2014 - Sep 2016

Reporting directly to the Marketing Director, I managed the CRM activities for the international jewelry trade show, VICENZAORO. - Implemented the new online registration and the automated visitors’ data collection, partnering with Web, IT and logistics teams. - Defined and executed the e-mail marketing campaigns to promote the new online registration. Main achievement: 80% of visitors registered online in 1 year. - Developed ad hoc segmentations based on buyer and exhibitor matching models. - Analyzed the visitor database and, reported actionable insights to be used in the development of VICENZAORO project plan. - Managing the relationships with the internal and external partners to ensure the CRM data entry and data quality.

PR & Communication Assistant

• Sep 2012 - Dec 2012

I assisted the PR & Communication Director in the development and promotion of the new company blog, ALU MiND. - Managed the relationship with journalists and freelancers. - Updated the contents and anayzed the performance of the blog and social media. - Developed the Online PR activities and scouting of new influencers. I assisted the PR & Communication Director in the development and promotion of the new company blog, ALU MiND. - Managed the relationship with journalists and freelancers. - Updated the contents and anayzed the performance of the blog and social media. - Developed the Online PR activities and scouting of new influencers.