Experience

Irene A Garcias Admissions Consulting

• Education Administration Programs
• 1 - 100 Employee

• Founder

  • Jun 2010 - Present

  • Work one-on-one with university applicants (all high school grades) to maximize their chances of being accepted into highly-selective colleges and universities. • Provide expert advice and personalized strategies throughout the entire application process, from planning students' last years of high school (extra-curricular activities, elective courses, academic focus, summer programs), to crafting college list that fits their qualifications, profile, interests and preferences, while evaluating their chances of admission at each alternative. • Help students navigate through the vast world of college majors, minors and interdisciplinary study in order for each student to choose a course of study that fits his or her interests, strengths and long term career goals. • Advise each student on choice of admission plan: Early Decision, Early Action or Regular Decision. • Prepare applicants for standardized admissions tests - SAT (redesigned), ACT, and TOEFL - with personalized individual and innovative techniques that fit each candidate's learning style, level, and needs. • Help students submit the best possible applications - essays, activities, short-answer questions, art portfolio, and interview preparation - that will tell a consistent, coherent and compelling story to make them stand out among the increasingly competitive applicant pool. • Advise on steps to take if deferred and/or waitlisted. • Have extremely successful record of getting students into one or more of their top/best fit choices. • Accept a limited number of students per semester and work closely with each one, offering complete dedication both in person and remotely when needed. • Member of the International Association for College Admission Counseling (IACAC) and the Higher Education Consultants Association (HECA). Show less



Bristol-Myers Squibb

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Category Manager, Infant Formulas and Pediatric Vitamins

  • 2002 - 2004

  • Re-launched the world-leading Enfamil line of Infant Formulas in Brazil - Mead Johnson Nutritionals Division • Re-positioned top-selling pediatric vitamins Tri-Vi-Sol and Poly-Vi-Sol. • Managed P&L for $50 MM pediatric category. • Re-launched the world-leading Enfamil line of Infant Formulas in Brazil - Mead Johnson Nutritionals Division • Re-positioned top-selling pediatric vitamins Tri-Vi-Sol and Poly-Vi-Sol. • Managed P&L for $50 MM pediatric category.



PepsiCo - Quaker Oats

• Brand Manager, Aunt Jemima

  • 2000 - 2001

  • Led cross-functional team through several projects including re-staging of sub-brand and re-launching of line extension. • Developed Strategic Long-Range Plan for $157MM business. • Managed advertising agency through all phases of creative development for Hispanic market, Aunt Jemima's number one consumer target. • Conducted in-depth trade (distribution channels) assessment, leading to development of new trade strategies for pancake mix and syrup businesses. • Led cross-functional team through several projects including re-staging of sub-brand and re-launching of line extension. • Developed Strategic Long-Range Plan for $157MM business. • Managed advertising agency through all phases of creative development for Hispanic market, Aunt Jemima's number one consumer target. • Conducted in-depth trade (distribution channels) assessment, leading to development of new trade strategies for pancake mix and syrup businesses.



Campbell Soup Company

• MBA Summer Associate, New Product Development

  • May 1999 - Jul 1999

  • Developed marketing and operating plans for national launch of Campbell's Ready-to-Serve (RTS) Tomato Soup. • Received full-time job offer at end of internship. • Developed marketing and operating plans for national launch of Campbell's Ready-to-Serve (RTS) Tomato Soup. • Received full-time job offer at end of internship.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Market Research Manager

  • 1995 - 1998

  • Led project to redesign market study to accurately reflect category performance. Resulted in development of differentiation campaign for $500 million local soft drink market. • Forecasted weekly sales to senior marketing and finance management. • Analyzed and presented results of market and consumer studies to senior management for strategic decision-making. • Led project to redesign market study to accurately reflect category performance. Resulted in development of differentiation campaign for $500 million local soft drink market. • Forecasted weekly sales to senior marketing and finance management. • Analyzed and presented results of market and consumer studies to senior management for strategic decision-making.