Irena Kosturska - CDML
Digital Marketing Coordinator at AWD Digital- Claim this Profile
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Macedonian Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Pabs Neyra
Irena has significant and solid technical knowledge and expertise in SEO, digital marketing, and content management. Her understanding of SEO is highly skilled and was able to optimise websites and online content to improve search engine rankings and also plan and executed SEO strategies for our clients and projects we worked on together at AWDD, and developed successful campaigns across multiple platforms, managing social media profiles, and implementing email marketing strategies for them.
RAGHAVENDRA PRASAD BABU RAMAN
Irena has got great skills in Marketing and project management with great attention to detail.
Pabs Neyra
Irena has significant and solid technical knowledge and expertise in SEO, digital marketing, and content management. Her understanding of SEO is highly skilled and was able to optimise websites and online content to improve search engine rankings and also plan and executed SEO strategies for our clients and projects we worked on together at AWDD, and developed successful campaigns across multiple platforms, managing social media profiles, and implementing email marketing strategies for them.
RAGHAVENDRA PRASAD BABU RAMAN
Irena has got great skills in Marketing and project management with great attention to detail.
Pabs Neyra
Irena has significant and solid technical knowledge and expertise in SEO, digital marketing, and content management. Her understanding of SEO is highly skilled and was able to optimise websites and online content to improve search engine rankings and also plan and executed SEO strategies for our clients and projects we worked on together at AWDD, and developed successful campaigns across multiple platforms, managing social media profiles, and implementing email marketing strategies for them.
RAGHAVENDRA PRASAD BABU RAMAN
Irena has got great skills in Marketing and project management with great attention to detail.
Pabs Neyra
Irena has significant and solid technical knowledge and expertise in SEO, digital marketing, and content management. Her understanding of SEO is highly skilled and was able to optimise websites and online content to improve search engine rankings and also plan and executed SEO strategies for our clients and projects we worked on together at AWDD, and developed successful campaigns across multiple platforms, managing social media profiles, and implementing email marketing strategies for them.
RAGHAVENDRA PRASAD BABU RAMAN
Irena has got great skills in Marketing and project management with great attention to detail.
Credentials
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Adobe XD Essential Training: Design [2020 Q1]
LinkedInApr, 2021- Nov, 2024 -
UX Design: 3 Creating Personas
LinkedInMar, 2021- Nov, 2024 -
UX Foundations: Style Guides and Design Systems
LinkedInMar, 2021- Nov, 2024 -
Digital Marketing Institute Postgraduate Diploma in Digital Marketing
Digital Marketing InstituteMay, 2020- Nov, 2024 -
The Fundamentals of Digital Marketing
GoogleMay, 2019- Nov, 2024 -
Online Marketing Foundations
LinkedInNov, 2018- Nov, 2024 -
Adobe Certified Associate in Graphic Design & Illustration Using Adobe Illustrator
AdobeSep, 2017- Nov, 2024 -
Adobe Certified Associate in Visual Communication Using Adobe Photoshop
AdobeJul, 2017- Nov, 2024 -
AI-Powered Shopping ads Certification
Google Digital Academy (Skillshop)Nov, 2023- Nov, 2024 -
Inbound Marketing
HubSpot AcademyDec, 2021- Nov, 2024 -
Google Analytics Certification
Google Digital Academy (Skillshop)Dec, 2022- Nov, 2024 -
Advanced Google Analytics
GoogleJul, 2020- Nov, 2024 -
Semrush Toolkit Exam
SemrushMay, 2022- Nov, 2024 -
Shopping ads Certification
GoogleMay, 2022- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Mar, 2022- Nov, 2024 -
Google Ads Search Certification
GoogleDec, 2021- Nov, 2024 -
Google Ads Search Certification
GoogleDec, 2021- Nov, 2024
Experience
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AWD Digital
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Marketing Coordinator
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Dec 2021 - Present
- Liaising with stakeholders to understand their business goals and objectives, and conduct market research to formulate smart marketing strategies based on the latest digital marketing trends. - Conducting digital marketing consulting workshops with stakeholders and providing expert guidance and recommendations. - Developing and implementing SEO strategies to improve website ranking and visibility, conducting SEO audits. - SEO optimisation (onsite, offsite, and technical), identifying… Show more - Liaising with stakeholders to understand their business goals and objectives, and conduct market research to formulate smart marketing strategies based on the latest digital marketing trends. - Conducting digital marketing consulting workshops with stakeholders and providing expert guidance and recommendations. - Developing and implementing SEO strategies to improve website ranking and visibility, conducting SEO audits. - SEO optimisation (onsite, offsite, and technical), identifying areas for improvement to drive website traffic and conversions, and reporting on progress. - Managing projects by assigning tasks in Asana, collaborating with developers, designers, and copywriters, and ensuring seamless communication among all team members to ensure successful project delivery. -Managing copywriters and reviewing their content and providing feedback and direction to ensure consistency and quality. - Creating and managing Google Ads campaigns, social media organic and paid ads, and website and newsletter content to enhance brand visibility and drive customer engagement. - Monitor and measure performance, conversions, and KPIs, and present reports to stakeholders to continuously improve marketing efforts. - Collaborating with the sales team to produce estimates and technical rollout plans Show less - Liaising with stakeholders to understand their business goals and objectives, and conduct market research to formulate smart marketing strategies based on the latest digital marketing trends. - Conducting digital marketing consulting workshops with stakeholders and providing expert guidance and recommendations. - Developing and implementing SEO strategies to improve website ranking and visibility, conducting SEO audits. - SEO optimisation (onsite, offsite, and technical), identifying… Show more - Liaising with stakeholders to understand their business goals and objectives, and conduct market research to formulate smart marketing strategies based on the latest digital marketing trends. - Conducting digital marketing consulting workshops with stakeholders and providing expert guidance and recommendations. - Developing and implementing SEO strategies to improve website ranking and visibility, conducting SEO audits. - SEO optimisation (onsite, offsite, and technical), identifying areas for improvement to drive website traffic and conversions, and reporting on progress. - Managing projects by assigning tasks in Asana, collaborating with developers, designers, and copywriters, and ensuring seamless communication among all team members to ensure successful project delivery. -Managing copywriters and reviewing their content and providing feedback and direction to ensure consistency and quality. - Creating and managing Google Ads campaigns, social media organic and paid ads, and website and newsletter content to enhance brand visibility and drive customer engagement. - Monitor and measure performance, conversions, and KPIs, and present reports to stakeholders to continuously improve marketing efforts. - Collaborating with the sales team to produce estimates and technical rollout plans Show less
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UserTesting
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United States
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Software Development
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700 & Above Employee
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User Tester
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Mar 2019 - Present
Responsible for testing and monitoring website and web application on multiple desktops, laptops, and mobile devices by giving feedback for better usability. Providing feedback on businesses web sites and digital platforms so that they can improve their customer experience. Responsible for testing and monitoring website and web application on multiple desktops, laptops, and mobile devices by giving feedback for better usability. Providing feedback on businesses web sites and digital platforms so that they can improve their customer experience.
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Neilsen Industries Pty Ltd
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Retail
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1 - 100 Employee
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Marketing Coordinator
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Sep 2020 - Dec 2021
• Managing and coordinating marketing, advertising and promotional activities • Collaborating with stakeholders to develop, maintain and expand company websites and all other social media platforms • Planning big-picture social strategy • Developing and implementing marketing plans and projects for new and existing products • Grow a related or client entity’s audience across various social media platforms and steadily improving engagement • Creating and scheduling social media… Show more • Managing and coordinating marketing, advertising and promotional activities • Collaborating with stakeholders to develop, maintain and expand company websites and all other social media platforms • Planning big-picture social strategy • Developing and implementing marketing plans and projects for new and existing products • Grow a related or client entity’s audience across various social media platforms and steadily improving engagement • Creating and scheduling social media posts and responding to replies and DMs • Monitoring analytics and reporting key performance metrics • Designing, creating and monitoring paid advertising for social media • On-page SEO • Monitoring, reviewing and reporting on all marketing activity and results • Assisting with the setting of the marketing budget • Delivering marketing activity within the agreed budget • Collaborating with Managing Director to develop a pricing strategy • Designing Marketing Collateral • Monitoring industry best practices Show less • Managing and coordinating marketing, advertising and promotional activities • Collaborating with stakeholders to develop, maintain and expand company websites and all other social media platforms • Planning big-picture social strategy • Developing and implementing marketing plans and projects for new and existing products • Grow a related or client entity’s audience across various social media platforms and steadily improving engagement • Creating and scheduling social media… Show more • Managing and coordinating marketing, advertising and promotional activities • Collaborating with stakeholders to develop, maintain and expand company websites and all other social media platforms • Planning big-picture social strategy • Developing and implementing marketing plans and projects for new and existing products • Grow a related or client entity’s audience across various social media platforms and steadily improving engagement • Creating and scheduling social media posts and responding to replies and DMs • Monitoring analytics and reporting key performance metrics • Designing, creating and monitoring paid advertising for social media • On-page SEO • Monitoring, reviewing and reporting on all marketing activity and results • Assisting with the setting of the marketing budget • Delivering marketing activity within the agreed budget • Collaborating with Managing Director to develop a pricing strategy • Designing Marketing Collateral • Monitoring industry best practices Show less
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ALL PURPOSE PUMPS
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Australia
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Mechanical Or Industrial Engineering
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1 - 100 Employee
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Marketing Specialist
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Jul 2019 - Jul 2020
• Generating Qualified Leads using the most effective methods for respective target markets and customer types. • Collating and providing, quarterly updated, marketing reports covering market trends, competitor activity, social media activity ensuring to keep abreast of market changes and the marketing mix used by competitors. • Coordinating and producing professional content for company's social media platforms and blogs (internal & external). • Communicating and collaborating with… Show more • Generating Qualified Leads using the most effective methods for respective target markets and customer types. • Collating and providing, quarterly updated, marketing reports covering market trends, competitor activity, social media activity ensuring to keep abreast of market changes and the marketing mix used by competitors. • Coordinating and producing professional content for company's social media platforms and blogs (internal & external). • Communicating and collaborating with senior executives on the implementation of customer growth strategies to achieve quarterly/annual targets. • Coordinating and producing professional content for external industry related websites. • Setting up tracking systems for marketing campaigns and online activities, utilising both internal (Dynamics 365 CRM) and external resources. • Maintaining WordPress website and creating landing pages with attention on SEO. • Assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested. • Producing additional marketing communications, such as flyers, brochures and exhibition-related projects. • Organising the production of branded items such as stationery and merchandise. • Producing artwork, source images and print buying. • Coordinating the marketing activities between Commercial Building Services, Industrial and Service Departments. • Communicating and collaborating with internal stakeholders in the development of resources to support the sales process. • Analysing campaign reports and use insights to make recommendations for future advertising. • Updating internal and external resources as required (supporting Sales Department). • Maintaining an orderly file system on SharePoint for all marketing resources. • Maintaining & increasing database in accordance with laws and company objectives. • Creating telemarketing lists. Show less • Generating Qualified Leads using the most effective methods for respective target markets and customer types. • Collating and providing, quarterly updated, marketing reports covering market trends, competitor activity, social media activity ensuring to keep abreast of market changes and the marketing mix used by competitors. • Coordinating and producing professional content for company's social media platforms and blogs (internal & external). • Communicating and collaborating with… Show more • Generating Qualified Leads using the most effective methods for respective target markets and customer types. • Collating and providing, quarterly updated, marketing reports covering market trends, competitor activity, social media activity ensuring to keep abreast of market changes and the marketing mix used by competitors. • Coordinating and producing professional content for company's social media platforms and blogs (internal & external). • Communicating and collaborating with senior executives on the implementation of customer growth strategies to achieve quarterly/annual targets. • Coordinating and producing professional content for external industry related websites. • Setting up tracking systems for marketing campaigns and online activities, utilising both internal (Dynamics 365 CRM) and external resources. • Maintaining WordPress website and creating landing pages with attention on SEO. • Assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested. • Producing additional marketing communications, such as flyers, brochures and exhibition-related projects. • Organising the production of branded items such as stationery and merchandise. • Producing artwork, source images and print buying. • Coordinating the marketing activities between Commercial Building Services, Industrial and Service Departments. • Communicating and collaborating with internal stakeholders in the development of resources to support the sales process. • Analysing campaign reports and use insights to make recommendations for future advertising. • Updating internal and external resources as required (supporting Sales Department). • Maintaining an orderly file system on SharePoint for all marketing resources. • Maintaining & increasing database in accordance with laws and company objectives. • Creating telemarketing lists. Show less
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Brand Manager
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Jan 2009 - Nov 2017
• Managing the development of promotional concepts in cooperation with external agencies and relevant departments (sales, trade marketing; purchasing, finance, production) in accordance with the approved marketing strategy, plans and budget; • BTL activities coordinator (planning, organization, control and evaluation of promotions); • Planning, organizing and coordinating sales and marketing campaigns, trade promotions (marketing activities for KA customers) and consumer promotions… Show more • Managing the development of promotional concepts in cooperation with external agencies and relevant departments (sales, trade marketing; purchasing, finance, production) in accordance with the approved marketing strategy, plans and budget; • BTL activities coordinator (planning, organization, control and evaluation of promotions); • Planning, organizing and coordinating sales and marketing campaigns, trade promotions (marketing activities for KA customers) and consumer promotions (winning games); • Planning, organization, control and evaluation of events such as beer festivals; • Preparing consumer and market analysis information to support decision making process (monitoring of sales and activities of competitors; research of the market situation); • Monitoring of the marketing budget/costs and efficiency of the realized activities; • Participation in preparing annual marketing plan; • Representing the company and the brands to media outlets and the public; • Collaboration with external marketing agencies (briefing); • Planning and implementing sponsorship's and donations; • Participation in preparation of promotional materials and design; • Dealing with customers by phone and e-mail (receiving their greetings and complaints and offering them appropriate solutions); • Media planning, advertising and renting media space; • Executing new product development projects, implementation and sustenance of the process of NPD; • Planning, organizing and presenting the brands on foreign exhibitions and fairs such as Coolinaria in Belgrade and PLMA in Amsterdam; • ISO 9001:2008 and ISO 22000:2005 coordinator (creating procedures, cooperation and coordination with other departments in accordance with the quality management system including internal training's, document and records control and non-conformities management).
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Marketing Specialist
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Nov 2007 - Jan 2009
• Conducting market research to find answers about consumer habits and trends; • Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) • Writing sales reports, company brochures and similar documents • Organizing and hosting presentations • Assisting with promotional activities • Assisting in NPD process • Collaborating with external marketing agencies
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Education
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2019 - 2020
Digital Marketing Institute
Postgraduate Diploma in Digital Marketing, Digital Marketing -
2010 - 2013
Faculty of Economics Sts. Cyril and Methodius University - Skopje
Master's degree, Marketing -
2000 - 2006
Faculty of Technology and metallurgy - Skopje
Bachelor's degree, Food Science and Technology -
1996 - 2006
Medical secondary school "D-r Jovan Kalauzi" in Bitola
Pharmacy Technician
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