Irena Kolafa

PR & Marketing at EDA cz, z. ú.
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Contact Information
us****@****om
(386) 825-5501
Location
Prague, Czechia, CZ
Languages
  • angličtina Professional working proficiency
  • holandština Limited working proficiency
  • němčina Elementary proficiency

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Kamila Biddle

Irena is a great analyst and event manager! She always brings brand new ideas and fulfills the projects step-by-step with attention to detail. She is creative, fun and responsible. I love to work with her.

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Credentials

  • Organizace práce a času
    Digiskills
    Dec, 2022
    - Nov, 2024
  • Online komunikace a spolupráce v Google Workspace
    Digiskills
    Nov, 2022
    - Nov, 2024
  • Instituut voor Nederlands als Tweede Taal
    B1
    Feb, 2012
    - Nov, 2024
  • IELTS
    -
    May, 2011
    - Nov, 2024
  • Grow with Google Academy
    Google
    Sep, 2021
    - Nov, 2024

Experience

  • EDA cz, z. ú.
    • Czechia
    • Civic and Social Organizations
    • 1 - 100 Employee
    • PR & Marketing
      • Sep 2021 - Present

      Marketing and communication strategy Projects coordination training of the whole team in digital competences Communication with media Copywriting, writing articles, press releases, newsletters, texts for charity items Grant projects (preparation of applications, final reports, project publicity) Preparation campaign Visuals, promotional leaflets, banners Administration of eda.cz website, management of Google Workspace Key achievements: Marketing and Communication strategy of EDA cz, Grant of 120 000 CZK for training of employees in digitalization, Award Zlatý banán (3rd place) for the story "We help each other" - how non-profit organization helps Annual turnover of the eda.cz e-shop 1.5 million Události ČT - opener of the main news Outdoor campaign - 90 CLV in Prague Show less

  • EDA cz, z. ú.
    • Czechia
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Marketing And Public Relations Consultant
      • May 2016 - Aug 2018

      Designs of new charity itemsCopywritingWebsite administrationGoogle Workspace administrationKey achievements:Outdoor campaign for the Crisis phone Line EDA (300 CLV and 80 B1 Posters in Prague)New charity products

    • PR & Marketing Specialist
      • Oct 2014 - May 2016

      Communication with media, VIPs, writing articles, press releases, newsletters, managing a database of PR contactsEvent executionCampaign visuals, promotional leaflets, banners, Social media contentSelection and implementation of charity productsKey achievements:New brand identity, new websiteAward Nonprofit organization of the Year 2015Winning presentation - EDA Blue Life Academy 2015Planned and implemented marketing activities, communication fundraising campaign to support blind and visually impaired childrenInternational Conference of Early InterventionEvent - 25th Anniversary of Early Intervention Šlechtovka 2015Charity TV spot New charity products Show less

  • Surface s.r.o.
    • Zahradníčkova 1220/20a, 150 00 Praha 5 - Košíře
    • Project Manager for OD Kotva
      • Jan 2014 - Jul 2014

      Project Manager OD Kotva Responsible for production of main campaigns - Easter, Back to school, Christmas. Media placement, distributions, contract negotiation, meeting and liaising with clients to discuss and identify their advertising requirements, coordination of advertising campaigns. Key achievements: Implementation of the new brand identity of Department Store Kotva Successful execution of the main campaigns of the year which increased footfall and revenue from strategic target group. Show less

  • Biddle Agency
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive OD Kotva
      • Oct 2013 - Dec 2013

      Media placement, distributions, contract negotiation, meeting and liaising with clients to discuss and identify their advertising requirements, negotiating with clients about the details of campaigns, working to devise an advertising campaign that meets the client's brief and budget. Key achievements: Outdoor campaign in Prague (budget 600 000 CZK) Media placement, distributions, contract negotiation, meeting and liaising with clients to discuss and identify their advertising requirements, negotiating with clients about the details of campaigns, working to devise an advertising campaign that meets the client's brief and budget. Key achievements: Outdoor campaign in Prague (budget 600 000 CZK)

  • Market Vision s.r.o.
    • Czechia
    • Market Research
    • 1 - 100 Employee
    • Mystery shopper
      • 2011 - 2013

      Clients - Raiffeisen Bank, Česká pojišťovna, Kooperativa, Kytary.cz, CCC, Moneta Money Bank, T-Mobile, O2, Škoda Auto Clients - Raiffeisen Bank, Česká pojišťovna, Kooperativa, Kytary.cz, CCC, Moneta Money Bank, T-Mobile, O2, Škoda Auto

  • Biddle Agency
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Event Manager
      • Mar 2012 - Sep 2012

      Organized conferences, exhibitions, meetings or weddings Key achievements: 12. - 13. March 2012 - Exhibition of the most expensive golden coin Double Eagle from the year 1933 at the National museum Organized conferences, exhibitions, meetings or weddings Key achievements: 12. - 13. March 2012 - Exhibition of the most expensive golden coin Double Eagle from the year 1933 at the National museum

  • Westminster
    • Hlavní město Praha, Česko
    • Market Research Interviewer
      • Jan 2007 - Dec 2010

      As a Face-to-face interviewer I worked for a wide range of clients including local and central government, municipalities and companies like ČSOB or DPP. As a Face-to-face interviewer I worked for a wide range of clients including local and central government, municipalities and companies like ČSOB or DPP.

Education

  • Univerzita Karlova v Praze
    Mgr., Elektronická kultura a sémiotika
    2010 - 2013
  • Amsterdam University College
    2011 - 2012
  • Univerzita Karlova
    Magistr (Mgr.), Anthropology
    2007 - 2010

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