Irem Senel

Marketing Strategist at Modaramo Media
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • English Native or bilingual proficiency
  • Turkish Native or bilingual proficiency

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Vanns Payawal

‘Steadfast & Analytical’ is the first two things that come to mind when I think about Irem. I had the pleasure of working with her for a year at The Influencer Marketing Factory, collaborating on several campaigns. I saw her impressive company growth and desire to optimize project management processes. In addition, I like how she was vocal and straightforward regarding our working relationship, which aided me in better managing her and the team. I surely miss working with her! Irem is, without a doubt, a great addition to any team!

Nick Ghilardi

Irem is exceptionally dedicated to her work. During the period I worked with her I noticed her eye for details, teamwork spirit, and objectivity in every assignment. I would not hesitate to recommend Irem for any position!

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Credentials

  • Guide to Google Ads Campaign Optimization
    General Assembly
    Feb, 2022
    - Sep, 2024
  • Google Analytics Bootcamp
    General Assembly
    Jan, 2022
    - Sep, 2024
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Jan, 2022
    - Sep, 2024
  • PR Council Agency-Ready Certification
    PR Council
    Aug, 2021
    - Sep, 2024
  • Content Marketing Planning
    MarketingProfs
    Feb, 2021
    - Sep, 2024
  • Email Marketing Essentials
    General Assembly
    Oct, 2020
    - Sep, 2024
  • Google Ads Search Certificate
    Google Digital Academy (Skillshop)
    May, 2021
    - Sep, 2024

Experience

  • Modaramo Media
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Strategist
      • Feb 2023 - Present

      - Working on a membership platform providing monetization opportunities to content creators and influencers of all verticals and tiers. - Prospecting and partnering with various creators to drive member acquisition and brand awareness. - Managing end-to-end marketing activities, including UX design, PR, growth strategies, brand strategy, social media, and more. - Working on a membership platform providing monetization opportunities to content creators and influencers of all verticals and tiers. - Prospecting and partnering with various creators to drive member acquisition and brand awareness. - Managing end-to-end marketing activities, including UX design, PR, growth strategies, brand strategy, social media, and more.

  • Windsurf Girls
    • Aruba
    • Non-profit Organizations
    • Co-Founder & Social Media/Community Manager
      • Sep 2018 - Present

      - Founded premier women's non-profit organization after competing as a professional windsurfer for three years. - Developed a cross-channel social media platform to engage different customer segments on Instagram, Facebook & TikTok resulting in constant organic following. - Grew Instagram following by 73% in six months, and reach to 100k per month using social media analytics, brand partnerships and influencer marketing. - Used Canva and Photoshop to create compelling graphics based around the theme of water-sports. Selected user-generated content being mindful of different objectives (boosting engagement, driving newsletter sign-ups) and determined what mix drives max return. Show less

  • The Influencer Marketing Factory - Influencer Marketing Agency
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Coordinator
      • Mar 2022 - Feb 2023

      Created, managed and executied multi-partnership influencer campaigns for brands such as YouTube, Sony Music, Getir, Kensington Books and more. Created, managed and executied multi-partnership influencer campaigns for brands such as YouTube, Sony Music, Getir, Kensington Books and more.

  • Artisan Council
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Influencer Marketing/Social Media Associate
      • Aug 2021 - Dec 2021

      - Executed diverse KPI-driven influencer campaigns from start to finish across various social media platforms by sourcing influencers and content creators, negotiating and contracting, building out strategy, approving content, invoicing, reporting metrics, and actioning on insights for future campaigns. - Generated monthly reports on both social media and influencer content and provided strategic recommendations to optimize campaign process and performance for brands such as Bad Habit, belif, MISSHA, Floris and more. - Built and maintained new and existing influencer/agent relationships. Show less

  • Pongo Health
    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Digital Marketing Lead
      • Jun 2020 - Jul 2021

      - Launched Google Ads campaign using geo-optimized keywords, and analyzed competitor's keyword rankings. - Created and managed paid ad campaigns using Facebook, Instagram and Pinterest within company's allocated social media budget. Planned and executed social media campaigns for Instagram, Facebook & TikTok, by actively devising creative ideas and engaging content. Applied promotional tactics and new sales strategies that led to 15% increase in revenue and 22% increase in website traffic. - Worked on the development and implementation of new brand strategies to establish brand awareness, and built online presence by creating branded graphics and utilizing user-generated content, referrals, reviews, testimonials, and more. - Implemented a methodical approach to test and learn new data points including, but not limited to website UX, creative, copy, CTA’s and audience segments, which helped establish a robust brand image. Show less

  • Talent Resources
    • India
    • Human Resources Services
    • 1 - 100 Employee
    • Social Media/Influencer Marketing Assistant
      • Jan 2021 - Jun 2021

      - Scheduled social media posts, created monthly analytics reports and made strategic recommendations using Sprout Social that resulted in constant audience growth for clients such as Haircuttery, Ohza Mimosas and Bendshape. - Made real-time decisions on when to proactively post around an event, and on integrating social media content into both written and digital content. - Created monthly social media content calendar for Instagram, Facebook & TikTok, and edited creative including stories, social capture and short videos using Canva and Adobe InDesign. Explored opportunities to profitably reach audiences on other social media networks (Clubhouse, Reddit). - Pioneered influencer marketing campaign for three premier clients, and cultivated effective collaborations with top influencers for paid and unpaid campaigns that had engagement in excess of 2 million views. Show less

  • NYU IMA
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Community Engagement Chair
      • Aug 2020 - May 2021

      - Promoted the annual NYU School of Professional Studies Integrated Marketing Association Summit on Facebook, Linkedin and Instagram. - Managed social media profiles, including content strategy and creation + social media engagement. - Performed analytics and leveraged insights to identify lacking areas in communications. - Created social content (image + video) and successfully increased signups and engagement. - Helped with event logistics and ensured communications among 700+ attendees on various channels. Show less

  • NYU Center for Urban Science + Progress
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Graduate Research Assistant
      • Mar 2020 - Mar 2021

      - Worked for project DETER to understand coronavirus transmission in New York healthcare facilities for improved disease tracking. - Worked for project DETER to understand coronavirus transmission in New York healthcare facilities for improved disease tracking.

  • New York University
    • Higher Education
    • 700 & Above Employee
    • Graduate Student
      • Sep 2019 - Jun 2020

      - Programming Language: SQL, Python, R - Data visualization: Tableau - Statistical Measurement & Analysis: Statistical Modeling: Excel (PivotTable, VLOOKUP, Correlation, Regression, Clustering, ANOVA), Hypothesis Testing, Logistic Regression - Web Analytics: Google Analytics - Market Research: Primary and Secondary Research, A/B Testing, Sentiment Analysis - SPS Real World: FCBNY x Axe Marketing Campaign for Spring 2021 - Created an integrated marketing campaign for Daniella Shevel, a high-end D2C shoe brand based in NYC Show less

  • Caffè Nero
    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Content Marketing Assistant
      • Jan 2019 - Sep 2019

      - Crafted and designed the Weekly Brew newsletter that was sent out to 50k subscribers, and successfully increased email open rate by 15%, and decreased unsubscribe rate by 33% by using advanced segmentation strategies. - Worked closely with the Content Marketing Manager to generate healthy living blog post ideas to promote new concept stores in five cities that resulted in 10% increase in website traffic, and 5% increase in app downloads. - Analyzed internal market research data to expand the product roadmap for ready-to-drink beverages for Summer 2019, and secondary market research data to identify market trends and consumer behavior. Show less

  • İKSV
    • Türkiye
    • Entertainment Providers
    • 100 - 200 Employee
    • Marketing Intern
      • Feb 2018 - Oct 2018

      Increased growth and engagement by creating compelling content through website, blog, press releases, emails and more Increased growth and engagement by creating compelling content through website, blog, press releases, emails and more

  • North Sails
    • Sporting Goods Manufacturing
    • 500 - 600 Employee
    • Professional Athlete
      • Jun 2014 - Oct 2017

      PWA Alacati, Turkey 2014 PWA Sylt, Germany 2015 PWA La Torche, France 2016 PWA Alacati, Turkey 2014 PWA Sylt, Germany 2015 PWA La Torche, France 2016

Education

  • New York University
    Master of Science - MS, Integrated Marketing
    2019 - 2021
  • Koç University
    Bachelor's degree, Economics
    2013 - 2017
  • The George Washington University
    Global Exchange, Economics
    2015 - 2016
  • Üsküdar Amerikan Lisesi / Üsküdar American Academy
    High School Diploma
    2009 - 2013
  • Yale University
    Summer Program, Social Work
    2012 -

Community

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