Experience

Citizen Relations

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Associate Director

  • Apr 2021 - Present

• Account Supervisor

  • Apr 2019 - Apr 2021

  Old Spice PR and marketing



Sling & Stone

• South Africa
• Advertising Services

• Senior Account Executive

  • May 2018 - Apr 2019

  • Led strategic campaigns from ideation through execution for consumer and B2B tech brands • Grew a language learning app with an increase from 2 million to 10 million downloads in one year through a media campaign, award program, and key influencer partnership • Participated in business development pitches resulting in signing new business and doubling agency size • Led strategic campaigns from ideation through execution for consumer and B2B tech brands • Grew a language learning app with an increase from 2 million to 10 million downloads in one year through a media campaign, award program, and key influencer partnership • Participated in business development pitches resulting in signing new business and doubling agency size



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance PR Consultant

  • Nov 2017 - May 2018

  Working with entertainment and technology brands, such as ABC, the Oscars, Minds.com, and Orbion Space Technology. Working with entertainment and technology brands, such as ABC, the Oscars, Minds.com, and Orbion Space Technology.



Beck Media & Marketing

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations

  • Oct 2016 - Nov 2017

  • Developed and executed PR campaigns for television, entertainment, and technology clients • Exceeded more than 25 articles and 30 million impressions for a streaming service launch • Maximized thought leadership opportunities by securing top-tier keynotes and panels for clients • Organized press opportunities and partnerships at events such as CES, South By Southwest, and Tribeca • Developed and executed PR campaigns for television, entertainment, and technology clients • Exceeded more than 25 articles and 30 million impressions for a streaming service launch • Maximized thought leadership opportunities by securing top-tier keynotes and panels for clients • Organized press opportunities and partnerships at events such as CES, South By Southwest, and Tribeca



Rogers & Cowan

• Account Executive

  • Jun 2016 - Oct 2016

  • Supported the day-to-day PR and communications for clients, including Nokia, Hasbro, AARP, Wizard World Comic Con, Tinder, will.i.am, and the PGA Tour• Generated 2.1 billion media impressions for AARP’s Movies for Grownups Awards• Secured 30 articles and 1.5 billion impressions for the launch of Nokia’s VR camera• Coordinated media activities and red carpets for clients such as: The Television Academy, Universal Studios, The Walking Dead, and The Recording Academy• Drafted media materials such as press releases, media alerts, and executive bios Show less

• Assistant Account Executive

  • Nov 2014 - Jun 2016



PMK•BNC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate (USC Grad School Internship)

  • Jan 2014 - May 2014

  • Measured the digital strength of 750 celebrities to create the PMK•BNC Celebrity Digital Strength Index • Analyzed 57 data points from five generational cohorts to create insights for communication strategies • Conducted focus group research and surveys to understand how to market to Generation Z • Measured the digital strength of 750 celebrities to create the PMK•BNC Celebrity Digital Strength Index • Analyzed 57 data points from five generational cohorts to create insights for communication strategies • Conducted focus group research and surveys to understand how to market to Generation Z



Bob Gold & Associates

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Executive

  • Jan 2013 - Jul 2013

  • Developed communication efforts for beIN SPORT and Slingbox • Raised brand awareness through marketing efforts and campaign launches • Led weekly update meetings with clients to outline objectives and present deliverables • Identified future opportunities to help support each clients’ public relations strategies • Developed communication efforts for beIN SPORT and Slingbox • Raised brand awareness through marketing efforts and campaign launches • Led weekly update meetings with clients to outline objectives and present deliverables • Identified future opportunities to help support each clients’ public relations strategies



Fisker Automotive

• United States
• Business Consulting and Services

• Public Relations Intern

  • May 2012 - Dec 2012

  • Wrote press material such as fact sheets, press releases and backgrounders • Organized appearances at events such as Pebble Beach Concours d'Elegance and National Plug In Day in Los Angeles • Outlined responses to Q&A's for founder Henrik Fisker and spokesperson Leonardo DiCaprio • Managed press clippings using Burrelles Luce, Meltwater and Critical Mention to create daily, weekly and monthly media reports • Wrote press material such as fact sheets, press releases and backgrounders • Organized appearances at events such as Pebble Beach Concours d'Elegance and National Plug In Day in Los Angeles • Outlined responses to Q&A's for founder Henrik Fisker and spokesperson Leonardo DiCaprio • Managed press clippings using Burrelles Luce, Meltwater and Critical Mention to create daily, weekly and monthly media reports



Yamhill County News-Register

• Sports Journalist

  • Aug 2011 - May 2012

  • Covered local high school sports in Yamhill County • Wrote recaps and small feature stories • Managed and assembled column called “The Rapport Report” about Linfield athletes and their hidden talents • Covered local high school sports in Yamhill County • Wrote recaps and small feature stories • Managed and assembled column called “The Rapport Report” about Linfield athletes and their hidden talents



Linfield College Sports Information

• Reporter

  • Aug 2011 - May 2012

  • Wrote feature stories for Linfield sports game programs and Linfield athletics website • Interviewed athletes and coaches from football, basketball, baseball and soccer • Worked closely with Linfield sports information director to bring in-depth and well-crafted stories to the Linfield community • Wrote feature stories for Linfield sports game programs and Linfield athletics website • Interviewed athletes and coaches from football, basketball, baseball and soccer • Worked closely with Linfield sports information director to bring in-depth and well-crafted stories to the Linfield community



Mann Bites Dog Public Relations

• Assistant Publicist

  • Jun 2011 - Aug 2011

  • Wrote and edited press releases for baby, food, and lifestyle products • Composed pitch letters to communicate with broadcast, internet, and print media daily • Brainstormed creative publicity ideas for client PR campaigns • Drafted press kits for distribution to bloggers, journalists and editors • Managed Facebook and Twitter pages for clients • Wrote and edited press releases for baby, food, and lifestyle products • Composed pitch letters to communicate with broadcast, internet, and print media daily • Brainstormed creative publicity ideas for client PR campaigns • Drafted press kits for distribution to bloggers, journalists and editors • Managed Facebook and Twitter pages for clients