Experience

Hooknetic

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Jun 2019 - Present



99 Group (99.co | Rumah123 | SRX)

• Singapore
• Technology, Information and Internet
• 300 - 400 Employee

• VP Agent and Consumer Marketing

  • Nov 2016 - Jun 2019

  - Develop marketing strategies and tactics for each property developer project with 99.co partners- Deploy successful marketing campaigns and implement their implementation from ideation to execution- Experiment with different organic and paid acquisition channels - content creation, content curation, pay-per-click campaigns,event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and more.- Generate valuable and interesting content for our interesting websites and blogs and change our target groups- Build strategic relationships and partner with key industry players, agencies and vendors- Mastering the marketing budget and allocating / investing funds wisely- Measure and report on the performance of marketing campaigns, gain insight and assess against goals



Sale Stock

• Indonesia
• Technology, Information and Internet
• 100 - 200 Employee

• Scrum Master Marketing

  • Jan 2016 - Oct 2016

  - Marketing operational including tracking daily and monthly budget spending vs revenue - Working with marketing team and coordinating with them to ensure delivery of campaign - Using an Agile to track campaign going well - Organize daily stand up meeting, sprint planning,sprint restrospectives

• Online Marketing

  • Jun 2015 - Dec 2015

  - Ads performance optimization (paid ads) - Reporting and analyze campaign - Social media (Organic ads)



Rumah.com

• Indonesia
• Technology, Information and Internet
• 300 - 400 Employee

• Marketing Rumah.com

  • Jul 2011 - Jun 2015

  Online Marketing - Website Content- Database marketing- E mail marketing- Sms marketing- Social media- Ad planner, Include reporting impression, click, CTR and inquiry for client- Weekly reporting trafficOffline Marketing - Balance budget marketing spending - Planning & execution for Agent Property Roadshow, marketing events - Support ATL & BTL activities - Database maintenance - Procurement for marketing materials and collateral Online Marketing - Website Content- Database marketing- E mail marketing- Sms marketing- Social media- Ad planner, Include reporting impression, click, CTR and inquiry for client- Weekly reporting trafficOffline Marketing - Balance budget marketing spending - Planning & execution for Agent Property Roadshow, marketing events - Support ATL & BTL activities - Database maintenance - Procurement for marketing materials and collateral



DBS Bank

• Singapore
• Banking
• 700 & Above Employee

• Analyst

  • Aug 2008 - Jun 2011



Citi

• United States
• Financial Services
• 700 & Above Employee

• Analyst

  • Aug 2007 - Jul 2008

  Back office credit initiation, data scanning and uploading, BI Checking Back office credit initiation, data scanning and uploading, BI Checking



Three UK

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Marketing Executive

  • Feb 2007 - Jul 2007